G06Q30/0246

System and method for location-based advertisement delivery verification

A system and method for enhanced location verification and content delivery confirmation including building a customized pixel for location verification, appending the customized pixel to an ad tag, collecting a combination of data from the pixel, holding the combination of data collected and grouping the held data, and processing the combination of data collected from a previous day by performing a first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided. The method further includes performing a second enrichment process including enriching the combination of data with location data fields.

Method, server, and computer program for mediating advertisement based on block chain
11373216 · 2022-06-28 · ·

According to an exemplary embodiment of the present disclosure, a computer program stored in a computer readable storage medium is disclosed. The computer program includes commands causing a computer to perform operations below, the operations including: receiving first information about an advertisement transaction request, second information about a reward payment condition, and a sealed first coin from an advertiser device; receiving advertisement selection information from an advertisement agency; generating an advertisement page based on the first information when the advertisement selection information corresponds to the first information; transmitting the advertisement page to the advertisement agency to cause the advertisement page to be exposed through the advertisement agency; transmitting the second coin to the advertisement agency based on the second information and transmitting the sealed third coin to the advertisement exposure target according to a reception of an application signal from the advertisement exposure target through the advertisement page; and when the reward payment condition is satisfied, transmitting a first key corresponding to the second coin to the advertisement agency, and transmitting the second key corresponding to the third coin to the advertisement exposure target.

METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS
20220198492 · 2022-06-23 ·

Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes at least one memory, first instructions in the apparatus, and processor circuitry to execute the first instructions. The first instructions, when executed, are to: instruct a media provider to include second instructions in an application to create an instrumented application and receive data from a media device based on the media device executing the second instructions. The second instructions, when executed, are to cause the media device to: access configuration information to instruct the instrumented application on the media device to operate in at least one of a first mode or a second mode, the second mode different from the first mode; access a media identifier corresponding to a media presentation event when monitoring functionality is enabled on the instrumented application; determine a second identifier to identify at least one of the media device or a user of the media device when the monitoring functionality is enabled, the second identifier assigned by a first entity when the instrumented application is to operate in the first mode, the second identifier assigned by a second entity when the instrumented application is to operate in the second mode, the first entity separate from the second entity; and send the media identifier in association with the second identifier to the second entity when the monitoring functionality is enabled.

CONCIERGE SERVICE SYSTEM
20220198522 · 2022-06-23 ·

The present invention relates to a method for providing information to a customer terminal of a user registered as a member, the method comprising: an authentication step of receiving information of the customer terminal through an authentication unit to check whether a customer has joined as a member; a first transmission step of transmitting an information list through a storage unit connected to the customer terminal; a guidance step of guiding through the information list by voice through an operation terminal connected to the customer terminal; a second transmission step of transmitting, to the customer terminal, information selected through the customer terminal from the information list through a guide unit connected to the customer terminal; and a third transmission step of transmitting a DM corresponding to the selected information through a DM processing unit connected to the customer terminal. According to the present invention, a concierge service is provided to the customer through a network, and a screen interface for guiding through the concierge service capable of remote control can be provided to the customer terminal, so that there is an effect that the customer can easily and conveniently enjoy the concierge service led by a concierge service operator.

TIMING ADVERTISING TO USER RECEPTIVITY

A processor collecting advertisement (ad) events of a user using a mobile device, such as a mobile phone or eyewear, parsing the ad events from the mobile device, and generating an ad receptivity profile on the granularity of a user identification (ID) and an hour of day. In one example, the processor computes the percentage of ad time watched by the individual user, such as on an hourly basis, and by monitoring a click-through rate (CTR) of the respective user as a measure for user ad receptivity. The processor adjusts an ad allocation/ad load on a per user basis according the user level ad receptivity profile, resulting in dynamically providing ads on the mobile device display when a user is active and receptive viewing the ads.

TIMING ADVERTISING TO USER RECEPTIVITY

A processor having a performance engine tracking user engagement of advertisement (ad) events using a mobile device, such as a mobile phone or eyewear, to generate a user level ad receptivity profile. In one example, the processor tracks both the percentage of ad time watched by the individual user, such as on an hourly basis, and ad engagement such as by monitoring a click-through rate (CTR) of the respective user as a measure for user ad receptivity. The processor downloads data from the performance engine to a server processor, and the server processor adjusts an ad allocation/ad load on a per user basis according the user level ad receptivity profile. The server processor dynamically provides ads on the mobile device display when a user is active and receptive viewing the ads.

Method, Computing Device and System for Profit Sharing

A method for profit sharing is provided. The method includes deciding a first sharing rate according to a first event information and a first category information; obtaining a first sharing amount according to the first sharing rate and a first shared profit of the first category information; deciding a second sharing rate according to a second event information and a second category information; obtaining a second sharing amount according to the second sharing rate and a second shared profit of the second category information; deciding a total sharing amount by summing up the first sharing amount and the second sharing amount; and returning the total sharing amount in response to receiving a request from a user device.

System and method for an estimated consumer price

The systems and methods may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, and/or a share of wallet. The method may further comprise generating a ranked list of items based upon consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.

Using on-line and off-line projections to control information delivery to mobile devices

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

Dynamic evaluation and use of global and contextual personas

A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model configured to select one of an individual context or a global context. An interface including the selected one of the plurality of content elements is generated.