Methods and apparatus related to determining and/or utilizing one or more attributes for an Internet Protocol (IP) address. In some of those implementations, the attributes may include a physical address associated with the IP address. Some implementations are directed to determining physical addresses for inclusion in a postal campaign based on computing devices having IP addresses associated with those physical addresses having retrieved content of one or more electronic resources (e.g., webpages) assigned to the campaign.

Various embodiments relate generally to data science and data analysis, computer software and systems, and control systems to provide a platform to facilitate implementation of an interface, and, more specifically, to a computing and data storage platform that implements specialized logic to predict effectiveness of content in electronic messages as a function, for example, modifiable portions of the content. In some examples, a method may include receiving data signals to cause formation of an electronic message, determining a component of the electronic message, identifying one or more message performance criteria, characterizing the component to identify a component attribute, predicting the component attribute matches at least one of the message performance criteria, and transmitting the electronic message.

A management and delivery method and system for a distributed marketing network. Access to one or more network service gateways associated with a distributed marketing network can be authorized, if particular criteria are satisfied. A business transaction may be coordinated with the distributed marketing network through network service gateways in a near real time fashion and without manual intervention, in response to authorizing the access to the network service gateways. The network service gateways may include a partner interface, a centralized hub that communicates with the partner interfaces, and/or a local market integrated service layer that communicates with the centralized hub and the partner interface. The distributed marketing network may be, for example, a network of radio stations.

A system and method to allow any user to create an anonymous message and pay for its distribution by paying for an initial budget. The system and method allow the user to target particular audiences by aiming the anonymous message at certain demographic groups. The system and method maximize distribution of the anonymous message given the budget and demographic constraints. The invention allows viewers to click on the anonymous message and provide incremental budget amounts to further publish the anonymous message. The anonymous message is published until all of the aggregate initial and incremental budget amounts are exhausted. The system and method allow for the common presentation of anonymous message content using templates. Users can monitor their anonymous message for total audience reached. Viewers can compare a plurality of anonymous messages from a plurality of users.

A system and method for tracking and analyzing consumption of consumer goods is provided. A transparent electronic display displays advertising content related to nearby consumer goods. A sensor detects whether any of the consumer goods have been selected by a customer. A CPU in electrical communication with the sensor and the transparent electronic display monitors the sensor and stores consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected.

A technique for dynamic digital ad configuration of digital ads being displayed on web pages and other digital properties is discussed. In one embodiment a site-specific Ad Tag is used to formulate a request for ad creatives for a publisher web page based on previously stored website configuration settings and dynamically retrieved targeting parameters. Ad creatives satisfying the request are identified and advertiser configuration settings for the identified and retrieved ad creative may be further adjusted based on the publisher website configuration settings before the ad creative is displayed on the website. Further, the site-specific Ad Tag may continue to monitor a performance of the displayed ad creative after the ad creative has been displayed on the web page of the publisher to optimize display and acquire information.

The embodiments herein provide a method and system for capturing, measuring and analyzing audience feedback. The system includes a plurality of client devices and a server. The server includes an objective module, a publishing module, and a feedback module. A content/objective creator creates an online content/objective using pre-determined objectives available in the objective module and publishes the content/objective using the publishing module. The created content/objective is transmitted to the client devices for receiving feedback on the created online content/objective. The feedback module receives the feedback from the audience and analyses the audience perception of the content/objective created online.

Methods, systems and devices for evaluating a product sampling event. The disclosed methods, systems and devices receive from a user a user identification specific to the user and compare the user identification to a user data set stored on a computer-readable medium. A sample is then delivered based on a predetermined condition, and a product value is changed after the step of causing delivery of the sample of the product. It can then be determined whether the user purchased the product after delivery of the sample of the product and, based on that determination, a sampling event value can be assigned. The user's preferences can also be used to provide a more custom sample with a user's order for example, with online or home delivery shopping.

A server and method are provided for determining a matching score related to users of wearable camera systems. In one implementation, a server determines a matching score related to users of wearable camera systems. Each wearable camera system is configured to capture images from an environment of a corresponding user and produce image data from the captured images. At least one processing device associated with the server may be programmed to receive image data from the wearable camera systems. The processing device may further determine a value of a matching score related to at least two users of the wearable camera systems. The value of the matching score may be based on the image data received from the wearable camera systems. The value of the matching score may indicate a level of exposure of the two users to similar visual details in their environments.

A wearable apparatus and method are provided for capturing image data. In one implementation, a wearable apparatus for capturing image data is provided. The wearable apparatus includes at least one image sensor for capturing image data of an environment of a user, wherein a field of view of the image sensor includes a chin of the user. The wearable apparatus includes two or more microphones, and an attachment mechanism configured to enable the image sensor and microphones to be worn by the user. The wearable apparatus includes a processing device programmed to capture at least one image, identify the chin of the user to obtain a location of the chin, select a microphone from the two or more microphones based on the location, process input from the selected microphone using a first processing scheme, and process input from a microphone that is not selected using a second processing scheme.