A method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.

Techniques of collecting and displaying data include mapping user interaction data having multiple components (or, dimensions) to a plurality of buckets representing a set of values of each of the components. When a user causes a computer to generate user interaction data by interacting with an object on an electronic display, the computer performs a mapping of the many components of the user interaction data to a plurality of buckets. Each bucket represents a set of values of the user interaction data. The number of buckets is far smaller than the number of possible data points. Accordingly, rather than individual, multidimensional data points being transmitted to another computer that compiles the user interaction data into heat maps, a relatively small number of bucket identifiers are transmitted. In this way, the analysis of the user interaction data requires minimal resources and can take place in real time.

A method for measuring effectiveness of a media-sharing advertisement includes: obtaining delivery destination ID identified in response to an access to a first address, which is based on a first code that is recorded on a print media and includes the first address to access to a first landing page corresponding to a first business entity of the print media and includes the delivery destination ID of the delivery destination of the print media; obtaining delivery destination ID identified in response to an access to a second address, which is based on a second code that is recorded on the print media and includes the second address to access to a second landing page corresponding to a second business entity that satisfies a media-sharing condition and includes the delivery destination ID, and ID of the second business entity; and providing the first and second business entities with the obtained information.

Systems and methods relate to display of insights, including a method including: causing a user display to display a graphical user interface (GUI) that enables a user to select a time range and a single digital display as a locale; and causing, based on the user selecting the time range and the single digital display as the locale, the user display to display, on the GUI, a list of a plurality of media content that have been displayed on the single digital display, each of the plurality of media content being ordered according to analysis insight for the single digital display selected and the time range selected. The analysis insight may include at least impression counts that are counts of views by people of the plurality of media content on one or more digital displays associated with the locale.

Methods and apparatus for multi-account adjustment in third-party privacy-protected cloud environments are disclosed herein. A disclosed example apparatus includes memory and processor circuitry to execute computer readable instructions to select a demographic characteristic, the demographic characteristic defining a segment of panelists, select a type of client device, determine a number of the panelists associated with the demographic characteristic and the client device, and define a multi-account adjustment factor for the demographic characteristic and the client device, the factor based on a ratio of a number of panelists to a number of user accounts, the user accounts associated with the determined number of panelists.

A method for retargeting in a system including a plurality of vehicles having exteriors configured to convey messaging to occupants of other vehicles. Communication signals including information relating to time-stamped locations of the vehicles are received. Time-stamped location data including a first plurality of the time-stamped locations is provided to a mobile location data aggregator. A first set of anonymized identifiers associated with mobile device users known to be within exposure zones associated with the time-stamped locations is received from the mobile data aggregator. The first set of anonymized identifiers is provided to an audience data service provider, which returns other anonymized identifiers associated with the first set of anonymized identifiers. An augmented exposed audience is formed by adding the other anonymized identifiers to the first set of anonymized identifiers. Advertisements are caused to be provided to devices corresponding to at least a subset of the augmented exposed audience.

A method for presenting advertisements online includes recording search history, user reactions corresponding to each pushed advertisement, and application usage record of the user. Preference scores for different search words of the user are allocated and recorded based on the search history, the user reactions, and the application usage record. At least one new advertisement is presented according to words included in the new advertisement and the preference score.

A vehicular display device includes at least one display panel arranged on a vehicle body of a vehicle and configured to display an image, and a display control unit configured to control display of the image. The display panel includes a movable portion provided on the vehicle body, and the display control unit includes an image control unit configured to control a display form of an image when the movable portion is operated.

Online entities oftentimes desire to ascertain information about their audience members. To determine information about audience members and their activities, online transactions including information about transactions performed by audience members are collected. One or more audience analysis processes are applied to the online transactions to determine the collection of online transactions performed by a given audience member. With an accurate assignment of online transaction to the audience member, the audience member and associated transactions may be classified as a legitimate or illegitimate.

Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.