In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.

Apparatus useful for obtaining and displaying information. In one embodiment, the apparatus includes a wireless network interface, touch screen input and display device, and speech processing apparatus configured to receive user speech input and enable performance of various tasks via a remote entity, such as obtaining desired information relating to a desired entity or organization In one implementation, user touch input on the input and display device is converted to spatial or geographic coordinates, and imagery relating to those coordinates is provided to the user on the same device.

Customized variable content marketing distribution is disclosed. One disclosed example method includes defining a retail zone based on a location of one or more retail stores, identifying a plurality of subjects to be advertised, selecting a subset of consumers within the retail zone based on consumer data, and generating variable content advertising for the subset of consumers based on the consumer data and the plurality of subjects to be advertised. The example method also includes printing a segmented advertisement brochure based on the generated variable content advertising, where the advertisement brochure includes a plurality of segment portions, where a first segment portion of the plurality of segment portions includes a first subject of the plurality of subjects to be advertised and a second segment portion of the plurality of segment portions includes a second subject of the plurality of subjects to be advertised, and where the second subject is distinct from the first subject.

A wireless device is enabled to provide offers. The wireless device receives card data for a financial account card and stores the card data in a memory associated with the wireless device. Responsive to using the card data in a transaction at a first merchant location, the wireless device receives transaction line-item data from a computing system associated with the first merchant location. The wireless device determines merchant information for a second merchant location and determines an offer associated with the second merchant location based on the line-item data and the merchant information for the second merchant. The wireless device presents the offer when the wireless device is near the second merchant location.

The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and communications between users of the grouping is facilitated, based at least in part on the particular event or gathering.

Multiple camera angles of an interactive event are simultaneously transmitted as part of a broadcast. The simultaneous distribution of multiple synchronized streams of audio and/or visual information enables switching between cameras to be made by the audience members without interruption of the presentation of the event. In one embodiment, a performance studio might send out multiple synchronized concurrent streams. For example, a performance studio might transmit four distinct camera angles or streams, each at varying quality levels, such as the illustrated high-bandwidth and low-bandwidth encodings. Selection of the stream may also direct interactive feedback portions generated by the selecting audience member towards the selected object/individual. Alternatively, interactive feedback generated by the audience member may be directed globally to the producers of the event and selectively to the performers and other audience members of the event.

A method and system for providing geographic location notifications for targeted offers is disclosed. One embodiment of the invention is directed to a method including monitoring for an event to trigger a targeted offer. Upon detection of the event, the offer is generated. The offer is targeted to a consumer and is generated using payment data generated in response to transactions conducted by the consumer with a plurality of different merchants. A geographic location for redeeming the offer is determined. A notification message is generated about the offer. The notification message includes the offer and the geographic location for redeeming the offer. The notification message is sent to a notification device which is operated by the consumer. A graphical depiction of the offer is displayed on a map on the notification device.

Events may be identified by storing information in response to activating an event stamp function. As a result of activating the event function, the information collected may immediately be compared to event information in a database. Alternatively, the information collected may later be compared to event information in a database. One or more candidates for the event of interest may be automatically or manually retrieved, and the user may decide whether a candidate event of the one or more candidates correspond to the event of interest.

A computer-implemented method for providing advertisements in an augmented reality environment to a user includes receiving data related to a marker, the marker placed amongst one or more physical objects captured by the video camera. The computer-implemented method also includes retrieving dynamic digital content associated with the marker. Further, the computer-implemented method includes displaying the dynamic digital content amongst the one or more physical objects. Furthermore, the computer-implemented method includes receiving a user interaction with the dynamic digital content. Moreover, the computer-implemented method includes performing an action based on the user interaction.

In certain aspects, the disclosed implementations include methods and systems for dynamically generating and providing transaction affinity recommendation data. In certain implementations, the transaction affinity recommendation data may include information that identifies a target merchant and associated merchant promotion data that may be generated based on a dynamic analysis of transaction data corresponding to an account record. The disclosed implementations may determine temporal relationships between pairs of sequential transactions corresponding to the account record, and based on such relationships, may identify pairs of transactions involving separate merchants. The disclosed implementations may determine affinity relationships associated with one or more pairs of the temporally related transactions and a target merchant, and based on such relationships, generate and provide the transaction affinity recommendation data.