A computing device receives a request for a digital video advertisement from a user device and determines a digital video advertisement based upon the request. The computing device determines one or more attributes associated with the advertisement, and identifies one or more candidate music tracks based upon the one or more attributes associated with the advertisement. For each candidate music track, the computing device determines a probability of a user interaction with the advertisement, the probability based upon the one or more attributes associated with the digital video advertisement and the candidate music track. The computing device selects one of the candidate music tracks based upon the determined probability for each of the candidate music tracks. The computing device associates the selected music track with the advertisement and transmits the advertisement and the selected music track to the user device for playback.

The present disclosure is directed toward systems and methods for identifying offers in networking system post. For example, systems and methods described herein identify one or more offer indicators in a networking system post and calculate a confidence score representing a level of confidence that the unstructured networking system post includes a merchant offer. In response to calculating a confidence score above a threshold value, systems and methods described herein prompt the composer of the unstructured post to convert the post into a structured offer. Upon converting the unstructured post into a structured offer, systems and methods described herein intelligently distribute the structured offer for use by networking system users.

An information management technique for analyzing users based on the users' purchase histories to assist extraction of delivery targets is provided. The present information management apparatus includes: history recording means (138) for recording history information; collection means (131) for collecting the history information from a shop terminal (20) or a user terminal (30) and storing the history information in the history recording means; analysis means (132) for, in response to a request from the shop terminal, extracting history information for the shop corresponding to the shop terminal from the history recording means, dividing users who visited the shop into a plurality of groups and displaying the plurality of groups on the shop terminal; and delivery means (133) for, in response to selection of one group by the shop terminal, delivering predetermined data to a user belonging to the selected group.

A computer method and system for intercepting email messages, scanning the email messages for key words, determining whether the key words match or relate to key words determined to relate to advertising content, and enhancing the email message by routing the emails to recipients in a manner so that highly relevant, highly targeted advertising tag lines or other content are displayed together with the emails when the emails are accessed and viewed by email recipients.

According to one aspect of the invention, there is provided a method for providing a prediction on a reservation, comprising the steps of: predicting a likelihood of occurrence of a no-show in which a user fails to attend a reservation event included in the user's schedule, with reference to information on the reservation event and context information on the user; and dynamically determining notification information to be provided to a device of the user or a device of a counterpart associated with the reservation, on the basis of the likelihood of occurrence of the no-show.

A segment from the plurality of segments is selected such that a vectorized product characterizations of the media presentation including the segment have a predetermined alignment with the preferred values of the customer audience. The selected segment is transmitted to a media player device of the customer audience. The media player device subsequently receives the segment and renders a customized media presentation to the customer that includes the selected segment in place of the original portion. The alignment maximizes customer acceptance or purchases of the customized media presentation.

A content item maintained by an online system has a creative presenting content including a product from an application associated with a third party system. When the online system identifies an opportunity to present the content item to the user, the online system selects a product associated with the third party system based on content from one or more third party systems accessed by the user. The online system includes the content item with the creative including content from the application including the selected product in one or more selection processes. If the content item with the creative including content from the application including the selected product is presented to the user and the online system receives an indication the application was installed on a client device, the online system provides instructions to the client device to present content associated with the selected product.

An e-commerce method involves on-line viewing of a first article through a linking node for virtual merging on another structure. A particular application of the invention is directed to on-line apparel shopping involving a color matching scheme using color codes provided with images to be merged. For example, on-line viewing of one article, such as clothing, on another structure, includes creating an item from image-data corresponding to a colored article selected by an on-line viewer from an on-line viewer site with an image of a colored structure selected by the on-line viewer, and indicating whether the colored article and the colored structure satisfy a color-matching criterion.

A method involves on-line viewing of a first article through a linking node for virtual merging on another structure. A particular application of the invention is directed to on-line apparel shopping involving a matching scheme using codes provided with images to be merged. For example, on-line viewing of one article, such as clothing, on another structure, includes creating an item from image-data corresponding to an article selected by an on-line viewer from an on-line viewer site with an image of a structure selected by the on-line viewer, and indicating whether the article and the structure satisfy a category-matching criterion. In certain embodiments, the articles are represented by (search) parameters that permit organizational advantages.

A method and system for recommending advertisement placements based on scoring is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request for placing an online advertisement campaign. For each of a plurality of advertisement placements, a performance score is determined based on an estimated feedback parameter. The estimated feedback parameter is calculated from observed performance of the online advertisement campaign and similarity measures of other online advertisement campaigns. A first advertisement placement having a higher performance score is given more weight than a second advertisement placement having a lower performance score. A set of advertisement placements having their performance scores equal to or greater than the target rating is selected from the plurality of advertisement placements and provided for advertisement placements.