Systems and methods are disclosed for providing media, including advertisements and other messages, to mobile devices based upon their location relative to a defined geofence.

Disclosed is a method for issuing a redeemable electronic reward in real-time to an event participant in response to event attendance. The redeemable reward may include a gift card, backstage passes to the event, tickets and backstage passes to a future live event, digital memorabilia from the event, and combinations thereof.

Disclosed are systems and methods for adjusting the frequency of data transmissions in a voice activated data packet based environment. A pooling component can generate first and second action data structures into a pooled data structure, and can transmit the pooled data structure to a service provider computing device to cause it device to perform an operation defined by the pooled data structure. Based on characteristics of the client devices, the system can select transmission rates for the transmission of operations associated with the pooled data structure to each of the client devices.

Systems and methods are provided for identifying one or more portions of images or video frames that are appropriate for augmented overlay of advertisement or other visual content, and augmenting the image or video data to include such additional visual content. Identifying the portions appropriate for overlay or augmentation may include employing one or more machine learning models configured to identify objects or regions of an image or video frame that meet criteria for visual augmentation. The pose of the augmented content presented within the image or video frame may correspond to the pose of one or more real-world objects in the real world scene captured within the original image or video.

An information processing apparatus includes a processor configured to control the position of an advertisement image in the depth direction in accordance with the priority of the advertisement image, the advertisement image being an image of an advertisement formed in the air.

Techniques are described herein for intelligently identifying and creating user segments based on public data attributes in addition to user data attributes. In certain embodiments, a data analytics platform is disclosed that receives user data associated with users and public event streams from public data sources. The data analytics platform selects a set of public event categories associated with the public event streams to display in a segment builder application for generating user segments associated with the users. The data analytics platform outputs the set of public event categories and the user data associated with the users to enable a user of the segment builder application to generate the user segments based on the user data and the set of one or more public event categories.

One or more event trigger rules is stored, each event trigger rule including a trigger condition and a corresponding action. An indication is received that the trigger condition associated with a triggered event trigger rule has been satisfied. The corresponding action associated with the triggered event trigger rule is performed, based at least in part on the indication, wherein the corresponding action comprises a behavior associated with an audio advertising campaign.

A third party-directed mobile media system is provided with a chassis, configured for attachment to a mobile platform associated with a first entity. An included media subsystem may be a media projection subsystem or a publically accessible access point (or both). Examples of an access point include WLAN and WPAN devices. Examples of a media projection subsystem include an image projector, a retractable screen deployed over an exterior surface of the mobile platform, a media topper, a switchable glass display, or a wallscape. A location subsystem determines the geographic location of the mobile platform. A wireless communications subsystem has an interface to receive verification information including the mobile platform geographic location, and an interface to receive mobile platform geographic location destination instructions from a second entity. An autonomous driving application may be included, permitting the mobile platform to be autonomously driven to the selected mobile platform geographic location destination.

An information processing device acquires a reference predicted value that is a predicted value of sales figure of a prediction target period and is calculated based on an actual value of sales figure of a past period corresponding to the prediction target period regarding each of target item groups having a trend that sales figures periodically vary in a predetermined repetition cycle; acquires a value of a contextual parameter envisaged to vary in a period shorter than the repetition cycle and affect the sales figures of the target item groups; calculates a difference value between a predicted value of the sales figure of the prediction target period predicted based on the acquired value of the contextual parameter and the reference predicted value regarding each of the target item groups; and selects an item to be recommended to a user based on the difference value calculated regarding each of the target item groups.

A method of sharing an experience between a tapper and a content provider is provided. In this method, at least two interfaces are provided that are configured to allow the tapper and the content provider to join a content sharing community. A third interface is also provided to allow the tapper to select the content provider from a map where at least one of the tapper and the content provider are unknown to the other prior to the tapper selecting the content provider. Then a solicitation is conveyed from the tapper to the content provider to provide a video feed. In response to the solicitation, a video feed derived from a device operated or carried by the content provider is provided to the tapper. From a video feed, an object is recognized, and the video feed is conveyed to the tapper according to the privacy policy derived from the object.