A computer implemented method includes allocating to an advertisement campaign, planned bookings for certain time periods and for certain digital displays from an Out Of Home inventory. The method also allocates, by a real-time bidding process, unplanned bookings to the time periods. Forecasts of unplanned bookings demand are taken into account in allocating planned bookings.

Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

The present invention relates to a system and method for checking the viewing of content. The system includes: an operating computer including a means for storing at least one piece of combined content, in which first content and at least one piece of second content are combined, and a means for providing a benefit set for the combined content; and a user program including a content viewer means for playing back the combined content, and a signal input means for receiving at least one signal from a viewer when the second content is exposed in the combined content being played back via the content viewer means, and being executed on a user terminal; wherein the operating computer provides the benefit in connection with information of the viewer based on data generated based on the information of the signal transmitted from the user terminal and input to the signal input means.

A system for merchant advertising can be utilized to enable merchants to dynamically advertise products and services to consumers based on the consumers' location, time, and/or intent and through the consumer's mobile or non-mobile computing device. Consumers can submit queries for products, services, and/or merchants via various search engine(s), search engine application(s), and/or merchant portal application(s) to indicate intent. An offer module can determine if a consumer's location is within a predetermined offer radius for merchant offers and if so, display the relevant merchants and merchant offers to the consumer. The offer module may display merchant offers that are currently active. Consumers wishing to redeem an offer may approach the merchant to complete the transaction. An analytics engine can track consumers' views, transactions, and other activity with respect to the merchants and offers.

Protected audience selection system. Media consumption histories of browsers which have converted are received at a modeling system where targeting of browsers has been disabled by excluding targeting labels. A model is built by determining a frequency of each respective media consumption event among the histories and comparing each determined frequency of a respective media consumption event to a frequency of the respective media consumption event among a population of browsers without the conversion event. The model is sent to a targeting system which excludes conversion events. A description of the conversion event is received at the targeting system. A history of a targetable browser is received at the targeting system. The model is applied to the history of the targetable browser at the targeting system in the absence of records of conversion events. Advertising content is sent to the targetable browser according to a result of applying the model.

Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.

In one implementation a method of transmitting a multimedia file over a data network is provided that involves receiving from a device in a data network a first message in a first protocol that request first data associated with the multimedia file, the first data being useable by the device to establish a streaming session that involves a transmission of the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to the device the first data and optionally the identifying data of the referring site and then receiving from the device a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device. In another implementation a method is provided that involves receiving in a computing device from a referring site an identifier of first data associated with a multimedia file and identifying data of the referring site, wherein the first data is useable for establishing a streaming session for downloading the multimedia file. The method further involves transmitting from the computing device a first message in a first protocol that requests the first data associated with the multimedia file and receiving in the computing device the first data. Upon receiving the first data the computing device transmits a second message in a second protocol for the purpose of creating the streaming session associated with the multimedia file, the second message including the first data and the identifying data of the referring site. The computing device then receives via the streaming session, all or a portion of the multimedia file. In some implementations, the first protocol and the second protocol are the same.

The present disclosure provides a method and system to detect advertisement fraud. The fraud identification system receives a traffic data initiated through a plurality of users. In addition, the fraud identification system clusters the traffic data into slots of install based on one of a plurality of criteria and determine high conversion rate and low conversion rate. Further, the fraud identification system analyzes deviation of the high conversion rate and the low conversion rate with a pre-defined threshold. Furthermore, the fraud identification system analyzes the slots of install for which difference between the average of the high conversion rate and the low conversion rate is above the pre-defined threshold. Also, the fraud identification system segregates incentive traffic and non-incentive traffic based on the analysis. The segregation is done to generate report of the traffic data and determine incentive time.

The present disclosure provides a method and system to detect advertisement fraud. The system receives the IP address data which is being used for viewing one or more advertisements published on at least one publisher on one or more media devices. In addition, the system classifies the IP address data into a plurality of classes. Further, the system analyzes abnormal traffic based on a plurality of parameters and the IP address data. Moreover, the system allocates the IP address into a blacklist when score exceeds threshold limit.

A bulk action management system provides a user interface to enable a user to select customizable content objects of different object types and an action to perform on the customizable content objects. The bulk action asset management system determines an object type for each of the selected customizable content objects, with each of the object types being associated with a set of application programming interfaces for that object type. For each of the selected customizable content objects, the bulk action asset management system selects an appropriate application programming interface, based on the object type of the selected customizable content object and the action to be performed, and calls the appropriate application programming interface to perform the action to update the selected customizable content object.