The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.

A method for profit sharing is provided. The method includes deciding a first sharing rate according to a first event information and a first category information; obtaining a first sharing amount according to the first sharing rate and a first shared profit of the first category information; deciding a second sharing rate according to a second event information and a second category information; obtaining a second sharing amount according to the second sharing rate and a second shared profit of the second category information; deciding a total sharing amount by summing up the first sharing amount and the second sharing amount; and returning the total sharing amount in response to receiving a request from a user device.

The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.

Example methods and apparatus disclosed herein detect advertisements embedded in online media. An example apparatus includes memory, computer readable instructions, and processor circuitry to execute the computer readable instructions to render a graphical representation of progress associated with presentation of primary media distributed by an online media provider to a consumer device, the primary media including an event notification, the graphical representation to have a length and to depict the event notification at a location on the graphical representation. The example apparatus also includes processor circuitry to execute the computer readable instructions to determine a first time associated with the event notification based on the length of the graphical representation and the location of the event notification and determine a second time associated with a media feature of the primary media.

Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.

Classification of the user of an attention application is moved from the cloud, where the classification is performed by advertisers based on trackers that follow a user, to the attention application itself. A user of the attention application controls inputs to the classification model and can exclude sensitive privacy information from inclusion in the classification model. The classification model is applied locally at the attention application to a catalog of advertisements and without revealing to trackers and advertisers whether attention was paid to particular ads. An analytics provider may have increased access to attention applications and can form ad campaigns and provide performance data thereon to advertisers without infringing attention user privacy. The system directs value away from trackers and advertisers and to attention application users and publishers.

Systems and methods are provided for retail environments. In one implementation, a non transitory computer-readable medium may include instructions that when executed by a processor cause the processor to perform a method. The method may include obtaining point of sale data from a retail store; analyzing the point of sale data to identify at least one anomalous transaction; in response to the identified at least one anomalous transaction, providing information configured to cause capturing of image data from the retail store; analyzing the image data relating to the at least one anomalous transaction to determine at least one condition associated with the at least one anomalous transaction in the retail store; and based on the analyzed image data relating to the at least one anomalous transaction, generating an indicator associated with the at least one condition.

Systems and methods are provided for retail environments. In one implementation, a non-transitory computer-readable medium may include instructions that when executed by a processor cause the processor to perform a method. The method may include obtaining an electronic shopping list associated with a customer, the electronic shopping list identifying a target product; automatically determining that the target product is unavailable at a particular retail store; automatically identify an alternative product, available at the particular retail store, as a potential alternative to the target product; receiving at least one image representative of at least a portion of the particular retail store wherein the at least one image includes a representation of the alternative product; and analyzing the at least one image to cause an extended reality appliance to present to a shopper a visual indicator associated with the alternative product in the particular retail store.

Systems and methods are provided for retail environments. In one implementation, a non transitory computer-readable medium may include instructions that when executed by a processor cause the processor to perform a method. The method may include receiving camera location information associated with a plurality of cameras deployed in a retail store, the camera location information being indicative of an actual position of each camera of the plurality of cameras; receiving, for each camera of the plurality of cameras, at least one camera status indicator; using the received camera location information and the received camera status indicators to generate a digital signal; and providing the generated digital signal to an extended reality device to thereby cause the extended reality device to display a visual representation of the at least one status indicator for each camera of the plurality of cameras relative to the actual position of the camera in the retail store.

Systems and methods are provided for retail environments. In one implementation, a non-transitory computer-readable medium may include instructions that when executed by a processor cause the processor to perform a method. The method may include obtaining an electronic shopping list associated with a customer, the electronic shopping list identifying a target product; automatically determining that the target product is unavailable at a particular retail store; automatically identify an alternative product, available at the particular retail store, as a potential alternative to the target product; receiving at least one image representative of at least a portion of the particular retail store wherein the at least one image includes a representation of the alternative product; and analyzing the at least one image to cause an extended reality appliance to present to a shopper a visual indicator associated with the alternative product in the particular retail store.