Generating a cannibalism score for a paid ad in a search engine results page (SERP) by gathering keywords relevant to an advertiser, defining rules that compute a cannibalism score for the ad in relation to a corresponding unpaid listing, where the cannibalism score estimates the reduction in revenue to the advertiser due to the ad appearing in the same SERP as the corresponding listing, providing a keyword to a search engine, receiving a SERP from the search engine, determining the position of a first ad placed by the advertiser from among one or more ads in the SERP, determining the position of a corresponding unpaid listing from among a plurality of unpaid listings in the SERP, and applying the rules to the ad and to the corresponding unpaid listing to obtain a cannibalism score for the ad.

Systems and methods are provided for retail environments. In one implementation, a non transitory computer-readable medium may include instructions that when executed by a processor cause the processor to perform a method. The method may include receiving camera location information associated with a plurality of cameras deployed in a retail store, the camera location information being indicative of an actual position of each camera of the plurality of cameras; receiving, for each camera of the plurality of cameras, at least one camera status indicator; using the received camera location information and the received camera status indicators to generate a digital signal; and providing the generated digital signal to an extended reality device to thereby cause the extended reality device to display a visual representation of the at least one status indicator for each camera of the plurality of cameras relative to the actual position of the camera in the retail store.

Aspects relate to delivering directed content using frequency capping concepts without third-party cookie technology or other user-identifiable information. Systems and methods are described for determining an estimated number of impressions a user may view or experience based on historical, anonymized data. A covisitation graph is used to estimate the number of times an unidentified user may see an item of directed content, within in a predetermined period of time, based on a single visit to a particular website. The covisitation graph accounts for and also provides for estimated views of the item of directed content on other websites deemed related to the particular website. Therefore the estimated delivery rate for that website can be calculated and used to enforce frequency capping principals.

A system and method for content distribution without tracking is described. The system and method includes determining that device identifiers are not available for a first digital content channel; identifying a first cluster of users and a second cluster of users based on the determination that device identifiers are not available; providing first content and second content via the first digital content channel; monitoring user interactions on the first digital content channel to obtain a first conversion rate for users in the first cluster that receive the first content and a second conversion rate for users in the second cluster that receive the second content; computing a cross-cluster treatment effect based on the first conversion rate and the second conversion rate; computing a treatment effect for the first content based on the cross-cluster treatment effect; and providing the first content to a subsequent user based on the treatment effect.

Apparatuses, methods, and systems for warming new accounts. One system includes a server electronically networked with a user and a plurality of recipients of an electronic mail campaign of the user, the server operating to obtain an initial contact list, check the initial contact list to determine that the initial contact list satisfies an initial set of engagement rules, generate an active contact list comprising modifying the initial contact list when the initial contact list does not satisfy the initial set of engagement rules, electronically send an electronic message campaign to the active contact list, analyze a success of the electronically sent campaign, and adaptively adjust the active contact list according to active engagement rules based on an evaluated success of the electronically sent campaign.

This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

Disclosed examples access first impression data representative of first impressions collected by an impression monitor system, the first impressions corresponding to the media accessed at a plurality of client devices; generate a panelist impressions composition by removing at least one duplicate impression from second impression data, the second impression data representative of second impressions logged by meters installed at the client devices, the duplicate impression corresponding to one or more accesses to the media represented in both the first impression data and the second impression data for a same audience member; determine an error value for the media based on the panelist impressions composition and a database proprietor impression composition, the database proprietor impression composition provided by a database proprietor for the media; and determine an error-corrected impression composition based on the error value and the panelist impressions composition.

A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic advertisers and publishers. The facility may score the quality of traffic and determine combinations of parameters that are indicative of the quality of traffic to the site. Traffic to the site may be scored based on the combination of parameters associated with the one or more sessions. Lower scores are indicative of traffic having little value to a publisher, advertiser, or third party; higher scores are indicative of traffic having greater value.

An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to access first cookies and a plurality of user identifiers, the first cookies and the user identifiers corresponding to devices accessing media, determine an error between a first demographic estimate based on the first cookies forming a pattern and based on a second demographic estimate corresponding to the user identifiers, obtain impression information from a database proprietor, the impression information including second cookies, identify a subset of the second cookies that are associated with a same person based on the pattern, and associate impressions corresponding to the subset with the same person.

A method for inserting links to one or more webpages of a website is disclosed. The computerized method includes operations of detecting a first set of keywords for a first webpage of the website, determining a second set of keywords for webpages external to the website, determining, for the first webpage, a set of intersection keywords in both (i) the first set of keywords, and (ii) the second set of keywords, and generating first intersection keyword:link pairings for each intersection keyword of the first webpage. The method may also include inserting a code module into web code of the first webpage, the code module including the first intersection keyword:link pairings. The method may include determining one or more of the intersection keywords in content of the first webpage, and replacing each intersection keyword detected in the content of the first webpage with a link from the first intersection keyword:link pairings.