A computer-implemented method for optimizing publisher profits in online advertising based on real market movements is provided. The method may include dividing an advertisement (ad) placement for an ad unit into a plurality of levels. The method may also include generating a plurality of variables that are configured to test for the real market movements between levels. The method may further include processing ad impressions based on the plurality of variables within a time period to evaluate the real market movements for the ad unit, and determining whether to adjust one or more of the minimum floor prices based on a score for each variable calculated within the time period.

Systems and methods for distributing online ads with electronic content according to a campaign strategy that is adjusted based on intraday modeling. One embodiment of the invention determines a campaign strategy for a current day allocating a daily budget to automatically bid on online ad opportunities using allocated budget amounts and distributes online ads during a first portion of the current day according to the campaign strategy. Current day data regarding use of the distributed online ads during the first portion of the current day is received and compared with historical data to determine a correction factor that accounts for a magnitude of difference between the current day data and the historical data. The campaign strategy for the current day is adjusted using the correction factor and additional online ads are distributed during a second, later portion of the current day according to the adjusted campaign strategy.

A method of ranking information of content automatically generated in response to a service request of a user includes: analyzing an effect of providing the content based on at least one analysis index; generating ranking information about at least one item associated with the content provided based on the effect analysis result; and providing the ranking information about the at least one item in response to receiving a service request from an electronic device operated by the user.

A system and method that enables a business owner to receive leads such as phone calls or emails to their business at a prescribed cost-per-lead and a volume determined by the budget the owner is willing to allocate to the purchase. The method manages an internet based advertisement campaign, which includes performing the step of creating an internet based advertisement campaign that includes a budget parameter, a campaign duration parameter, advertisement content with a lead reference, and an ad listing with a URL that links to said advertisement content. Another embodiment of the method can include managing the bidding process for a multi-item keyword auction.

This specification describes technologies relating to capturing an image. In general, one aspect of the subject matter described in this specification can be embodied in a device that includes a camera, a GPS receiver, and an application. The application is executed by a data processing apparatus that interacts with the camera, the GPS receiver, and one or more remote servers, to perform operations comprising: activating the camera; presenting, in a display of the device, a digital presentation of a document; guiding a user to capture an image of the document, including presenting, within the display, a user interface feature that visually frames a particular subset of information that is included in the document with other information; capturing the image of the document when the particular subset of information is focused in the camera's view; and uploading the captured image of the document to the one or more remote servers.

Disclosed examples include causing transmission of a first network communication to a first intermediary server based on a first priority of the first intermediary server, the first network communication indicative of access to media at a client device, the first intermediary server separate from a database proprietor server of a database proprietor that provides a service to registered users of the database proprietor; and cause transmission of a second network communication to a second intermediary server based on a second priority of the second intermediary server, the second network communication indicative of the access to the media at the client device.

Methods and apparatus for improving automatic selection and timing of messages by a machine or system of machines include an inductive computational process driven by log-level network data from mobile devices and other network-connected devices, optionally in addition to traditional application-level data from cookies or the like. The methods and apparatus may be used, for example, to improve or optimize effectiveness of automatically-generated electronic communications with consumers and potential consumers for achieving a specified target.

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more processors and perform: displaying content elements on one or more websites to users; tracking respective impression response data for each impression of a respective content element of the content elements comprising (a) a respective response of a respective user of the users and (b) a respective time of the respective response of the respective user; determining respective weightings of the content elements based on posterior distributions using the respective impression response data, as adjusted by a temporal decay factor, based on the respective times of the respective impression response data for the content elements; and generating a webpage of the one or more web sites to comprise a selected content element based on the respective weighting of the selected content element. Other embodiments are disclosed.

A signage control system comprises: a primary estimation circuitry to use signage-side images and surveillance-side images to estimate a person feature, attributes and behavior of each person captured in these frame images; a storage device to associate and store results of estimations of the person feature, the attributes and the behavior of each specific person; an estimation result linkage circuitry to use the person feature stored in the storage device to link the results of estimations based on the frame images from multiple ones of the cameras for the same person so as to generate a group of estimation results for each person; and a content change circuitry to change a content displayed on the signage to another based on the attributes of each person expected to be in a position where such person can visually recognize the content on the signage, and based on preceding behavior of such person.

An advertising network includes a first network server containing real world media of consumers from a live event, a second network server containing sample media, virtual world media, and supporting meta data belonging to vendors, merchants, or service providers, a server interface to the first server distributed to consumer and third party computing appliances and a non-transitory medium resident on the first server containing machine-readable code thereon, the code instructing the first server to (a) process the real world media against sample media to identify virtual objects associated with virtual world media and supporting meta data, (b) upon recognition of a virtual object(s), retrieving associated virtual world media and supporting meta data, (c) integrating the retrieved virtual world media and supporting meta data with the real world media producing an augmented reality overlay layer, and transmitting that to a computing appliance operated by the consumer for display and interaction.