A plurality of anonymized publisher-user identifiers are received at a processor, and a plurality of anonymized advertiser-user identifiers are received from an advertiser at the processor. Without de-anonymizing any publisher-user identifiers in the received plurality of publisher-user identifiers and any advertiser-user identifiers in the received plurality of advertiser-user identifiers, the processor obliviously computes an intersection among the received publisher-user identifiers and the received ad-user identifiers to create an intersection set containing a plurality of advertiser-user identifiers matched with publisher-user identifiers.

Disclosed are methods, systems, and non-transitory computer-readable medium for transition-coded media, measuring engagement of transition-coded media, and distribution of components of transition-coded media. For instance, the method may include: obtaining a media file; determining whether the media file includes transition-coded media; in response to determining the media file includes the transition-coded media, setting up a dynamic media environment; detecting whether a user is interacting with the transition-coded media; and in response to detecting the user is interacting with the transition-coded media, executing the transition-coded media with the dynamic media environment.

Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.

Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.

A method, apparatus and computer readable medium for independent validation of asset serving. The method is performed in a network that comprise a Content Distribution Network (CDN) retaining a plurality of assets available for download therefrom. Responsive to receiving an asset serving request, an asset is selected from the plurality of assets, an asset session identifier corresponding to the asset and the asset serving request is generated, and an Asset Serving Template (AST) comprising a Uniform Resource Locator (URL) pointing to the asset is provided, wherein the URL is configured when being used in a download request of the asset from the CDN to effect recordation of the asset session identifier in association with an event logged in an event log responsive to the download request, whereby enabling determining unique asset download request events of a given asset of the plurality of assets based on asset session identifiers corresponding thereto.

The present teaching relates to providing content supply adjustment. A first dataset associated with user interactions directed to one or more content items placed on a target property and a second dataset associated with user interactions directed to the one or more content items places on a reference property are received for evaluation. Further, a cost of placing the one or more content items on the target property is determined based on the first and second datasets.

Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre conversion model, responsive to receiving a second interaction. The system can assign, the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.

In general, embodiments of the present invention provide systems, methods and computer readable media for data record compression using graph-based techniques.

A system and method for dynamically tracking the delivery and performance of static advertising placed in public or semi-public physical locations, and integrating, displaying, and reporting impressions and events related to the static advertising in digital ad buying systems.

Techniques for optimizing content item delivery for installations or activations of a mobile application are provided. In one technique, a machine-learned model is trained based on multiple training instances that individually indicate whether an entity performed a particular action relative to a mobile application. In response to receiving a content item request from a third-party content delivery exchange, it is determined whether a client device that initiated the content item request has activated a particular application. In response to determining that the client device has not activated the particular application, multiple feature values of the content item request are identified. Based on inputting the feature values into the model, a score is generated that indicates a likelihood that an entity of the client device will perform the particular action relative to the particular application. Based on the score, a content item is transmitted over a network to the client device.