G06Q30/0254

Method of Providing a Complex Content Including an Advertisement Content and a Portable Storage Medium Therefor
20180041786 · 2018-02-08 ·

This invention relates to a method for providing a complex content including an advertisement content and a portable storage medium therefor. The method of providing a complex content including an advertisement content comprises: transmitting a decoding request signal to a server providing a decoding information for playing a multimedia content stored in the portable storage medium according to connecting the portable storage medium, receiving the decoding information for playing from the server, manipulating the multimedia content and the advertisement content corresponding to the multimedia content, and playing a complex content generated by manipulating the multimedia content and the advertisement content.

ONLINE TRANSACTION VALIDATION USING A LOCATION OBJECT
20180032569 · 2018-02-01 ·

A method that comprises obtaining from end user equipment a location object caused to be stored on the end user equipment by a service provider; and validating an online transaction attempted using the end user equipment, based at least in part on the location object so obtained. The method may further comprise obtaining transaction object information provided via the end user equipment; and obtaining information to assist in validating online transactions attempted using the transaction object information. The validating of the online transaction may comprise comparing a location specified by the location object to the information to assist in validating online transactions attempted using the transaction object information and taking a validation action based on a result of the comparing.

POPULAR PRODUCT ANALYSIS SYSTEM
20180033029 · 2018-02-01 ·

The present invention discloses an analysis system for analyzing the popularity of a target product. The popular product analysis system comprises an analysis server, a Bluetooth tracking device, a wireless base station, and a mobile device. The Bluetooth tracking device is configured on the target product. When the product was moved by non-specific consumers, the Bluetooth tracking device is for generating a product movement Bluetooth signal. The analysis server is for receiving the product movement Bluetooth signal through a wireless base station or a mobile device. According to the product movement Bluetooth signal, the analysis server can determine the popularity of the target product and the consumer information for providing a better location for storing target products and shopping suggestions for consumers.

ENHANCED ADVERTISEMENT TARGETING

Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system (EATS), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.

Data-Driven Product Grouping
20180032916 · 2018-02-01 ·

Data for a plurality of entities that can be offered a plurality of products can be obtained. The data can include categorical data and numeric data. Based on business constraints, some of all of the data can be selected. The selected data can be converted to another set of numeric data, wherein the categorical values are converted to numeric values. Dimensions of the converted data can be reduced to generate another set of data. Based on this another set of data, clusters of entities can be formed. The products can be grouped by assigning a unique product identifier of each product to a corresponding cluster. This grouping of products can be used by a predictive model to predict a likelihood of an entity to purchase a particular product in a future time period. Related methods, apparatus, systems, techniques and articles are also described.

Systems and methods for tailoring marketing

The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like.

Privacy sensitive persona management tools
09875490 · 2018-01-23 · ·

The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.

Spinal cord stimulator system

A wireless charger system for inductively charging a rechargeable battery of an implantable pulse generator (IPG) implanted in a human body is provided. A charging coil in the charger is wirelessly coupled to a receiving coil of the IPG to charge the rechargeable battery. An end-of-charge (EOC) circuit continuously monitors the reflected impedance from a reflected impedance sensor and determines the end of charge when a predetermined pattern of the reflected impedance corresponding to an EOC signal from the IPG is received. Advantageously, receiving the EOC signal through the charging coil eliminates the need to provide a separate communication circuit in the IPG that communicates with the charger.

Method and Device and System for Processing Promotion Information

A method and device for processing promotion information and a system are provided. The method includes that: agreement information and exposure requirements of all promotion information within a preset period are acquired (101); directional delivered targets are determined according to the agreement information and the exposure requirements, and the directional delivered targets are split into multiple non-intersected delivered target sets (102); the promotion information is delivered to users corresponding to the corresponding delivered target sets according to the exposure requirements (103); statistics about social propagation amounts of to the delivered promotion information is made in real time in a delivery process (104); and exposure parameters are corrected according to the social propagation amounts (105), so that delivery of the promotion information is regulated in real time. By the method, the effectiveness and accuracy of delivering the promotion information may be improved.

TIME-DEPENDENT DEMOGRAPHICS FOR DIGITAL BILLBOARDS

In examples provided herein, a method comprises calling a demographics package to analyze data associated with electronic toll tags used on a toll road along which a digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the toll road. The method also includes calling an advertisement selection package to identify an advertisement to be displayed on the digital billboard, where the advertisement to be displayed is based on the time-dependent demographics of the toll road. Further, the method comprises transmitting the advertisement to be displayed to the digital billboard.