A server computer system identifies a user and a destination document. The server computer system identifies recommendations that correspond to the user and the destination document. The server computer system determines grades for the recommendations based on the user and/or the destination document. The server computer system determines serving probabilities for the recommendations based on the proportions of the grades and provides the serving probabilities to serve the recommendations.

Techniques for using machine learning to configure social media campaigns are disclosed. A social relationship management (SRM) service performs supervised machine learning to generate a learned model, at least by: generating feature vectors based on training data including campaign configuration data and one or more campaign success metrics; and performing pattern recognition on the feature vectors to determine one or more preferred campaign configurations. The SRM service publishes messages to one or more social media platforms and receives user interaction data associated with users' interactions with the messages. The SRM service performs unsupervised machine learning to update the learned model based at least in part on the user interaction data. The SRM service receives a request to configure a social media campaign, applies data associated with the request to the learned model to determine a preferred campaign configuration, and configures the social media campaign based on the preferred campaign configuration.

The present disclosure generally relates to an electronic system, a computerized method, and a non-transitory computer-readable storage medium for advertisement pricing. The system comprises a host server configured for performing steps of the method comprising: generating an electronic map representation of a geographical area; demarcating the electronic map representation into a plurality of demarcated regions; retrieving, from a transaction database, transaction data associated with merchant transactions in the plurality of demarcated regions; receiving, from a telecommunications service provider, mobile traffic data for generating consumer traffic data indicative of consumer traffic activity in the plurality of demarcated regions; and performing an advertisement pricing process to determine advertisement prices for each demarcated region based on at least the transaction data and consumer traffic data.

A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace.

Apparatuses and methods are provided for storing information related to objects associated with a hand of a user via a wearable camera system. In one implementation, a wearable apparatus for storing the information is provided comprising a wearable image sensor configured to capture a plurality of images from the environment of the user, and at least one processing device programmed to process the images. The processing device may detect the hand of the user, and an object associated with the user's hand. The processing device may proceed to store information related to the object. Consistent with disclosed embodiments, the stored information may be used for various purposes, such as warning the user of dangers, catering advertising to the user, and helping the user find objects when they are lost.

Provided is a method of collecting advertisement exposure data of a game video, and more particularly, to a method of collecting advertisement exposure data of a game video, in which data on advertisements that are actually exposed to a user from among advertisements applied to a game video, is collected. According to the method of collecting advertisement exposure data of a game video, data on advertisements that are actually exposed to a user when the user plays, by using a game terminal, a game, to which advertisement objects are applied, may be effectively collected from among game objects applied to a virtual space of the game.

The present invention is a system and method for measuring effectiveness of a marketing campaign on digital signage on many different signage networks, by measuring the efficiency of the campaign at reaching targeted audience and the effectiveness of conveying the message. This invention provides a solution to the challenges created by wide variety of measurements and lack of accuracy. By using automated audience measurement, the current invention is able to collect, large, statistically significant data for analysis. Non-intrusive, computer based measurement also ensure that the data is free from any biases. The media content rating system will provide a quantitative measure of how many people did the campaign reach and what effect did it have. The data will be available at the aggregate level, at network level and down to the screen level.

Disclosed is a method for providing an advertisement reporting service, the method includes acquiring inventory information corresponding to an advertising unit area of an advertising medium; providing an advertising code being issued from an advertising provider in response to the inventory information to the advertising medium; analyzing real-time impression information for the advertising unit area using traffic information generated according to a provision of the advertising code; and reporting the real-time impression information corresponding to the advertising unit area through the advertising medium.

Provided are a viral marketing service providing system for distributing advertisement costs for each marketer by analyzing a behavior of a content receiver, and a method therefor. For the viral marketing service for distributing advertisement costs for each marketer, the system comprises a content receiver behavior analyzing unit and a traffic quality index calculating unit, thereby precisely filtering abusing marketers (abusers), and thus can minimize damages to legitimate marketers with good intentions at the time of distributing predetermined advertisement costs. Also, the system can extract, by using a traffic quality index, high quality marketers who generate active behaviors on an advertiser's landing page or start a rumor of contents in a manner which aids in the advertising purpose of an advertiser, thereby distributing some of the advertisement costs paid by an advertiser to the marketers at a higher rate than other marketers.

According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium.