Systems and methods of correlating an online content interaction with an offline content interaction are provided. A data processing system can identify an online conversion by a first computing device of a content item associated with a content provider, provide an online conversion identifier to an offline conversion identification unit, receive from the offline conversion identification unit detection data indicating that the offline conversion identification unit has detected the online conversion identifier on one of the first computing device and a second computing device, and provide the detection data to a content provider computing device associated with the content provider.

According to an exemplary embodiment of the present disclosure, a computer program stored in a computer readable storage medium is disclosed. The computer program includes commands causing a computer to perform operations below, the operations including: receiving first information about an advertisement transaction request, second information about a reward payment condition, and a sealed first coin from an advertiser device; receiving advertisement selection information from an advertisement agency; generating an advertisement page based on the first information when the advertisement selection information corresponds to the first information; transmitting the advertisement page to the advertisement agency to cause the advertisement page to be exposed through the advertisement agency; transmitting the second coin to the advertisement agency based on the second information and transmitting the sealed third coin to the advertisement exposure target according to a reception of an application signal from the advertisement exposure target through the advertisement page; and when the reward payment condition is satisfied, transmitting a first key corresponding to the second coin to the advertisement agency, and transmitting the second key corresponding to the third coin to the advertisement exposure target.

The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements may be measured by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. A group of panelists may be a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists. Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. Such analysis and selection may be performed substantially in real-time.

Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example method includes installing a monitoring enabled application on a media device. Configuration information to instruct the monitoring enabled application to enable monitoring functionality is accessed. A media presentation event is identified within the monitoring enabled application. A media identifier corresponding to the media presentation event when the monitoring functionality is enabled is determined. At least one of a user identifier or a device identifier associated with the media device is determined when the monitoring functionality is enabled. A record is transmitted including the media identifier and the at least one of the user identifier or the device identifier to the audience measurement entity when the monitoring functionality is enabled.

Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.

A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.

A method and system for determining attribution for a computing device, which includes receiving an attribution request, wherein the attribution request includes at least a specific computing device identifier and an indication of an advertisement; identifying a digital token number associated with the specific computing device identifier; identifying a primary account number corresponding to the identified digital token number and one or more alternative digital token numbers also corresponding to the identified digital token number; identifying a transaction data entry related to an electronic transaction, wherein the transaction data entry includes transaction data and one of: the digital token number, the primary account number, and one of the one or more alternative digital token numbers; and electronically transmitting an attribution message to the third party entity, wherein the attribution message includes attribution of the indicated advertisement to the related electronic transaction.

Embodiments are disclosed for a method that may include accessing events in a field-searchable data store. The events may include raw machine data associated with a timestamp. The raw machine data may represent interactions between a mobile device and one or more network devices at a locale. The method may further include determining, based on the interactions, one or more geographic positions of the mobile device, and calculating a metric for the locale using the geographic positions.

Disclosed is a system and method for distributing media content. The system can include a processor and a memory coupled to the processor. The memory stores executable instructions for causing the processor to present a mall interface on a display of a user system, detect a user selection of the integrated storefront/internet search, and display customized search result storefronts based on the user selection. The mall interface may include a plurality of storefronts and an integrated storefront/internet search, and the integrated storefront/internet search may include a storefront search and an internet search.

An e-commerce system is provided that tracks purchase transaction across multiple client devices. The e-commerce system stores hop information describing when a customer is exposed to a product of a vendor through an affiliate who advertises the vendor's products. The e-commerce system determines from the stored hop information which affiliate or affiliates to compensate for the sale of a product. This allows the e-commerce system to determine, after the sale, whether additional affiliates need to be compensated for the sale of the product based on the hop information.