A system configured to be coupled with a participant of an activity. The system comprises: a participant activity monitoring unit configured for monitoring a performance of the activity by the participant; an activity information module configured for storing performance information corresponding to the activity; and a participant performance correlator configured for delivering comparative performance data based on the monitored performance of the activity by the participant and the stored performance information.

A method of method of providing an advertisement is provided. In this method, at least two interfaces are provided that are configured to allow the tapper and the content provider to join a content sharing community. A third interface is also provided to allow the tapper to select the content provider from a map where at least one of the tapper and the content provider are unknown to the other prior to the tapper selecting the content provider. Then a solicitation is conveyed from the tapper to the content provider to provide a video feed. The method further generates a derived video feed by superimposing an augmented reality object onto the video feed, wherein the augmented reality object is based at least in part on the determined context, and then conveys the derived video feed to the tapper.

Methods and systems are provided for communication of one or more campaigns via personalized electronic messaging. An example method includes automatically creating an electronic communication personalized for each of a plurality of individual customers of a client. The automatically creating may include dynamic configuring the electronic communication for each individual customer into a single campaign for the client to optimize both relevancy for each of a plurality of individual customers and one or more desired business outcomes for the client. The dynamic configuring can include decision making using at least a business context. Performance goals of a business can comprise the business context. The decision-making can further use a user context and/or an external context. The electronic communication can be dynamically configured to include personalized recommendations and may further include personalized content and/or a personalized offer. Using various embodiments, marketing strategies for electronic communication can run on autopilot.

Systems and methods for using wireless beacons in point of purchase (POP) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. A geographic location of the mobile device may be assessed and used to determine if the mobile device is at an acceptable location for displaying the up-to-date content. The wireless beacons may be enclosed in an enclosure that is attached to the POP displays. Sensors may determine when the enclosures are attached/removed from the POP displays.

Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

A system configured to be coupled with a participant of an activity. The system comprises: a participant activity monitoring unit configured for monitoring a performance of the activity by the participant; an activity information module configured for storing performance information corresponding to the activity; and a participant performance correlator configured for delivering comparative performance data based on the monitored performance of the activity by the participant and the stored performance information.

A system configured to be coupled with a participant of an activity. The system comprises: a participant activity monitoring unit configured for monitoring a performance of the activity by the participant; an activity information module configured for storing performance information corresponding to the activity; and a participant performance correlator configured for delivering comparative performance data based on the monitored performance of the activity by the participant and the stored performance information.

A computer system and computer-implemented method for retail merchandise planning, including promotional product selection, price optimization and planning. According to an embodiment, the computer system for generating an electronic retail plan for a retailer comprises, a data staging module configured to input retail sensory data from one or more computer systems associated with the retailer; a data processing module configured to pre-process the inputted retail sensory data; a data warehouse module configured to store the inputted retail sensory data and the pre-processed retail sensory data; a state model module configured to generate a retailer state model for modeling operation of the retailer based on the retail sensory data; a calibration module configured to calibrate the state model module according to one or more control parameters; and an output module for generating an electronic retail plan for the retailer based on the retailer state model.

Systems, methods, and computer-readable storage media for testing parallel versions of content in a distributed computing environment using unique identifiers corresponding to search queries. A search query including search parameters is received from a client device. A unique identifier corresponding to the search query is determined. One version of a fare set among a plurality of versions of the fare set is accessed based on the unique identifier. Each version of the fare set among the plurality of versions of the fare set is distinct from the other versions of the fare set by virtue of a variant. Each variant is stored in a corresponding child file. Fare data is retrieved from the accessed version of the fare set. A search result is populated with pricing information for a travel itinerary that satisfies the plurality of search parameters using the retrieved fare data and transmitted to the client device.

A method is performed via a computer. The method includes receiving a reservation from a customer. The reservation is based at least in part on an agreement reached between the customer and an entertainer as negotiated between the customer and the entertainer. The reservation reserving access for the customer to a bidirectional audiovisual live streaming session according to the agreement. The session is for an entertainment performance via the entertainer according to the agreement. The method further includes granting access to the customer for the session based at least in part on the reservation. The customer and the entertainer are at different locales during the session. The method additionally includes facilitating chat between the customer and the entertainer via the session during the session. The method also includes facilitating payment according to the agreement.