An advertising effect prediction device includes: a construction unit that converts layout information of delivered manuscript into a graph structure through collation with a flow line of a user using a scheme related to a GNN, and performs machine learning using a feature quality of each node in the graph structure and delivery user attribute information as explanatory variables and a flag indicating presence or absence of a click of each delivery user based on delivery result as an objective variable to construct a prediction model for predicting click through rate of an individual user; and a prediction unit that converts the layout information into a graph structure using the same scheme based on target user attribute information and the delivered manuscript and inputs the feature quantity and the target user attribute information to a prediction model, to obtain click through rate prediction value of the individual user.

Techniques for providing friction-free transactions using geolocation and user identifiers are described herein. These techniques may ascertain a user's location based on a location of a mobile device. A transaction between the user and a merchant may be completed with zero or minimal input from the user based on the geolocation of the mobile device and the user identifiers. In some implementations, a transaction initiated earlier is completed when the mobile device arrives at the merchant. Additionally, a parent-child or similar relationship may be established between multiple devices. Security on the mobile device based may be provided by biometric identification and calculation of variance from regular movement patterns. Advertisements may be sent to the mobile device based on bids from merchants near to the mobile device. Promotions may be sent to the mobile device when more than a threshold number of mobile devices are located at the same merchant.

Techniques and arrangements for performing data analysis in order to generate connections between merchants. For instance, a payment service may determine, based at least in part on transaction information, that a first customer conducted a first transaction at a first merchant followed a subsequent transaction at a second merchant. The payment service may further determine that a second customer conducted a second transaction at the first merchant followed by a subsequent transaction at a third merchant, Based on transaction information associated with the first transaction and the second transaction, the payment service may create a buyer profile including the first customer and second customer. Upon the payment service receiving a request to process a third transaction between the first merchant and the second customer, the payment service can generate a recommendation that the second customer conduct a subsequent transaction to the third transaction at the second merchant rather than the third merchant. The payment service can then send a electronic communication that includes the recommendation to the first merchant or the second customer.

A digital image segment of a human body part is captured and matched against a reference image segment. If the match score meets a threshold, the digital image segment is stored and the human body part is recognized as a target object. An information address corresponding to the object is then used to access information and initiate communication pertinent to the object. If the match score does not meet a threshold, a second image containing a representation of the human body part is obtained.

Embodiments of the disclosure relate to systems and methods for managing accounts associated with a proxy. In one embodiment, a method can include receiving a merchant ID associated with a merchant from either a user interface or a point of sale device associated with the merchant. The method can include receiving proxy information associated with a proxy from either the user interface or the point of sale device associated with the merchant. Further, the method can include determining a payment account associated with both the merchant and the proxy, based at least in part on the merchant ID or the proxy information, the payment account having a balance and selected from an account database. The method can include transmitting payment information associated with the payment account to either the user interface or the point of sale device, based at least in part on the merchant ID or the proxy information.

Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.

Methods and systems for presenting online content elements based on information known to a service provider. One of the methods is a method for presenting online content at a communication apparatus, the communication apparatus being assigned an identifier. The method comprises: obtaining information that pertains to a profile associated with the identifier and provided by a service provider involved in assigning the identifier to the communication apparatus; determining an online content element to be presented at the communication apparatus based on the information; and causing the communication apparatus to present the online content element. Another one of the methods is a method for facilitating determination of online content to be presented at a communication apparatus. Servers for implementing the methods are also provided.

In one embodiment, a method includes receiving a content posting from a device associated with a first user, the content posting including data representative of a content instance and a geographic location associated with the content instance; determining that a second user is associated with the geographic location associated with the content instance, wherein the determination is based on a first client device associated with the second user being or having been within a predefined proximity of the geographic location associated with the content instance; and authorizing, based on the second user being associated with the geographic location associated with the content instance, a second client device associated with the second user to submit an annotation to the content instance.

A network of collection, charging and distribution machines collect, charge and distribute portable electrical energy storage devices (e.g., batteries, supercapacitors or ultracapacitors). To avoid theft and tampering of the portable electrical energy storage devices, by default, each portable electrical energy storage device is locked in and operably connected to the vehicle to which it provides power unless the vehicle comes within the vicinity of a collection, charging and distribution machine or other authorized external device such as that in a service center. Once within the vicinity of a collection, charging and distribution machine or other authorized external device a locking mechanism in the vehicle or within the portable electrical energy storage device unlocks and allows the portable electrical energy storage device to be exchanged or serviced.

This disclosure generally covers systems and methods that identify objects within an augmented reality (AR) scene (received from a user) to gather information concerning the user's physical environment or physical features and to recommend products. In particular, the disclosed systems and methods detect characteristics of multiple objects shown within an AR scene received from a user and, based on the detected characteristics, select products to recommend to the user. When analyzing characteristics, in some embodiments, the disclosed systems and methods determine visual characteristics associated with the real object or virtual object, such as color or location of an object. The disclosed systems and methods, in some embodiments, then select an endorsed product to recommend for use with the real objectbased on the determined visual characteristicsand create a product recommendation that recommends the endorsed product.