Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a price/spend relationship. In embodiments, a method may include receiving, from a campaign control system, a request for price/spend relationship information of a target event for a target audience. In response, a representation of a price/spend curve can be generated. The representation of the price/spend curve can include a number of price segments. In embodiments, the price segments included within the representation of the price/spend curve are determined based, at least in part, on a spend uncertainty threshold allowed within each price segment. The resulting representation of the price spend curve can then be transmitted to a control system. Other embodiments may be described and/or claimed herein.

A cross-platform management system that handles cross-platform management of client requirements receives a request corresponding to a plurality of client-defined requirements to be achieved in a flight. The request for the plurality of client-defined requirements is associated with request parameters. The system generates a proposal plan corresponding to the received request based on adjustment of the one or more request parameters. The proposal plan corresponds to a distribution of target audience across a set of delivery platforms. The system executes the generated proposal plan for a first time period in the flight on one or more delivery platforms. The system re-optimizes the generated proposal plan and controls execution of the generated proposal plan for a second time period in the flight by an in-flight re-distribution of the target audience across one or more delivery platforms of the set of delivery platforms.

A wearable apparatus and method are provided for capturing image data. In one implementation, a wearable apparatus for capturing image data is provided. The wearable apparatus includes at least one image sensor for capturing image data of an environment of a user, wherein a field of view of the image sensor includes a chin of the user. The wearable apparatus includes two or more microphones, and an attachment mechanism configured to enable the image sensor and microphones to be worn by the user. The wearable apparatus includes a processing device programmed to capture at least one image, identify the chin of the user to obtain a location of the chin, select a microphone from the two or more microphones based on the location, process input from the selected microphone using a first processing scheme, and process input from a microphone that is not selected using a second processing scheme.

In some embodiments, the present invention is directed to database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of media airings, including: a specifically programmed server; a database accessible by the server, where the server includes a plurality of modules configured to perform: electronically and periodically obtaining media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; associating, in real time, media data records of airings of creatives to fulfillment transaction records by matching records among database tables having media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; continuously calculating, in real-time, a current value of a particular airing of a particular creative; and displaying a graphical user interface, including real-time updated look-up items, outputting one or more real-time report based at least on the continuously calculating the current value of the particular airing.

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

A method for retargeting in a system including a plurality of vehicles having exteriors configured to convey messaging to occupants of other vehicles. Communication signals including information relating to time-stamped locations of the vehicles are received. Time-stamped location data including a first plurality of the time-stamped locations is provided to a mobile location data aggregator. A first set of anonymized identifiers associated with mobile device users known to be within exposure zones associated with the time-stamped locations is received from the mobile data aggregator. The first set of anonymized identifiers is provided to an audience data service provider, which returns other anonymized identifiers associated with the first set of anonymized identifiers. An augmented exposed audience is formed by adding the other anonymized identifiers to the first set of anonymized identifiers. Advertisements are caused to be provided to devices corresponding to at least a subset of the augmented exposed audience.

A system integrates activity data and includes a processor to obtain a plurality of activity data of consumer data points with data channels from different data sources. The obtained plurality of activity data includes non-uniformed data formats and with data properties based on a plurality of data property definitions. A set of data buckets is determined, and the processor further classifies each of the plurality of activity data into the determined data buckets. The processor further reorganizes each of the plurality of activity data. The processor further stitches the plurality of activity data in the determined set of data buckets. The system further includes the processor to create a unified marketing interaction table (UMIT) for analysis on the data properties of the stitched plurality of activity data.

A system for pre-testing advertisements commercials and coupons to determine their impact is on respondents. The system improves upon current existing forms of advertisement which are often inaccurate regarding users' true interests, and which do not make a respondent follow through with his or her answers, making it difficult to know if his or her answers are accurate. In the system, respondents are compelled to spend their free time reading further if they have real interest in the advertisement, and/or or to give information such as their email address or home address to get further information. This type of pre-testing allows a more accurate determination of whether respondents are truly interested in the goods or services in the advertisements that they are shown.

System/method for advertising content demonstration management preforming compilation of a set of rules for advertising content demonstration, and a corresponding set of advertising materials; saving of the set of advertising materials in a database; scanning of visitors around a broadcasting unit, by means of a visitor's data acquisition device; recognition and classifying of visitors according to data acquired, taking into account information from external data sources; selecting a rule from a set of the rules for advertising content demonstration, which coincides the most closely to the results of said classification, taking into account information from external data source; demonstration of advertising materials corresponding to a selected rule; registering of viewings of advertising materials by a visitor by means of at least one visitor's data acquisition device; saving information about viewings in the database; and compilation of a report about accomplishment of planned demonstration quantitative targets specified in an application.

Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.