Provided is a system for calculating an exposure probability of an advertisement of a 360-degree game replay video, and more particularly, to a system for calculating the exposure probability of the advertisement of the 360-degree game replay video, wherein the exposure probability that the advertisement included in the 360-degree game replay video is to be exposed to a user by using a 360-degree display device is pre-calculated when generating the 360-degree game replay video by applying the advertisement to the 360-degree game replay video. The system for calculating the exposure probability of the advertisement of the 360-degree game replay video allows to conduct reasonable calculation of a probability that the advertisement is exposed to the user when the user is watching the 360-degree game replay video to which the advertisement is applied, thereby providing information to be effectively used for placement or sale of advertisements, estimation of advertising costs, etc.

A computer-implemented method and system for detecting fraud in electronic commerce traffic are disclosed. A global conversion rate is defined that represents activity related to a purchase made or proxy activity executed during electronic commerce traffic to a commercial website that is indicative of non-fraud activity. Subsets of the electronic commerce traffic to a commercial website are monitored for clusters of activity having a conversion rate that is lower than a global conversion rate by a threshold margin. A number of user-initiated input signals from an input device to navigate from each of one or more affiliate websites to the commercial website, and a number of conversions generated from each of the one or more affiliate websites, are registered by a computer for analysis.

A method executes at a server system with one or more processors and memory. The server receives demographic information for a plurality of household members. The demographic information includes at least age and gender. The server receives television viewing information for the household. The server identifies one or more television viewing sessions from the television viewing information and selects one of the television viewing sessions. The server identifies one or more television programs tuned during the selected televisions viewing session and accesses demographic skew data for at least a subset of the television programs tuned. The demographic skew data for a television program identifies fractions of viewers of the television program from predefined demographic segments. The server associates a household member with the television viewing session at least in part by correlating the demographic skew data of the television programs tuned with the demographic information of the first household member.

A system and method include a customer engagement platform of an enterprise. The customer engagement platform is configured to connect with an audience computer and provide to the audience computer contact information associated with a marketing attribution. The marketing attribution accompanies an impression served to the audience computer. The impression and marketing attribution associated with the contact information are sent to the customer engagement platform during an interaction with the enterprise.

Embodiments disclosed provide technical details on fractional attribution using online content provision information. More specifically, embodiments disclosed herein use historical data to determine one or more conditional probabilities and assign credit weights to given events. In this way, more accurate attribution of conversions to particular events may be assigned.

Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.

An online system estimates a long term value of various online system users to a publishing user who provides content to the online system for presentation to users. The publishing user may use the long term value when determining amounts of compensation to the online system for presenting content items from the publishing user. To estimate the long term value, the online system obtains retention data for a set of users describing user interaction with one or more objects during a time interval and determines a model describing user interaction with one or more objects over an additional time interval. From the model, the online system determines an average amount of time users interact with the one or more objects, which the online system uses along with an average revenue per daily active user to determine the long term value for the publishing user.

An embodiment of a method of evaluating an effectiveness of a sign includes detecting whether a user is within a selected range of a location of a sign, and based on the user being within the selected range, acquiring a visible image of the user. The method also includes estimating, by a gaze monitoring device, a direction of a gaze of the user, and determining whether the estimated direction of the gaze is toward the location. The method further includes, based on determining that the gaze is toward the location, performing, by a processing device, estimating an amount of time during which the estimated direction of the gaze is toward the location, and based on the amount of time being greater than or equal to a threshold amount, determining that the user has at least a threshold level of interest in the sign.

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

Embodiments of a supplemental message display method and system are described. Supplemental messages to be displayed on the client display of a network client are defined and comprise content that is separate from content generated by any application currently executed on the network client. A virtual desktop view is served from a server computer to the network client. The virtualization layer defines a screen region on the virtual desktop view of the client display device through for the display of one or more of the supplemental messages. The virtualization layer controls the size, location, color, and transparency level of the defined screen region. The defined screen region is made persistent to ensure the continual display of the supplemental message. The supplemental message content is provided to the network client and interactive user input is received through the displayed message.