Embodiments are provided that improve persona tracking and use to improve the accuracy of determinations and actions that rely on such persona(s). Some example embodiments track user information associated with a profile. Example embodiments further generate personas associated with the profile based on the user information. Example embodiments further receive time data and/or location data from a user device. Example embodiments further determine a selected persona based on the time data and/or the location data. Example embodiments further determine a preference dimension value based on the selected persona. Example embodiments further identify promotion data representing a plurality of promotions. Example embodiments further, for each promotion, generate a first dimension score corresponding to the preference dimension value based on the selected persona. Example embodiments further determine a ranking for the promotions based on the first dimension score for each promotion.

An electronic device for displaying targeted messages on a surface of a vehicle is presented. The device includes a transceiver, one or more memories and processors, and an electronic display disposed on the surface. The electronic display displays a targeted message for a set of individuals associated with an environment of the vehicle. The one or more processors may detect environmental data associated with the environment of the vehicle, and generate demographic data from the environmental data. The generated demographic data may be indicative of at least one individual of the set of individuals. Further, the one or more processors may transmit the demographic data to an external processing server, which determines the targeted message from the demographic data. Finally, the one or more processors may receive the targeted message from the external processing server, and display the targeted message on the electronic display.

Systems and methods are disclosed herein for determining a preference of a user for or against a participant of an event when a media asset relating to the event is being played based on monitoring user reactions to the event. Specifically, the media guidance application may detect a change of at least one of the biometric state (e.g., pulse rate, blood pressure, etc.) and physiological state (e.g., facial expression, gesture, body movement, etc.) with a user. The media guidance application may determine that an event has occurred within the sporting event that triggered the change. The media guidance application may determine that the user favors the first participant over the second participant, if the user reacts positively towards a score for the first participant in the event.

Aspects discussed herein may relate to methods and techniques for automatically generating a test drive schedule for a user based on known inventory, user preferences, demographic information, employee availability, and other factors, as well as detecting conflicts and rescheduling test drives in response to those conflicts. This may allow for easier access to test drives for the consumer, which may promote more test drives and higher resultant sales, as well as allowing for rescheduling in advance of conflicts, which may reduce lost consumers due to test drives that were conflicted.

A publishing user identifies a product offered by the user to an online system by providing multiple images of various products viewed at different angles to the online system. The online system applies an identification model to content items obtained from other users to identify one or more of the products in various content items. Based on a product selected by a viewing user, the online system applies the identification model to various content items to identify content items including the selected product and to identify other products included in content items including the selected product. The online system provides information identifying the other products included in content items along with the selected product to the viewing user. The online system may rank other products included in content items along with the selected product and identify other products to the viewing user based on the ranking.

The user wearable devices are configured to allow attendees of events to exchange their information upon a simultaneous input into their respective device. The simultaneous inputs initiate a verification that the two users are registered for and present at the same event before initiating a pairing through single direction short range antennas. The simultaneous inputs can also verify whether the two users are facing one another and an appropriate distance apart to coordinate the simultaneous input.

An advertising method according to one or more embodiments may include: collecting, during an event, position information over time on a player who participates in the event; reproducing and displaying the event on the website by combining information (including the collected position information) on the player with a virtual reality (or real space) using an avatar of the player; displaying, when a visitor of the website selects a player, information on the selected player at the time of the event; and providing the visitor of the website with advertisements set in advance in the step of reproducing and displaying the event.

In certain aspects, the disclosed implementations include methods and systems for providing transaction affinity merchant recommendation information performed by transaction affinity platform computing components that execute software stored in a memory. In certain aspects, the disclosed implementations may determine transaction affinity relationship data for transactions associated with a set of account records. Each account record in the set of account records may be associated with a set of users. The disclosed implementations may also determine transaction affinity relationship profiles based on transaction affinity profile parameters that are associated with the transaction affinity relationship data and first transaction data. Further, the disclosed implementations may determine one or more transaction affinity patterns based on the transaction affinity relationship data and the transaction affinity relationship profiles. In certain aspects, the disclosed implementations may further determine transaction affinity merchant recommendation information based on the one or more transaction affinity patterns.

Provided is a computer-implemented method for event-based communication and messaging that includes determining general event data associated with an event, determining user data associated with a user based on determining the event data associated with the event, determining pre-event data associated with the event, current event data associated with the event, or post-event data associated with the event based on the general event data associated with the event and the user data associated with the user, determining a current user location of the at least one user, generating at least one message based on the current user location, the at least one message including at least one of the following: pre-event data; current event data; post-event data; or any combination thereof; and communicating the at least one message to a user device of the user. A system and computer program product are also disclosed.

A system and method for dynamically tracking and capturing content and displaying the content on public or semi-public non-personal digital displays. In exemplary embodiments, the content may include an urgent notification that is displayed within a slot of looped content with the manner in which the urgent notification is displayed depending on the level of urgency and attributes of the non-personal digital displays.