Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

An advertising campaign may be carried out using moving outdoor advertising. Advertisers typically like to manage and track the success of their advertising campaigns. Aspects of the present application may be seen to assist with such management and tracking by providing impression analytics, location analytics, time analytics and frequency reports. Furthermore, aspects of the present application may be seen to provide an ability to augment a moving outdoor advertising campaign with a mobile device retargeting advertising campaign. Then, such metrics as return on investment, profit and gross profit may be tracked. In some aspects, Wi-Fi signals and Bluetooth signals may be collected from mobile devices that are in the range of a Moving Impression Analytics Tracking Device.

Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.

A device may receive configuration information for an experiment associated with optimizing an application. The configuration information may identify a group of experimental treatments and information identifying a target event. The device may identify an experimental treatment to be implemented in the application, and may implement the experimental treatment in the application. The device may collect response information based on implementing the experimental treatment. The device may detect the target event associated with the experiment, indicating that the response information is to be provided to an experiment server. The device may determine that the experiment server is unreachable and may store the response information. The response information may be stored to allow the response information to be provided to the experiment server at a later time. The response information may be provided to the experiment server to permit the experiment server to determine a result of the experiment.

Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided. The method can include: receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, for the plurality of URLs, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of an advertisement on the page accessed by a URL; presenting a traffic display that includes the plurality of images for the plurality of pages, wherein the plurality of images are user selectable; and, in response to selecting one of the plurality of images, presenting the advertiser with the advertisement traffic and rating information for a URL corresponding to the selected image and providing the advertiser with an opportunity to provide feedback information for the rating information associated with the URL.

A method for determining a condition under which a sign has been viewed includes receiving a uniform resource locator from a user endpoint device, where the uniform resource locator is embedded in a machine-readable code displayed on the sign, and extracting information from the uniform resource locator, where the information describes the condition under which the sign was viewed by a user of the user endpoint device. A method for transmitting information describing a condition under which a sign is currently viewable includes generating the information describing the condition under which the sign is currently viewable and inserting the information in a uniform resource locator, where the uniform resource locator is embedded in a machine-readable code displayed on the sign.

In general, embodiments of the present invention provide systems, methods and computer readable media for data record compression using graph-based techniques.

Processor systems to estimate audience sizes and impression counts for different frequency intervals are disclosed. An example processor system includes a memory management unit (MMU) to assign requests from computing devices indicative of accesses to media to a first block of memory and to assign user-identified impression data corresponding to user-identified impressions to a second block of memory. The processor system including an arithmetic logic unit (ALU) to determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for census impressions. The multipliers based on probability constraints defined by weighted probabilities associated with the second probability distribution, where different ones of the probabilities weighted based on estimated populations for corresponding ones of the different demographics. The ALU to determine a plurality of census impression counts associated with the census impressions based on the multipliers.

A system and method for enriching a concept database. The method includes determining, based on at least one signature of a first multimedia data element (MMDE) and signatures of a plurality of existing concepts in the concept database, at least one first concept among the plurality of existing concepts, wherein each of the at least one first concept matches a portion of the at least one signature of the first MMDE; generating a reduced representation of the first MMDE, wherein generating the reduced representation further comprises removing the portion of the first MMDE matching the at least one first concept; comparing the reduced representation of the first MMDE to signatures representing a plurality of second MMDEs to determine a plurality of matching second MMDEs; generating, based on the reduced representation of the first MMDE and the plurality of matching second MMDEs, at least one second concept; and adding the generated at least one second concept to the concept database.

A wearable apparatus and method are provided for selectively categorizing information derived from images. In one implementation, a wearable apparatus for collecting information related to activities of a user may collect information related to activities of a user. The wearable apparatus may include an image sensor configured to capture a plurality of images from an environment of a user; a communications interface; and at least one processing device. The at least one processing device may be programmed to process the plurality of images to identify an activity occurring in the environment of the user; associate the activity with an activity category; and cause transmission of at least the activity category to a remotely located computing device via the communications interface.