Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. Wireless data collection devices (such as network gateways) may be used to receive data packets from the wireless beacons provide the data packets to the remote server. Accelerometers may be used on the wireless data collection devices to assess movement of the devices. Movement data for the devices may be used to determine reprogramming of the devices after the devices are moved.

The illustrative embodiments described herein provide systems and methods for managing advertisements for advertisers. In one embodiment, a method includes receiving a set of advertising preferences from an advertiser. The set of advertising preferences includes advertiser-definable criteria controlling when to initiate an advertisement associated with the advertiser. The method also includes monitoring a set of events associated with event data to determine whether to initiate the advertisement during an event. The set of events are viewable on an interfacing device associated with a user. The method also includes initiating the advertisement during the event in response to the event data for the event meeting the criteria defined by the advertiser.

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. A wireless data collection device may be used to receive and collect data from the wireless beacons. The collected data may be used to assess one or more properties of the POP displays.

A method and a system for serving hyper-contextual content in real-time have been discussed. The method comprising: aggregating a set of information associated with one or more platforms built in a computing device; processing, by a recommendation unit, the aggregated information to identify a set of attributes, and identifying the at least one content based on any intent of one or more users at a particular time; and displaying the identified content on the computing device in real-time. The set of attributes are mapped to at least one content of the aggregated information.

A method for generating advertising content includes: during a content creation period, receiving a video advertisement from an entity; packaging the video advertisement with a pointer to the entity and a checkout portal for content linked to the video advertisement to generate an augmented video advertisement; during a live period succeeding the content creation period, for a first instance of the augmented video advertisement accessed at a first computing device associated with a first user, associating a first purchase completed within the checkout portal of the first instance of the augmented video advertisement with the entity based on the pointer; and, for a second instance of the augmented video advertisement accessed at a second computing device associated with a second user, associating a second purchase completed within the checkout portal of the second instance of the augmented video advertisement with the entity based on the pointer.

Systems and methods for gift selection, attribution, and distribution are provided. The systems and methods may detect a gifting signal that is associated with an event corresponding to a recipient. The systems and methods can provide an option to generate a gift for the recipient. If the option is selected, the systems and methods can identify a set of product criteria associated with the event and the recipient. Based on the criteria, the systems and methods can obtain product selection options for the gift and provide these options to a gift sender. In response to a selection from the gift sender, the systems and methods can generate the gift, which includes a redemption option for the selection.

A user device containing sensors is delivered customized services without utilizing private user data or while only using it in highly constrained ways. This is accomplished by sending one or more queries to the user device. Each query requests a binary response and each query inquires whether or not the user device has obtained one or more specified parameter values, or range of parameter values, from one or more sensors incorporated in or in communication with the user device. For each query a binary response is received, which indicates that the user device has or has not obtained the one or more specified parameter values, or the range of parameter values, about which the respective query is inquiring.

A system can offer an enhanced event experience for users of the system by tracking the locations of the users during a purchased-access event such as a ticketed event and offering real time location-based upgrades to the users. The locations of users can be used to determine a demonstrated interest by the user for a particular location or product in the event venue and to offer upgrades tailored to that demonstrated interest. For example, a concert attendee with a ticket for a particular seat may be detected a location relatively far from the user's seat such as a location near a seat of a friend of the user. The system can detect the user's location, identify available seats near the user's location, and offer the user an upgrade to the identified available seats. Location-based upgrades can also be provided in airplanes, hotels, cruise ships, or other venues or events.

Inquiry data from one or more sources (e.g., client devices) may be analyzed to determine if key terms, date terms, and locality terms are indicative of an event to occur at a locality during one or more dates. Events that are detected may be communicated (e.g., via an electronic message(s)). An owner of a property may receive the electronic message(s) that are communicated for detected events and the owner may act to garner interest in stays at their property. Travelers searching for a property to stay at during the event may receive the electronic message(s) in the form of an offer (e.g., an email, a text message, a Tweet, a newsletter, etc.). The inquiry data may be received in real time and/or may be accessed from a data store. The Inquiry data may be curated to remove non-essential information and/or to include edited key terms, date terms, and locality terms.

A computer system and computer-implemented method for retail merchandise planning, including promotional product selection, price optimization and planning. According to an embodiment, the computer system for generating an electronic retail plan for a retailer comprises, a data staging module configured to input retail sensory data from one or more computer systems associated with the retailer; a data processing module configured to pre-process the inputted retail sensory data; a data warehouse module configured to store the inputted retail sensory data and the pre-processed retail sensory data; a state model module configured to generate a retailer state model for modeling operation of the retailer based on the retail sensory data; a calibration module configured to calibrate the state model module according to one or more control parameters; and an output module for generating an electronic retail plan for the retailer based on the retailer state model.