A method including receiving, at a first computing system from a second computing system, a first key and encrypted online interaction data, receiving, at the first computing system from a third computing system, a second key and encrypted offline action data encoding data indicating one or more offline actions, receiving, at the first computing system from the third computing system, executable code comprising a third key, and executing, by the first computing system, the executable code. The executable code causing the first computing system to decrypt the encrypted online interaction data and the encrypted offline action data using the first key, the second key, and the third key, correlate one or more of the offline actions in the offline action data to one or more online interactions in the online interaction data, and generate aggregate data indicating a number of offline actions correlated to the online interactions.

A facility for presenting advertising messages on behalf of multiple advertisers is described. The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.

There is disclosed a method and system for selecting one or more targeted messages to be included within a web resource. The method comprises: receiving a first request for a targeted message, the request including a target context parameter and a target floor price; executing an MLA configured to generate a first confidence parameter vis-a-vis a first server and a second confidence parameter vis-a-vis a second server; transmitting a second request to a selected one of the first server and the second server based on the first confidence parameter and the second confidence parameter; receiving the targeted message from the selected on of the first server and the second server; transmitting the targeted message to the a web server for inclusion within the web resource.

In a computer apparatus, at least processor is arranged to determine values for two or more candidate advertisements. Based on the determined values, one of the candidate advertisements is selected. The selected advertisement is displayed on a user interface.

Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and could also be applied to measuring spikes from email, radio, and other forms of advertising where an episodic ad event is broadcast to multiple parties, and where responses occur in a batch after the broadcast.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting physical location usage for a plurality of particular locations. Methods can include obtaining a three-dimensional (3D) representation of the given geographic area, wherein the 3D representation depicts a view of the given geographic area from a specified viewing perspective. For the given geographic area, traffic data is obtained indicating different traffic volumes during different time periods and one or more traffic characteristics. The 3D representation is segmented into a plurality of particular locations. For each particular location among the plurality of particular locations and based on the traffic data, a viewability score is determined that indicates an aggregate amount of time that the particular location is viewable by traffic passing the different locations. Physical location usage is then adjusted based on the viewability scores for the plurality of particular locations.

A controller of an information processing apparatus including a controller configured to detect information to indicate a start of use of digital content by a user; acquire information to indicate a period of use of the digital content; and determine a necessity of providing food and beverages to the user based on the information to indicate a period of use.

Embodiments include apparatuses, methods, and systems for segmenting a target region for a target user based on payment transactions within a payment processing system. The embodiments include identifying a target user from users based on payment transaction data, and determining target regions for the target user based on the payment transaction data of the target user and users. The target user may have a propensity for initiating transaction activity in the target regions within a predetermined time period. The embodiments include generating propensity scores for the target regions based on the payment transaction data, identifying a target region for the target user based on the propensity scores, and transmitting merchant offers to the target user based on the identified target region. The propensity scores may be ranked into a list of target region rankings, where the target region is a maximum score in the list of target region rankings.

A method and system for managing digital media campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to users. A media advertising campaign manager receives various criteria for the inclusion of advertisements in a particular entity's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the entity's criteria. In various embodiments, the method system may consider the entity's preferences, seller criteria, and campaign requests for other entities.

A computer system may be configured to analyze a set of data and detect divergent trends of one or more subsets of the set of data. The set of data may include reactions of a plurality of customers in response to an action of an organization. For example, the action may relate to goods or services offered by the organization, and the reactions may include responses of the customers to the goods or services. The customer reactions may include divergent trends that indicate a source of risk to the organization. Once detected, the computer system may send an alert to the organization related to the divergent trends, such that the organization may address a source of risk as indicated by the divergent trends. In some examples, the computer system may further offer or autonomously execute a mitigating action to address the source of risk.