Events and offers based on context is provided by determining an event based on a social media footprint, determining a group of people associated with the event based on the social media footprint, generating an offer based on the group of people and the event; and causing the offer to be displayed to at least one of the group of people.

Systems and methods are provided for receiving a first message associated with a first sponsor and a second message associated with a second sponsor for inclusion in a message collection. The systems and methods determine a first priority parameter associated with the first message based on sponsored content, and a second priority parameter associated with the second message based on sponsored content. Based on a determination that there is insufficient message inventory to include both the first message and the second message in the message collection, the systems and methods prioritize the first message associated with the first sponsor in the message collection and excluding the second message associated with the second sponsor in the message collection, based on an amount of consideration associated with the first priority parameter received from the first sponsor and an amount of consideration associated with the second priority parameter received from the second sponsor.

A system for aggregating media is provided which includes a server equipped with a processor and memory and having an event database associated with it which contains a plurality of events, wherein each of the plurality of events has a temporal window and geofence associated with it; and a plurality of users, each having associated therewith a mobile technology platform equipped with a display and a memory which communicates with the server. The memory of each mobile technology platform has an instance of a software application is installed which monitors the current location of the user, prompts the user to check into events present in the event database when the user enters a geofence associated with an event within the temporal window associated with the event, associates, with one of the plurality of events, media which was captured by the user while the user was checked into the one of the plurality of events and within the temporal window and geofence associated with the one of the plurality of events, and uploads the captured media to the server.

This disclosure relates generally to a system and method to recommend a targeted advertisement to a user. The system is configured to receive and pre-processes a plurality of data from various sources based on a set of predefined business rules. A set of training data is extracted from the pre-processed plurality of data to develop a machine learning model to identify a set of attributes of personality of the user. A neural network is trained to identify at least one classifier to define one or more needs of the user. It would be appreciated that the one or more needs of the user are mapped with the set of attributes of the personality. Finally, the recommendation module of the system recommends at least one advertisement to a media service provider to share the same over OTT to the user.

A system and method for accurately matching corresponding DSP event data and Ad-Server event data with associated with a single real-world ad serve event by (a) pairing DSP event data and Ad-Server event data into data pairs, (b) comparing various field data in associated source fields from each of the DSP event data and Ad-Server event data to determine if the field data is a match or unmatch, and (c) based on the likelihood that a match of field data in a particular source field indicates an overall event match, which is determined using a Bayesian analysis, determining the probability that the DSP event data and Ad-Server event data in the data pair truly corresponding to the same single real-world ad serve event.

A user device containing sensors is delivered customized services without utilizing private user data or while only using it in highly constrained ways. This is accomplished by sending one or more queries to the user device. Each query requests a binary response and each query inquires whether or not the user device has obtained one or more specified parameter values, or range of parameter values, from one or more sensors incorporated in or in communication with the user device. For each query a binary response is received, which indicates that the user device has or has not obtained the one or more specified parameter values, or the range of parameter values, about which the respective query is inquiring.

A method and system for replacing advertising is provided herein, whereby users are selected to participate in events based on user attributes and event sponsor criteria. Accordingly, event sponsors may target intended audiences by sponsoring and then populating or casting an event with participants meeting desired criteria. Once assembled, the sponsor may exchange information with the participants and participants may exchange information with one another. Participant criteria may include personality and appearance attributes, popularity, reputation, number of social media followers, tastemaker status and overall ability to influence the opinions, perceptions or actions of other potential participants. Event sponsors may focus spending to assemble the largest, relevant cast desired, efficiently, through the use of geo-located devices associated with participants under control of software associated with the present invention. As opposed to broadcast advertising, the present invention enables spending money only to engage desired participants.

A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.

A system and method are provided for enhancing consumer and/or customer awareness and attentiveness to advertising media presented in public forums by adding elements of reactive gamification to displays and presentations at tradeshows, fairs, amusement parks, sporting events and other like venues or activities that attract high levels of potential consumer and/or customer traffic. Media-based advertising and marketing strategies are implemented that uniquely provide consumer and/or customer interest in and attention to the live presentation by recognizing that Shows have audiences that generally pay little or no attention to some or all of the goods and services being exhibited, marketed, sold, or showcased. By adding elements of gamification, in the nature of a Game Show where prizes are awarded, and consumers are treated as contestants, a unique advertising environment is provided for presentation of the items advertised in the Show, generating increased interest and sales.

A method and a system for serving hyper-contextual content in real-time have been discussed. The method comprising: aggregating a set of information associated with one or more platforms built in a computing device; processing, by a recommendation unit, the aggregated information to identify a set of attributes, and identifying the at least one content based on any intent of one or more users at a particular time; and displaying the identified content on the computing device in real-time. The set of attributes are mapped to at least one content of the aggregated information.