Methods and systems are disclosed for selecting media assets based on a scent detected at a location of a user device. For example, a media guidance application implemented on a user device may incorporate or have access to a scent detection component, which may determine one or more scents at the location of the user device. The media guidance application may then select a media asset that corresponds to the determined one or more scents.

A system for providing customized content includes a recognition device. A media transmission device is in communication with a recognition device and a media delivery device. The media transmission device is in communication with a processor and a memory storing computer instructions configured to instruct the processor to receive a primary media presentation including primary media content for a point of interest of a venue. The media transmission device generates a secondary media presentation including secondary media content for the user based on identified user preferences for the user. The media transmission device generates a custom media presentation including custom media content for the user based on the identified user preferences. The media transmission device transmits the primary media presentation, the secondary media presentation, or the custom media presentation and presents the primary media content, the secondary media content, or the custom media content to the user.

In a method and system for creating an extensible media player, a multimedia player application is instantiated on a client system. A presentation data file is transmitted to the client system from a server. The presentation data file includes a playlist of timelines, with at least one multimedia file being played or at least one application being executed for each timeline. The presentation data file is parsed to activate an advertising manager module. The activated advertising manager module instantiates an advertising plug-in. The advertising plug-in connects to an advertising network and downloads select advertising policies and dynamically schedules advertisements for the timelines. Upon the occurrence of an event generated by a timeline, the advertising manager module inserts a blocking module to block execution of the timeline. An advertisement is dynamically retrieved and rendered in an advertising display overlaying a multimedia player application display. When the advertisement has concluded, execution of the timeline is resumed.

Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

An announcement distributor distributes, or auctions an opportunity to distribute, an announcement to an announcement recipient such as a consumer, issuer, merchant, or acquirer within a payment processing system. The announcement when there has been a satisfaction of an announcement condition, such as the consumer being determined to be located within a predetermined spatial zone. The content of the announcement may, in turn, facilitate a subsequent cashless transaction for resources of merchants. Implementations describe various permutations of the content of the announcement, the announcement condition, and the announcement recipient.

An advertising network includes a first network server containing real world media of consumers from a live event, a second network server containing sample media, virtual world media, and supporting meta data belonging to vendors, merchants, or service providers, a server interface to the first server distributed to consumer and third party computing appliances and a non-transitory medium resident on the first server containing machine-readable code thereon, the code instructing the first server to (a) process the real world media against sample media to identify virtual objects associated with virtual world media and supporting meta data, (b) upon recognition of a virtual object(s), retrieving associated virtual world media and supporting meta data, (c) integrating the retrieved virtual world media and supporting meta data with the real world media producing an augmented reality overlay layer, and transmitting that to a computing appliance operated by the consumer for display and interaction.

There is provided systems and method for determining a user's event experience through user actions. A user may attend an event at a venue and take various actions with respect to the event. For example, the user may dance and cheer at the event, which may be captured by a biometric reading device on a user device that the user has in their possession. Additionally, the user may share media and generate social networking interactions while at, or after the event. The user may also make purchases at the event or after the event, such as purchasing media content corresponding to the event. Based on the actions taken by the user, an enjoyment level may be determined, which may be used to further determine a quality or how overall enjoyable was the event. Thus, users may be provided with sales of products or future events matching their interests.

Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

Systems and methods are disclosed herein for determining a preference of a user for or against a participant of an event when a media asset relating to the event is being played based on monitoring user reactions to the event. Specifically, the media guidance application may detect a change of at least one of the biometric state (e.g., pulse rate, blood pressure, etc.) and physiological state (e.g., facial expression, gesture, body movement, etc.) with a user. The media guidance application may determine that an event has occurred within the sporting event that triggered the change. The media guidance application may determine that the user favors the first participant over the second participant, if the user reacts positively towards a score for the first participant in the event.

A method of matching geographic information to a requester including matching users subscribed to a service with devices used by the users; receiving and storing geographic information corresponding to locations of the users; receiving content selectively authorized by the users to be shared, and matching the content with the geographic information corresponding to the locations of the users; receiving from a requester a request specific to a location indicated on an electronic map and identifying from the content selectively authorized by the users and based on matched geographic information that matches the location indicated on the electronic map, a subset of the content to provide to the requester in response to the request; and providing, over a communications network, the subset of the content to provide to the requester in response to the request and based on the geographic information that matches the location indicated on the electronic map.