Methods and apparatus are disclosed to monitor impressions of social media messages. An example method includes logging, at a server, a first impression for a first social media message based on a first universal resource locator corresponding to a first request requesting media, the first request sent in response to accessing the first social media message to be presented with the media. The method also includes logging, at the server, a second impression for a second social media message based on a second universal resource locator corresponding to a second request requesting the media, the second request sent in response to accessing the second social media message to be presented with the media.

Methods, systems, and media for generating a media quality score associated with the presentation of a content item are provided. In some embodiments, the method comprises: receiving a plurality of measurement streams associated with a presentation of a video content item comprising a plurality of frames; extracting, using the hardware processor, a plurality of measurements from the plurality of measurement streams; associating each measurement of the plurality of extracted measurements with a particular time position of the presentation of the video content item, wherein groups of measurements are associated with each time position of the presentation of the video content item; determining an interaction score between each measurement in a group of measurements at each particular time position of the plurality of measurement streams to obtain a plurality of interaction scores for the plurality of measurement streams at each time position; combining the plurality of interaction to generate a media quality score for the presentation of the video content item; determining whether the video content item was presented as intended by a content provider; and transmitting a notification that includes the media quality score and that includes an indication of the determination of whether the video content item was presented as intended by the content provider.

Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Methods, systems and apparatus for identifying illegitimate selections of content items. In some implementations, one or more servers can receive display data specifying a display state of a web page in a viewport. The web page includes a content item. Display instances are identified. A display instance is a display of at least a portion of the content item in the viewport. Selection instances of the content item are identified. A selection instance is a selection of the content item. The server(s) determines whether a selection of the content item occurred during a display of at least a portion of the content item in the viewport based on the display instances and the selection instances. A selection of the content is defined as an illegitimate selection if the selection did not occur during a display of at least a portion of the content item in the viewport.

A system tracks the effectiveness of advertising across both on-line and off-line media. Users define advertisements that are part of an advertising campaign and include in the definition tracking identifiers such as telephone numbers and URL's. The system tracks inputs that are subsequently received in response to and generated by the various advertisements. The inputs contain tracking identifier information. The system correlates the tracking identifier information from the received user inputs with tracking identifier information entered upon definition of advertisements in the system. Thereafter, the system generates reports that illustrate the relative effectiveness of the advertisements in driving inputs.

Methods, apparatus, systems and articles of manufacture to associate panelist data with census data are disclosed herein. An example method includes accessing a log of communications from a proxy. A record is identified from the log of communications. A panelist identifier associated with the record based on a port number used in a request represented by the record is determined. Whether a domain name of the request represented by the record matches a pattern including a census identifier is determined. In response to determining that the domain name of the request represented by the record matches the pattern, the census identifier is stored in association with the panelist identifier.

A method, includes receiving a first data packet with transaction data representing a transaction of a user at a storefront. The transaction data is parsed and decrypted to obtain a first identifier. The method further includes receiving a second data packet with interaction data representing an interaction with a content item on a resource. A log file is created that indexes the interaction data, including a second identifier. The transaction data and interaction data are compared, and it is determined if the first identifier and the second identifier are both associated with the user. The method further includes attributing the transaction at the storefront to the interaction of the user with the content item in response to the determination that the first identifier and the second identifier are both associated with the user. Conversion data is generated and stored indicating the attribution.

A method for increasing user engagement with advertising, for a user consuming streamed user-selected content, includes: selecting a sequence of previously produced advertisements, beginning with a first advertisement followed by a second advertisement, for the user; generating a first challenge relating to each advertisement, the generation occurring subsequent to and independent of the production of that advertisement. At a break in streaming the selected content to a device through which the user is experiencing the user-selected content, the first advertisement is streamed to the device; and the corresponding first challenge is presented to the user on the device. The method responds to a correct answer provided by the user, within a first set time interval, to the first challenge by terminating the break and resuming streaming of the user-selected content to the device.

The present disclosure is directed to a system and method for generating, assigning, and organizing database values for use with social media platforms.

Server access channel correlation information for multiple web access sessions is captured. The server access channel correlation information includes, for each web access session, a session-originating server access channel identifier of a server access channel that originated the web access session, and at least one cross-session correlation identifier usable to correlate sets of web access sessions and usable to correlate the sets of web access sessions with orders. In association with an order placed by a consumer during one of the web access sessions, integrated server access channel correlation information is captured that documents each server access channel that originated each web access session associated with the order.