A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Users of personalized messaging systems can encounter message fatigue, thereby reducing the efficacy of a message on its intended recipient. Message fatigue can result in wasted computational resources and bandwidth as messages transmitted over a network to the user's client device are not acted upon at the client device. For applications involving desired user interactions and responses, personalized messaging can be a tool to achieve user engagement targets. The systems and methods presented herein may address several of the technical challenges with personalized messaging.

Systems and techniques for displaying advertisements on a digital display and gathering impression and view data related to the advertisement that may be used to refine or score the advertisements for greater effectiveness. The impression and view data may be used to identify effective portions of advertisements and subsequently to train a machine learning model to predict impression data for advertisements that may be used to iteratively improve the advertisements.

There is provided a content output system, a terminal device, a content output method, and a recording medium which can increase accuracy in measurement of a degree of attention to content. A content output system including a communication unit which receives a signal from a surrounding user device, an output unit which outputs content, and a control unit which determines, on the basis of user state data indicating a state of a user corresponding to a user device, which is included in a broadcast signal from the user device, that the user corresponding to the user device is paying attention to content output by the output unit when a radio wave intensity of the received signal is equal to or higher than a predetermined value.

A policy evaluation device includes one or more processors and one or more memories. The memory stores history data that includes datasets, the history data being a record obtained when a first policy was implemented. The processor is configured to generate multiple pieces of segmented data by segmenting the datasets based on at least one requirement related to the first policy remaining unchanged, generate a learning model related to a second policy for each of segments by training a machine learning algorithm using each of the pieces of segmented data, and perform off-policy evaluation for the second policy using an estimated value approximated from each of the pieces of segmented data.

Embodiments of the present disclosure provide a livestreaming data processing method and apparatus, and a device. The method comprises: determining historical contribution values of a plurality of users viewing first livestreaming; if the historical contribution values of at least two of the plurality of users are greater than or equal to a first threshold, displaying a preset object in a livestreaming page of the first livestreaming; obtaining real-time contribution values of the plurality of users to the first livestreaming; and if it is determined, according to the real-time contribution values of the plurality of users to the first livestreaming, that there is a target user in the plurality of users, determining an owner of the preset object as the target user, the real-time contribution value of the target user to the first livestreaming being greater than or equal to an object contribution value corresponding to the preset object.

Provided is an operating method of an advertisement management device, the operating method including: based on log data of a plurality of users collected from a certain game, setting at least one group for the certain game; registering advertisement information to be provided to the at least one group; requesting a plurality of platform servers capable of providing advertisements to provide the advertisement information for each of the at least one group; obtaining, from the plurality of platform servers, feedback information of advertisements provided for each of the at least one group; and based on the feedback information, performing management of the advertisement information registered for each of the at least one group.

Aspects of the subject disclosure may include, for example, collecting television viewership information for viewers of television content items of a television advertising campaign, collecting digital viewership information for online activity by users, joining the television viewership information and the digital viewership information, wherein the joining comprises associating household identifiers of the television viewership information with device identifiers of the digital viewership information, building a content ranking of digital content items closest to the television content items and initiating, by the processing system, a digital advertising campaign with one or more digital content items of the content ranking of digital content items attached to the digital advertising campaign. Other embodiments are disclosed.

Techniques for providing webpages based on tracking consumer device interactions are discussed herein.

Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.