An example method includes receiving an application device identifier from an application device associated with a location tag; receiving blink data from the location tag; calculating, using a processor, location data based on the blink data; in response to an event occurrence indication, generating, using the processor, a camera data request based on the location data and the event occurrence indication; transmitting the camera data request; and receiving camera data from the application device in response to the camera data request.

The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and communications between users of the grouping is facilitated, based at least in part on the particular event or gathering.

A connected guest platform receives information identifying a user's planned visit to an entertainment attraction that is located at a physical location, the user's biographical information, and the user's shopping preferences. Features of the attraction are customized based on the user's information. Goods created at the attraction can be stored with the connected guest platform. Third-parties may purchase items from the user's wish list for pickup at a physical merchant located adjacent to the attraction. The user's experience at the attraction and shopping history are stored to inform future interactions with the connected guest platform.

In some embodiments, a computer implemented method of processing messages may include receiving priority information from at least one sponsor, the priority information to be used in determining a priority of one or more messages received from a plurality user devices, creating a message collection using a plurality of messages received from the plurality of user devices, and prioritizing at least one message in the message collection according to the received priority information.

Provided is a process of selectively providing content to computing devices based on geographic proximity to dynamically detected events drawing crowds, the process including: obtaining, with one or more computers, data indicative of current geolocations of more than 5,000 mobile computing devices based on information reported by an application executing on the mobile computing devices; inferring, with one or more computers, that an event with a crowd is occurring based on the data indicative of the geolocations indicating an amount of people and a proximity of the people; selecting, with one or more computers, content in response to the inference; and sending, with one or more computers, the selected content to one or more user computing devices for presentation based on proximity between the one or more user computing devices and a geographic location of the event with the crowd.

In accordance with embodiments disclosed herein, there are provided methods and systems for implementing a direct-to-air management and audit platform for dynamic advertising content. For example, in accordance with one embodiment, there is a system to implement direct-to-air management and audit platform for dynamic advertising content, wherein the system comprises: an interface to one or more advertisers; an interface to one or more traffic manager systems; an interface to one or more broadcast stations; and auditing means for tracking and reporting compliance of advertising content by the one or more broadcast stations pursuant to specifications for the performance of the advertising content as established by the one or more traffic managers. Other related embodiments are disclosed.

A system, method and server are described for creating customized, in-store customer experiences. In one embodiment, a method is described, comprising receiving proprietary retail data from a first retail establishment over a wide-area network, the proprietary retail data comprising customer purchasing information formatted in a first proprietary format, converting the proprietary retail data into a standard retail data format to produce standardized retail data, receiving an indication from the first retail establishment over the wide-area network that an event relating to the first retail establishment has occurred, and in response to receiving the indication, retrieving standardized retail data relating to the customer from a memory, and providing at least some of the standardized retail data related to the customer to the retail establishment for presentation to the customer.

Systems and related methods of providing promotional offers to consumers are discussed herein. Some embodiments may provide for an apparatus including circuitry configured to provide promotional offers to consumers based on dimensions representing criteria by which promotions may be deemed relevant to a consumer. Some examples of dimensions may include location, time, environment, price, and/or consumer preference. Based on receiving signals from the consumer device, among other sources, indicating associated times, locations, and other characteristics of consumer activity, the apparatus may recognize patterns or trends in consumer behavior, and use such information to predict or influence future consumer behavior.

A method and system for providing geographic location notifications for targeted offers is disclosed. One embodiment of the invention is directed to a method including monitoring for an event to trigger a targeted offer. Upon detection of the event, the offer is generated. The offer is targeted to a consumer and is generated using payment data generated in response to transactions conducted by the consumer with a plurality of different merchants. A geographic location for redeeming the offer is determined. A notification message is generated about the offer. The notification message includes the offer and the geographic location for redeeming the offer. The notification message is sent to a notification device which is operated by the consumer. A graphical depiction of the offer is displayed on a map on the notification device.

A system, method, and computer program product may identify a preferred geographic area for targeted advertising for a given brand to a targeted consumer. A set of locations of residences of actual consumers of physical brand locations may first be determined. The actual distance traveled by the consumer to the physical brand location is calculated based on the determined residence locations. A sphere of influence for the physical location is identified and a set of geographic areas within the sphere of influence is selected as a target area in which to perform targeted advertising for the particular brand.