A method for creating a multimedia data search engine platform to allow fast search of multimedia content data elements (MMDEs). The method comprises collecting MMDEs from at least an external source storing MMDEs; generating a plurality of signatures for each of the collected MMDEs; generating signature reduced clusters (SRCs) for the collected MMDEs by clustering the plurality of signatures generated for each of the collected MMDEs; and generating concept structures from the generated SRCs, wherein the concept structures generated for different SRCs are utilized to compare between different MMDEs, thereby searching for an input MMDE that matches the collected MMDEs.

Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: receiving an image from a device associated with a consumer, wherein the image comprises a first brand asset; processing the image for the first brand asset; processing the image for a first location; associating a second brand asset with the first brand asset, wherein the second brand asset is within a predetermined distance of the first location; retrieving a media content with the second brand asset; providing the media content; tracking for at least one action; receiving an indication that the consumer has performed the at least one action; and updating the media content based on the at least one action.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: tracking a location of a mobile asset configured to propagate through space, and associated with content to be transmitted to a device within a region defined by the location of the mobile asset as the mobile asset propagates through the space; defining the region surrounding the mobile asset that follows the mobile asset it propagates through the space; receiving an indication that the device is within the region defined by the location of the mobile asset; transmitting the content associated with the mobile asset to the device, wherein transmitting the content comprises confirming at least one of: a first condition defining an environment around the device, a second condition defining a path from the mobile asset to a destination; and a third condition identifying a plurality of brand assets within the region of the mobile asset.

The present disclosure provides systems and methods configured to perform the stages of: receiving an initial device location; receiving a subsequent device location; determining a course of travel associated with the device; aggregating data associated with courses of travel for a plurality of devices; determining a plurality of commonly traveled paths based on the aggregated data; receiving an identification of a path of the plurality of commonly traveled paths; and defining content to be transmitted to at least one device traveling down the identified path.

Technologies for determining performance gains for content item delivery based on modifications to content item selection parameters are provided. The disclosed techniques include implementing a multi-objective optimization model for content item selection using a value for a parameter. The model generates a first plurality of scores and a first ranking for content items. Subset of content items is selected for delivery based on the first ranking. New values for the parameter are identified and for each new value, the content item selection event is replayed. A second plurality of scores and a second ranking is generated for the content items, where the second ranking is different from the first ranking. A third plurality of scores and a third ranking is generated where the third ranking matches the second ranking. A set of gains is calculated for each new value, where each gain corresponds to a different objective of the model.

Representative embodiments set forth techniques for managing advertisement auctions on a client device. The method can include the steps of (1) receiving, from a server device, a plurality of objects, where each object is associated with a respective digital asset, and each object includes, in association with the respective digital asset (i) a server-derived digital asset vector, (ii) a server-derived predicted tap-through rate, and (iii) a bid amount. In turn, and for each object of the plurality of objects, the client device (2) generates a respective estimated cost per impression for the object based on the information provided by the server device as well as information derived by the client device. Subsequently, the client device (3) identifies, among the plurality of objects, the object associated with the highest respective estimated cost per impression, and (4) causes an advertisement for the respective digital asset associated with the identified object to be displayed.

Consistent with embodiments of the present invention, a social media merchandising and advertising platform may be provided. The platform may enable any third party website, page, or entity referred to herein as an advertiser to post interactive content on a publisher's website. The interactive content may comprise, for example, a customizable badge. The platform may enable the advertiser to create, customize, and deploy the badge for display and access on the publisher's specified domain. Moreover, the platform may enable the advertiser to provide the publisher with various specifications and elements to be integrated into a customized badge and, in turn, provide the customized badge to a publisher. Either the publisher or advertiser, individually or collectively, may then post the advertiser's badge to a website.

An auto-login system and process enable maintaining user accounts on a server without a user having to register or create a user name, password, or other authentication method. An account may be created without user knowledge. The server may transmit a content item to a target user, along with a link. A server identifies the target user from use of the auto-login link and collects interaction or engagement data while the user is logged in, to assess user interest in products, for example, a mutual fund investment product, which may be characterized by tags and/or categories. The system may quantify a product salience metric for a given product relative to a target user's interest profile to focus marketing efforts and support engagement with interested target users, especially securities funds and financial advisors.

A software and/or hardware facility for scoring the quality of traffic to a site accessible via the Internet or other network. The facility may generate training set data and use the training set data to identify parameters indicative of fraudulent traffic to a site and reduce the effect of fraudulent traffic advertisers and publishers. The facility may score the quality of traffic and determine combinations of parameters that are indicative of the quality of traffic to the site. Traffic to the site may be scored based on the combination of parameters associated with the one or more sessions. Lower scores are indicative of traffic having little value to a publisher, advertiser, or third party; higher scores are indicative of traffic having greater value.

A media content processing method comprises submission of a broadcast to the computer or server of a receiving entity, which is coded in a neutral manner such that the creator and related identifying information is not identifiable for several purposes. The material is reviewed based on qualitative evaluation thereof by a plurality of independent reviewers who do not have access to the identifying information, and some of the material is selected based on the qualitative evaluation of the reviewers. The selected material is broadcast according to a predetermined schedule, and may also be placed in a content library for viewer access. Advertising is associated with the material selected during the broadcast thereof to generate revenue. The creator of the work is paid based on the revenues generated by the advertising associated with the material.