Disclosed aspects relate to availability-based video presentation management using a social networking environment. A user request for a provision of a set of contents is received from a user of the social networking environment. A video request to present at least one video of a set of videos to the user in advance of the provision of the set of contents is detected. A set of user profile data in the social networking environment is analyzed with respect to a busyness factor for the user. Based on the set of user profile data with respect to the busyness factor, a selected video of the set of videos is determined. In response to determining the selected video of the set of videos, the selected video of the set of videos is presented to the user in advance of the provision of the set of contents.

The present disclosure involves systems and methods of communicating between devices in a shopping session. In one aspect, a method includes receiving a session identifier associated with a shopping session of a user, the session identifier being generated based on a hash created from a shopping location and at least one other value associated with the shopping session. The method further includes notifying an electronic shopping system associated with the shopping location about a selected product from the shopping session based on the session identifier. The receiving and the notifying are each performed by a computing system.

Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.

A wireless device is enabled to provide offers. The wireless device receives card data for a financial account card and stores the card data in a memory associated with the wireless device. Responsive to using the card data in a transaction at a first merchant location, the wireless device receives transaction line-item data from a computing system associated with the first merchant location. The wireless device determines merchant information for a second merchant location and determines an offer associated with the second merchant location based on the line-item data and the merchant information for the second merchant. The wireless device presents the offer when the wireless device is near the second merchant location.

Methods and systems for automatically providing dynamic content for facilitating a transaction are described herein. An online marketplace is accessed by a client device over a network. A user identifier associated with the client device is passed to a payment service provider via a merchant system associated with the online market place. Dynamic content is generated by the payment service provider in response to the user identifier and subsequently served to the client device over the network.

A system including one or more processors and one or more non-transitory computer readable media storing computing instructions that, when executed on the one or more processors, perform: receiving a taxonomy identifier corresponding to a taxonomy for a product; determining taxonomy embeddings based on the taxonomy identifier, the taxonomy embeddings representing at least a first level of the taxonomy and a second level of the taxonomy; modifying taxonomies based on a threshold to reduce a number of the taxonomy embeddings in subsequent processing; and mapping the taxonomies, as modified, to publisher placements to display the product within the taxonomies on a graphical user interface (GUI).

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as bounceback since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as slip-ad since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

A system can associate interests and responsibilities that correspond to a user account with a tag, based on search data originated by the user account. The system can determine content to send to the user account based on the tag. The system can determine that an offering is first offered after sending the content to the user account. The system can determine that the user account has purchased the offering. The system can determine that a portion of a commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag. The system can store an indication that the portion of the commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag.

An illustrative embodiment of a co-purchasing system & method may be configured to integrate into a retailer's existing e-commerce system such that the co-purchasing system & method may be provided as a checkout option on the retailer's website, which may include other checkout options in addition to the co-purchasing system & method. An Organizer of a co-purchasing campaign may invite others to participate in the co-purchasing campaign using a dynamic link, which link may be configured with a specific expiration time/date.

A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.