Methods, apparatus, and systems are disclosed for determining census-level audience metrics across demographics. An example apparatus disclosed herein includes a distribution parameter solver to initialize distribution parameter values for a probability of an individual within a demographic being included in a subscriber audience for the demographic and having a first average impression duration, the subscriber audience having a first subscriber audience size, a divergence parameter solver to determine divergence parameter values between (i) the subscriber audience size and the first impression duration and (ii) a census-level audience size and a second impression duration based on the initialized distribution parameter values, and a search space identifier to identify a search space within bounds based on a census-level total impression count and a census-level total impression duration, the search space to define a range including an equality constraint.

Disclosed are a system and a method enabling E-Commerce transactions without redirecting a user's computer from one electronic publishing page to another electronic publishing page.

A server that includes first circuitry is provided. The first circuitry receives first information from an electronic apparatus. The first information indicates a geographical region of interest to render advertisement content. The geographical region of interest includes a plurality of nodes to render the advertisement content. The first circuitry further receives second information from the electronic apparatus. The second information is about a user selection of a node from the plurality of nodes located in the region of interest. Further, the first circuitry transmits the advertisement content to the selected node. The advertisement content is rendered on the selected node.

Embodiments described herein relate generally to data analytics and asset distribution technologies on physical objects. In particular, physical marketing collateral may integrate wireless and/or wired communication, cloud-based portal, and data analytics to provide a mixed digital/physical information exchange platform. Digital assets may be hosted on a cloud. Physical objects may be configured to display these assets on an internet-enabled device. The physical objects may be distributed among a plurality of end-users who may engage with theaw assets. Engagement with the digital assets may be monitored, aggregated and subjected to a variety of calculations to evaluate various analytics which quantify performance of the digital assets. At any time, the digital assets may be changed on the cloud, remotely updating the digital assets accessed via the associated physical objects. The ‘look and feel’ of both the physical objects and the cloud-based portal may be customized to meet branding standards and requirements.

Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

A system, method and article of manufacture are provided for detecting message impressions from a document. The document includes one or more data collection areas adapted to receive input, and one or more message areas. Each message area includes a message. Memory representations of messages are stored in a memory. The document is received at a document processing engine which is adapted to access the memory to obtain the representations of messages. Message impressions are detected from the document by analyzing the document in the document processing engine. Message impressions are detected if it is determined that there is relevant input in the one or more data collection areas, and the document includes a representation of one or more of the messages.

The disclosure relates to an advertisement generation method and system. The advertisement generation method includes: acquiring click data of the advertisements subjected to advertisement exposure triggered by each user from various predetermined data source servers, and extracting picture style features of advertisement background pictures in the advertisement click data; during recommending of advertisements to predetermined users, analyzing the advertisement click data of the various users according to predetermined picture style features and a predetermined first analysis rule to obtain picture style features of advertisement pictures to be recommended corresponding to the various users; and generating recommended advertisements according to the obtained picture style features corresponding to the various users to recommend the recommended advertisements to the corresponding users. The disclosure can objectively or adaptively integrate the picture style features of other advertisements to improve the acceptance of advertisement and improve the advertisement production efficiency.

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.

An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.