Methods, systems, and apparatus, including computer programs encoded on computer storage media, for posting messages on a social messaging platform. One of the methods includes providing a message composition interface; receiving a user request to include a promotion with a composed message; in response to the request, processing the content of the composed message and the user's profile on the social messaging platform to determine one or more social signals; computing an engagement score for each user in a pool of users, wherein the engagement score for each user indicates the likelihood that the user will engage with the message; selecting candidate users from the pool of users; selecting a plurality of target users from the candidate users based on a promotion value and the respective engagement scores; and posting the message on the platform including adding the message to a message stream associated with the selected target users.

Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

An agent provides anonymity to users of business transactions. The agent acts as an interface between the users and businesses accessible. The businesses are identified as trusted, semi-trusted or non-trusted by the agent. The agent enforces terms and conditions of smart contracts agreed upon by the businesses and intended to protect the privacy of the users. A user may purchase goods and/or services from a business without revealing their identity to the business. Advertisements from this or other businesses may or may not reach the user depending on the user's preferences. The agent may collect loyalty points from the businesses on behalf of the users while maintaining the confidentiality of the users. The businesses may collect only data about the agent and a platform that implements the agent without collecting data about the users.

An example includes generating panelist-user data based on reference demographic information and self-reported demographic information, the reference demographic information and the self-reported demographic information corresponding to audience members of an audience member entity panel that are also registered users of a database proprietor, the reference demographic information from a panelist database of an audience measurement entity, and the self-reported demographic information from a user database of the database proprietor; generating a first training model and a second training model, the first training model based on a first portion of the panelist-user data, the second training model based on a second portion of the panelist-user data; selecting the first training model based on outputs of the first and second training models; and generating a third model by making an adjustment to a demographic category of the first training model, the third model to adjust third demographic information.

Systems and methods are provided for granting a permission. A similarity score is calculated for each of a plurality of items and a particular item. A score is determined for each person in a pool for each of the plurality of items, wherein prescience scores are calculated based on an earliness of interaction metric and a number of interactions metric. For each person, a permission score is calculated for the particular item based on similarity scores for items and that person's score for items. A permission is granted to one or more people based on said permission scores.

Methods and systems are disclosed to monitor a media device via a universal serial bus (“USB”) port. An example method includes obtaining a voltage output by a UBS port of the media device and determining if the voltage exceeds a threshold. If the voltage exceeds the threshold, the example method includes determining the media device is in an on state. If the voltage does not exceed the threshold, the example method includes determining the media device is in an off state.

A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.

Systems and methods for a cloud management system which utilizes both technical and business metrics to achieve operational efficiencies. The systems and methods can be used to provide an elastic infrastructure model for an emergency notifications system which delivers near infinite scale with guaranteed near 100% uptime. In an embodiment, a mass recipient emulator can be utilized for testing of the notifications system with actual phone call or message exchange.

Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.