G06Q30/0246

ADVERTISEMENT AUDIENCE DYNAMICAL DETECTION CIRCUIT, COMPUTER PROGRAM PRODUCT, AND RELATED METHOD FOR ESTIMATING QUANTITY OF OUT-OF-HOME (OOH) ADVERTISEMENT AUDIENCES PASSING THROUGH SPECIFIC LOCATION IN SPECIFIC TIME PERIOD

A computer program product enables an advertisement audience dynamical detection circuit to conduct an advertisement audience quantity detecting operation. The advertisement audience quantity detecting operation includes: receiving a probe request frame transmitted from other wireless communication device; recording the arrival time of the probe request frame; inspecting the frame field configuration of the probe request frame; allocating the probe request to a corresponding data group according to the arrival time and frame field configuration of the probe request frame and a sequence control value in the header of the probe request frame while ensuring all probe request frames in the same data group have same frame field configuration; and calculating an estimated quantity of advertisement audiences passing through a specific location in a specific time period based on a total quantity of resulting data groups.

CORRELATING GEOGRAPHIC POSITIONS OF MOBILE DEVICES WITH POINT-OF-SALES DEVICE TRANSACTIONS
20190005538 · 2019-01-03 · ·

Embodiments are disclosed for a method that may include accessing events in a field-searchable data store. The events may include raw machine data associated with a timestamp. The raw machine data may represent interactions between a mobile device and one or more network devices at a locale. The method may further include determining, based on the interactions, one or more geographic positions of the mobile device, and calculating a metric for the locale using the geographic positions.

PROVIDING MEDIA ASSETS TO SUBSCRIBERS OF A MESSAGING SYSTEM

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating media assets. A method includes sending a first media asset to a plurality of subscribers of a first channel of a plurality of channels. The first media asset includes a first set of media elements. The method also includes analyzing aggregated performance data associated with the first set of media elements and with the plurality of subscribers. The method further includes generating, by a computer processing device, a second media asset comprising a second set of media elements based on the aggregated performance data. The first set of media elements differs from the second set of media elements. The method further includes sending the second media asset to the plurality of subscribers.

Cross-channel online advertising attribution

The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.

ADVERTISING IMPRESSION DETERMINATION
20180374116 · 2018-12-27 ·

Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

EVENT-BASED NETWORKING SYSTEM, METHOD, AND COMPUTER PROGRAM PRODUCT
20180374164 · 2018-12-27 ·

A system, method, and computer program product are provided for listing a plurality of contacts from a contact data structure. In operation, an event-based social network is built, based on selections made in association with the listing. Additionally, a map including at least one location of at least a portion of the plurality of contacts is presented, in association with the event-based social network.

Information communication method

A method is provided that includes setting an exposure time of an image sensor of a customer terminal so that, in an image obtained by capturing the subject, a bright line corresponding to each of a plurality of exposure lines appears according to a change in luminance of the subject. The method also includes obtaining a bright line image including a plurality of bright lines, by capturing the subject and obtaining identification information of the subject, by demodulating data specified by a pattern of the plurality of bright lines included in the obtained bright line image. The method further includes sending the identification information to a server, obtaining a menu listing a product of the store from the server, displaying the menu on a display of the terminal, and sending product information of the product that is selected by the customer and payment information of the customer to the server.

Systems and methods for conducting dynamic media lift studies concurrently with operating online advertising campaigns

Systems and methods are disclosed for conducting media lift studies for online advertising concurrently with operating an advertising campaign. While operating an advertising campaign for a first advertiser/client focused primarily on a set of intended ads and a specific targeted viewer audience, a non-intended ad is occasionally substituted to run in an ad slot, and is tracked as belonging to the first advertiser/client. The non-intended ad can be for example one of: an ad for a second advertiser/client; an alternate ad for the first advertiser/client; or a blank/unrelated ad. After the campaign, attribution results for the intended ads are adjusted according to those for non-intended ads to provide an indication of net media lift resulting from the intended adstypically at no additional cost to the first advertiser/client. Analysis results may also be compared between different attribution data providers to determine which provide the more accurate attribution data.

Generating dynamic content item recommendations

One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.

Advertisement tracking integration system
12073433 · 2024-08-27 · ·

Systems and methods for retrieving, in a first application using one or more processors, a user profile in which the user profile includes a user ID, and the first application includes a first application interface. The systems and methods further include detecting user selection, in the first application interface, of a sync command to a second application, in which the second application includes an executable script associated with the user ID, retrieving the executable script in response to the detecting the user selection of the sync command, integrating the executable script into an HTML interface associated with the user profile, and generating a two-dimensional graphical component in response to the integration of the executable script.