A system for determining the effectiveness of an advertising campaign on an electronic advertising platform includes a computing device configured to obtain exposure data characterizing a user's interaction with the advertising platform during an advertising campaign and to categorize the user into one of a plurality of exposure bins based on the exposure data. The computing device may be further configured to obtain sales feature data characterizing the user's purchase behavior on the advertising platform both before and during the advertising campaign and to categorize the user into one of a plurality of sales clusters based on the sales feature data. The computing device may be further configured to define a control group comprising unexposed users categorized into the same exposure bins and sales clusters as exposed users and to compare purchase data of the exposed users to the purchase data of the control group.

A computerized advertising delivery system and method employs a product database that stores information that associates each of a plurality of hostnames with one or more products. An ad server retrieves ad meta-data associated with an ad stored in the ad database, where the ad meta-data specifies one or more products associated with the ad. The ad meta-data is compared to product data stored in the product database to identify one or more hostnames specifying information regarding products associated with the ad. The ad is delivered for presentation in connection with content associated with a uniform resource locator, accessible by a first hostname, stored in the ad database. The ad is further encoded with a second uniform resource locator associated with the first hostname, to cause content associated with the second uniform resource locator to be provided to the first user upon interaction with the ad.

A computerized advertising system and method includes in a system embodiment, an ad database that stores a plurality of ads where each ad provides advertising content. The ad database has a Uniform Product Code (UPC) field that associates one or more of the ads in the ad database with one or more Uniform Product Codes (UPCs). The ad server accepts inputs by one or more users to associate one or more UPCs with one or more ads in the ad database. The ad server receives a first query for advertising content and processes the first query to identify a first UPC code specified in the first query. The ad server retrieves a first ad from the ad database as a function of the first UPC code and responds to the query by providing the first ad for consumption in conjunction with a web page.

A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model configured to select one of an individual context or a global context. An interface including the selected one of the plurality of content elements is generated.

A system and method for allowing seamless communication between customers using a web chat integrated into a webpage and business representatives receiving and replying to the customer's web chat messages via text messaging over a mobile device. The system and method used an omnichannel text-based communicator that integrates omnichannel communications and converts the communications into other formats of electronic messages.

An image processing unit (110) acquires a position of an advertisement and a position of a product by analyzing an image in which the product and the advertisement are disposed on a shelf rack are captured. A determination unit (120) determines whether or not a relation between the position of the product and the position of the advertisement satisfies a criterion. An output unit (130) outputs information indicating a determination result obtained by the determination unit (120).

An improved architecture including system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an “ad chain” at render-time significantly reduces complexity and latency in the supporting ad server. The system and method centers around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted. Additionally, the system and methods integrate the network and RTB demand channels by looking at all demand sources simultaneously and selecting the buyer from within the user's browser, and address predictive pricing to further enhance the online advertising placement process.

A method for auditing an advertisement impression in which a first advertisement was presented in conjunction with first media content is disclosed. The method generally comprises transmitting to a plurality of second computing devices a plurality of randomly generated first cryptographic proofs; receiving, a first message from a second computing device indicating that the first advertisement was presented in conjunction with the first media content; and evaluating the first targeting model for the first advertisement based on the at least one media content classifier.

A computer-implemented method for characterizing a crowd that includes recording a video stream of individuals at a location having at least one reference point for viewing; and extracting the individuals from frames of the video streams. The method may further include assigning tracking identification values to the individuals that have been extracted from the video streams; and measuring at least one type classification from the individuals having the tracking identification values. The method may further include generating a crowd designation further characterizing the individuals having the tracking identification values in the location, the crowd designation comprising at least one measurement of probability that the individuals having the tracking identification values in the location view the at least one reference point for viewing.

A system and a method for detecting fraudulent traffic relate to an advertisement are disclosed. A first set of parameters related to users' online activities on an online platform accessed through an online advertisement(s) are collected. The users' activities are collected over a predetermined period of time. Feature engineering is performed on the first set of parameters to obtain a second set of parameters. Dimensions of the second set of parameters are reduced to obtain a reduced set of parameters, and derive a plurality of data clusters from the reduced set of parameters. An optimal parameter set is identified from the reduced set of parameters based on highest variance among the reduced set of parameters. Anomalies present in a plurality of data clusters are identified to represent fraudulent traffic related to the advertisement.