A method, systems and computer program product for first party mobile attribution are described. Impression data, mobile device locations, beacon data/information and other data points are collected and converted by an Analytics Server to determine the effectiveness of a marketing or advertising campaign and how the campaign influenced a visit to a store and subsequent purchase as a result of the campaign.

A system for monitoring media exposure is provided. The system includes a remote device configured to receive a sample audio signal, to extract at least one unique parameter of the sample audio signal and to form a first dataset including data related to a presence of the unique parameter; a central device configured to receive the first dataset from the remote device, and to obtain at least one second dataset related to a presence of at least one unique parameter extracted from a media audio signal received from at least one media source; wherein the central device is further configured to evaluate correspondence between the first dataset and the second dataset and to collect data related to exposure of the remote device to the at least one media audio signal in accordance with the correspondence.

An online system predicts viewability of content items based on user interactions associated with the content items. The online system sends content items for display via client devices. The online system receives a request for a report based on viewability of the content item. The online system receives user interactions with the content item and determines a value of a user interaction metric based on the received user interactions. The online system provides the value of the user interaction metric as input to a correlation model to predict a value of the viewability metric for the content items. The online system may generates report based on the predicted viewability metric value.

Systems, methods and computer program products for measuring conversion in online digital advertising solve different technical challenges in measuring digital advertising conversion across browsers, applications, domains and devices without deploying cookies.

An advertising campaign received by an online system has a specified budget, a specified duration, and includes multiple advertisement requests that each include advertisements for presentation to users of the online system. An ad request included in the advertising campaign is associated with a frequency limit specifying a maximum number of times an advertisement from the ad request is shown to a user during the specified duration. When selecting advertisements for presentation to a user, the online system determines an adjustment value for the ad request's bid amount based on a number of times the advertisement from the ad request has been presented to the user, an amount of the duration that has lapsed, and the frequency limit associated with the ad request. The online system modifies the ad request's bid amount by the adjustment value and uses the modified bid amount when selecting advertisements for presentation to the user.

A wearable apparatus and method are provided for executing actions based on triggers identified in an environment of a user. In one implementation, a wearable apparatus for storing information related to objects identified in an environment of a user is provided. The wearable apparatus includes a wearable image sensor configured to capture a plurality of images from the environment of the user and at least one processing device. The processing device may be programmed to process the plurality of images to detect an object entering a receptacle, process at least one of the plurality of images that includes the object to determine at least a type of the object, and based on the type of the object, generate information related to an action to be taken related to the object.

A wearable apparatus and method are provided for capturing image data. In one implementation, a wearable apparatus for capturing image data is provided. The wearable apparatus includes at least one image sensor for capturing image data of an environment of a user, wherein a field of view of the image sensor includes a chin of the user. The wearable apparatus includes two or more microphones, and an attachment mechanism configured to enable the image sensor and microphones to be worn by the user. The wearable apparatus includes a processing device programmed to capture at least one image, identify the chin of the user to obtain a location of the chin, select a microphone from the two or more microphones based on the location, process input from the selected microphone using a first processing scheme, and process input from a microphone that is not selected using a second processing scheme.

A sales promotion system (10) includes an image information acquisition unit (11) that acquires input image information on an image taken of a presentation area where a product is presented to a customer, a tracking unit (12) that tracks an action of the customer regarding the product based on the input image information, and a promotion information output unit (13) that outputs promotion information related to the product corresponding to the tracked customer's action to the customer. This enables more effective promotions.

A sales promotion system (10) includes an image information acquisition unit (11) that acquires input image information on an image taken of a presentation area where a product is presented to a customer, a tracking unit (12) that tracks an action of the customer regarding the product based on the input image information, and a promotion information output unit (13) that outputs promotion information related to the product corresponding to the tracked customer's action to the customer. This enables more effective promotions.

A sales promotion system (10) includes an image information acquisition unit (11) that acquires input image information on an image taken of a presentation area where a product is presented to a customer, a tracking unit (12) that tracks an action of the customer regarding the product based on the input image information, and a promotion information output unit (13) that outputs promotion information related to the product corresponding to the tracked customer's action to the customer. This enables more effective promotions.