G06Q30/0246

METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR SUPPRESSING CONTENT FROM RANKED POSITIONING IN ELECTRONIC CORRESPONDENCE BASED ON RULES-BASED SCORING
20210241311 · 2021-08-05 ·

Provided herein are systems, methods and computer readable media for determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer. An example system may performing operations comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score representing an estimated acceptance of the associated promotion by the consumer, determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score, including geofencing data and the consumer's previous promotion purchasing history, in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.

Cloud-based item storage system
11074639 · 2021-07-27 ·

A system for storing items may include a storage location comprising a scanner that is positioned to scan codes from packaging of items as they are placed into the storage location or removed from the storage location, a cloud storage system that maintains a list of items in the storage location, wherein the cloud storage system is programmed to receive, from the storage location, the list of items in the storage location; and a trash bin comprising a scanner that is positioned to scan codes from the packaging of items as they are placed into the trash bin.

METHODS AND APPARATUS TO DETECT ADVERTISEMENTS EMBEDDED IN ONLINE MEDIA
20210224846 · 2021-07-22 ·

Example methods disclosed herein include determining a first time associated with an event notification embedded in primary media, the primary media from an online media provider by an audience measurement entity, the first time to be determined based on (i) a length of a graphical progress indicator associated with the primary media and (ii) a location of the event notification in the primary media. Example methods also include determining a second time associated with a media feature of the primary media. Disclosed example methods further include indicating that secondary media from the online media provider is to be embedded in the primary media when a difference between the first time and the second time meets a threshold.

Method, apparatus, and device for monitoring promotion status data, and non-volatile computer storage medium

The present invention provides a method, apparatus, and device for monitoring promotion status data, and a non-volatile computer storage medium. In the embodiments of the present invention, promotion status data of at least two promotion layers of a promotion account within a specified time range is sampled; then, it is determined, according to the promotion status data of the at least two promotion layers, whether promotion status data of a first promotion layer is consistent with promotion status data of a second promotion layer; if the promotion status data of the first promotion layer is not consistent with the promotion status data of the second promotion layer, an abnormal monitoring result of the promotion account can be obtained. Since it is detected in the multiple promotion layers of the promotion account that the promotion status data of the first promotion layer is not consistent with the promotion status data of the second promotion layer, and the abnormal monitoring result of the promotion account is obtained, relevant personnel may perform a corresponding maintenance operation in time according to the abnormal monitoring result, thereby improving the reliability of evaluation of the promotion effect according to the promotion status data.

System and method for contextually enriching a concept database

A system and method for contextually enriching a concept database. The method includes determining, based on at least one signature of a first multimedia data element (MMDE) and signatures of a plurality of third concepts stored in the concept database, at least one matching first concept among the plurality of third concepts; generating a reduced representation of the first MMDE; comparing the reduced representation of the first MMDE to signatures representing a plurality of second MMDEs to determine a plurality of matching MMDEs among the plurality of second MMDEs; generating, based on the reduced representation of the first MMDE and the signatures representing the plurality of matching MMDEs, a second concept; and generating at least one context based on the second concept and the plurality of third concepts, wherein each context includes at least one common pattern among the second concept and at least one of the plurality of third concepts.

CALL TRACKING

There are disclosed systems and methods for facilitating communications between individuals and enterprises and in particular, to methods and systems for tracking and attributing customer and/or customer prospect online and offline communications in association with a marketing campaign.

Content creation, deployment collaboration, and channel dependent content selection
11087282 · 2021-08-10 · ·

Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

METHOD AND SYSTEM FOR DETERMINING EQUITY INDEX FOR A BRAND
20210224843 · 2021-07-22 ·

The present disclosure relates to analysis of content to determine an equity index of a brand by building a data record by procuring input data from at least one platform; enriching the data record to remove noise from the input data to obtain an enriched data record; classifying the enriched data record into at least one category of one or more categories to obtain a classified data record; determining a sentiment ratio for the classified data record; determining an engagement metrics for the brand; and determining the equity index for the brand based on the at least one category and the sentiment ratio, the sentiment ratio and one or more variables.

Dynamically varying remarketing based on evolving user interests
11087356 · 2021-08-10 · ·

Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.

DEVICE IDENTIFICATION TECHNIQUES USING SHARED DEVICE GRAPH
20210258390 · 2021-08-19 · ·

Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.