A networked computerized advertising system used for integrating, processing and displaying location-based advertising information is provided. The system comprises at least one computing device, and a network that connects the computing device with multiple playback endpoints. The computing device includes a data storage subsystem component that stores information about the multiple end points, a data entry subsystem component that allows input of the information about the multiple end points, and a data analytics component programmed to process the information about the multiple end points and compute optimal advertising playback plans for each endpoint. Playbacks at endpoints are continuously monitored, and the playback plans are repeatedly reconstructed to provide flexible advertising campaigns to be customized in accordance with the schedule and the operations of the host business.

Systems and methods for building a device graph for cooperative device identification are disclosed. Various information is received at a computing system over a communications network, include information defining a relationship between (i) a unique identifier associated with a first device of a user and (ii) a unique identifier associated with the user, and information defining a relationship between (i) a unique identifier associated with a second device of the user and (ii) the unique identifier associated with the user. The unique identifiers associated with the devices are each mapped to the platform-wide identifier based at least in part on the unique user identifier. A device graph comprising a plurality of device nodes is constructed, with related device nodes connected by one or more edges. Nodes representing the devices are linked based on a relationship identified between them using the platform-wide identifier.

A system and method for enhanced location verification and content delivery confirmation including building a customized pixel for location verification, appending the customized pixel to an ad tag, collecting a combination of data from the pixel, holding the combination of data collected and grouping the held data, and processing the combination of data collected from a previous day by performing a first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided. The method further includes performing a second enrichment process including enriching the combination of data with location data fields, calculating and assigning a location quality score to the enriched data based on an accuracy or in-geo, a precision or credibility, and a confidence of location data, and aggregating the enriched data and storing the enriched data in a database.

A computing device is configured to generate a content reference for content displayed on a webpage. An encrypted reference is generated for the content reference. The content is provided, with the content reference, to a client device. A website is provided for the client device upon selection of the content by a user input on the webpage. The website includes an offering and related offerings associated with the content. In accordance with a web action received from the website, a logical table is updated with an entry associated with the encrypted reference. The update may be associated with a credit or a charge based at least in part on the web action for the offering or the related offerings.

Embodiments are provided that facilitate launching of particular application program(s) determined as associated with an installed state on a mobile computing device without causing execution of such application program(s) or otherwise negatively impacting the performance of such application program(s). Example embodiments of the present disclosure are configured to, via a promotion application executed on a mobile computing device: receive user input selecting a first impression associated with a separate application program comprising a first additional application program separate from the promotion application program; programmatically initiate detection of an installation state associated with the separate application program; determine the installation state indicates the separate application program is installed; and in response to determining the installation state indicates the separate application program is installed, automatically initiate launch of the separate application program on the mobile computing device to cause rendering of determined information corresponding to the first impression.

A method including receiving, through a computer network from a search engine, traffic data associated with one or more products, in a time period of a budget period. The method further can include determining an ad-spend amount based at least in part on the traffic data. The method also can include determining a normal range of ad spends for the time period based on a predetermined total allocation amount for the one or more products for the budget period, one or more allocation balancing rules, and/or a spending pattern model. After the normal range is determined, the method further can include detecting an ad-spend anomaly in the time period by monitoring whether the ad-spend amount is outside the normal range. The method additionally can include determining a pacing-control finding that no pacing-control job is being executed. The method further can include transmitting, in real-time through the computer network, an alert to a user in response to the ad-spend anomaly and the pacing-control finding. Other embodiments are disclosed.

Methods, apparatus, and systems are disclosed for determining census-level audience metrics across demographics. An example apparatus disclosed herein includes a distribution parameter solver to initialize distribution parameter values for a probability of an individual within a demographic being included in a subscriber audience for the demographic, having a first average impression count, and having a first average impression duration, the subscriber audience having a first subscriber audience size, a divergence parameter solver to determine divergence parameter values between (i) the subscriber audience size, the first impression count, and the first impression duration and (ii) a census-level audience size, a second impression count, and a second impression duration based on the initialized distribution parameter values, a search space identifier to identify a search space within bounds based on a census-level total impression count and a census-level total impression duration, the search space to define an equality constraint.

Methods and apparatus for directing access to sources of information through an information dissemination network are disclosed. Upon detecting a user's access to a source, a recommendation to access a complementing source is communicated to the user. The recommendation is based on affinity measures for pairs of sources of information. Upon detecting the user's access transition to a new source of information within a predefined time interval, inter-source transition scores are recorded and new affinity levels of the current source to the new source are determined for each affinity measure. Affinity merits corresponding to affinity levels are determined based on tracking a population of users and determining users' compliance with recommendation. A complementing source is selected according to affinity merits corresponding to specific affinity levels of a current source to a set of sources.

Provided is an operating method of an advertisement management device, the operating method including: based on log data of a plurality of users collected from a certain game, setting at least one group for the certain game; registering advertisement information to be provided to the at least one group; requesting a plurality of platform servers capable of providing advertisements to provide the advertisement information for each of the at least one group; obtaining, from the plurality of platform servers, feedback information of advertisements provided for each of the at least one group; and based on the feedback information, performing management of the advertisement information registered for each of the at least one group.

A technique for tracking advertisement efficacy using consumer transactions is disclosed. An information tracking agent maintains and stores information related to users identified by a unique identifier. A user is presented with an online/offline advertisement. An information tracking agent records and stores the advertisement transaction. When a user performs a transaction for purchase of goods or service that are the subject of the advertisement, the information tracking agent identifies the user with the unique identifier and the matching agent matches the user transaction with the displayed advertisement. The system automatically tracks the effectiveness of the advertisements displayed to users without requiring consumer action, beyond the purchase/transaction, in response to the displayed advertisement. In another embodiment, the system automatically tracks user location with a GPS and dynamically displays advertisements on billboards connected to the information tracking agent.