A system receives a data chunk including account transaction metadata. The account transaction metadata is anonymized. Supplemental metadata is obtained based on the anonymized account transaction metadata, and the data chunk is annotated using the supplemental metadata. The annotated data chunk is filtered, the filtering removing information capable of identifying an account associated with the account transaction metadata. The filtered annotated data chunk is provided for analysis by a remote third-party system. A set of digital content items provided by the remote third-party system is received, the set of digital content items provided based on analysis of the filtered annotated data chunk. Context-specific digital content is assembled based on the received digital content and is provided for presentation by a remote client device. An operator of the remote client device may select digital content that is deemed relevant. The selection may be reported back to the originating system.

An online system receives, from an entity, a content item to be presented to online system users, in which the content item includes a landing page to a third-party website. The system accesses the landing page, identifies a set of items included in it, and determines whether the landing page is configured for performing one or more types of conversions associated with each item. The system matches one or more of the items with one or more target objects based on the determination and associates the matched target object(s) with the content item. The system receives information describing one or more impression events associated with presenting the content item to a user and information describing a conversion associated with a target object associated with the content item performed by the user, applies an attribution model to determine a contribution of the impression event(s) to the conversion, and reports the contribution.

A computer system communicates with sponsors, mobile wireless devices, and wireless service providers to provide the sponsors with access to wireless device users for accepting offers to interact with sponsor content. The system is configured with programmed instructions that when executed by a processor downloads an application program to the mobile wireless devices, the application program being configured to receive incentive offers identifying conditions for receiving credits from one or more of the sponsors, and receive messages from sponsors that transfer money to an account associated with an operator of the computer system so that the sponsors have access to and contact with the wireless devices. The messages that transfer money to the account associated with the operator of the computer system are generated after the application program has been used to accept and perform the conditions identified by at least one incentive offer received by the application program.

Example methods, apparatuses, and systems are presented that allows a user to make a secure purchase online, directly through accessing an online advertisement and without being redirected to multiple, cumbersome webpages to process different pieces of information to complete the transaction, while still leveraging existing e-commerce entities, such as existing payment platforms and existing ad/content networks. The present system includes a commerce ads engine (CA engine) that interfaces with the user through an app associated with the CA engine, a tokenization platform for authentication of the user, and a merchant providing relevant offer and check out information about a product being advertised in an online ad. The present system integrates new information embedded into online advertisements that interfaces with the CA engine and allows for the user to reliably provide authentication while purchasing the desired product, and without accessing or being redirected to multiple websites as is conventionally done.

Methods and systems are presented for enhancing a merchant product webpage by providing additional content associated with a product being displayed on the merchant product webpage. A product catalog stores product records corresponding to data associated with different products. As a webpage is accessed by a user device, data is extracted from the merchant product webpage. The extracted data is used to identify one or more product records in the product catalog that are potential matches to the webpage. When multiple product records are identified, a remote server is used to access and interact with the webpage separate from the user device. Additional data is extracted from the webpage based on interactions by the remote server with the webpage. The additional data is used to determine a single product record for the webpage. The webpage is modified based on the single product record.

The invention provides an online bargaining system, which includes an online bargaining platform for allowing a client to send a bargaining service request on goods for sale in a near-end physical store to a cloud server, such that the cloud server may interact with the client through the online bargaining platform to process the bargaining service request. The invention further provides an online goods promotion system for allowing the client to interact with the cloud server through an online goods promotion platform and take part in goods promotions in the near-end physical store. The invention allows consumers when shopping in a physical store to have online interactions of real-time price bargaining and promotions on goods for sale with a business owning the physical store, making the physical store become a competitive advantage for both the business and consumers. The invention may further combine reality games with goods promotions and thus bring more fun when the consumers interact with the store.

Disclosed is a payment transaction system (106) and method that integrates a payment transaction made by a payer (102) with a payer targeted marketing promotions. The payment transaction system includes the payer (102), a payment integration server (110), a payer device (104), one or more payee devices (108A-N), a market promotions server (116), one or more payees (112A-N). When the payer (102) purchase a product or a service from the one or more payees (112A-N) at a location, using the payment integration server (110), the one or more payer targeted market promotions relevant to the payment transaction are applied either manually or automatically to the payment transaction. The payment transaction system (106) combines a payment process and a marketing process in a seamless manner.

A method and system are provided for facilitating access to electronic data. The method is executed by a processor of a computing device. The computing device includes the processor coupled to a memory, a communications module, an input device, and a display. The method includes receiving an input from the input device representing a request by a request initiator to access funds from a first source for use in a transaction, requesting and receiving, via the communications module, financial health data associated with the request initiator, determining a financial product comprising funds from a second source available to the request initiator based on the financial health data, and displaying an offer of the financial product on the display for the request initiator.

A system comprises an interface for enabling a user having a web property to input advertisement information including a web property advertisement, criteria indicating when presentation of the advertisement is desired by the user, a bid for the presentation of the advertisement when the criteria are met, and subsequent modifications to the advertisement information; geographically distributed servers, a plurality of the geographically distributed servers for storing the advertisement information, at least one of the geographically distributed servers for receiving a request for advertisement content from an advertising channel, at least one of the geographically distributed servers for determining whether the request meets the criteria, and at least one of the geographically distributed servers for forwarding the advertisement to the advertising channel in response to the request when the criteria have been met; and a distribution component for propagating the advertisement information to the geographically distributed servers according to an arrangement.

Systems and methods can include one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of storing a plurality of user segments for users of an ecommerce website, recording an online browsing trail of a user during an online browsing session on the ecommerce website, the online browsing trail comprising a sequence of one or more actions by the user of the ecommerce website during the online browsing session, and predicting, in real-time, a first user segment for the user from the plurality of user segments during the online browsing session based on the sequence of the one or more actions of the user in the online browsing trail during the online browsing session as recorded by the one or more non-transitory storage modules.