Examples disclosed herein relate to performing an action based on an advertisement indicator is present in a network packet. In one example, a network packet identified by a network infrastructure device as matching criteria associated with a pre-identified request is received. A parameter within the network packet is identified. A rule is used to determine whether the parameter indicates that an advertisement indicator is present in a flow associated with the network packet. An action is performed based on whether the advertisement indicator is present in the network packet.

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. Generally, the system enables distribution and sharing of smart brand assets across websites. The system performs the steps of presenting a web page containing code representing a smart brand asset that has a unique identifier, receiving a request for the smart brand asset from a search engine crawler which is indexing web pages of the web server, redirecting the request to a brand asset proxy server based on the unique identifier and satisfying the request by providing content of the smart brand asset. The unique identifier can include information of the location, user attributes, or the content of the smart brand asset. As a result, it is determined that the request is sufficiently satisfied to be indexed by the search engine.

A digital brand asset system performs the steps of providing payloads for a smart brand asset to a plurality of web servers which include codes representing the smart brand asset, receiving feedbacks on how the smart brand asset is presented on the website servers, collecting web journey data of the website visitors' who have interacted with the smart brand asset, generating a report detailing how effective the smart brand asset has been on the website servers, and presenting the report on a dashboard. Generally, by monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers. The raw data used to generate the report can be used to autonomically and dynamically change the content based upon the interpretation of the feedbacks.

Example prediction methods and apparatus are described. One example includes sending a first model parameter and a second model parameter by a server to a plurality of terminals. The first model parameter and the second model parameter are adapted to a prediction model of the terminal. The server receives a first prediction loss sent by at least one of the plurality of terminals. A first prediction loss sent by each of the at least one terminal is calculated by the terminal based on the prediction model that uses the first model parameter and the second model parameter. The server updates the first model parameter based on the first prediction loss sent by the at least one terminal to obtain an updated first model parameter. The server updates the second model parameter based on the first prediction loss sent by the at least one terminal to obtain an updated second model parameter.

The present invention is to provide a camera retrieval server, a camera retrieval method, and a program for the camera retrieval server, which enables a network camera with high advertising effectiveness to be recognized and retrieved when a company's advertisement is published. The present invention provides a camera retrieval server associates and stores an identifier identifying a network camera, a link destination display request rate showing a display request rate when the display request is made for a link destination related to a banner advertisement replayed together with a moving image output from the network camera, and a keyword showing the type of the banner advertisement, and accepts an input of a predefined keyword from an advertiser's terminal, compare the entered keyword with keywords stored in the server, and extract an identifier of the network camera with a high display request rate for the link destination.

An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The featured category may allow enterprises to push specific content onto its consumers. The community category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The play/engage category may allow enterprises to offer compelling value and engaging utility to its customers. The media category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The shop category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts.

A global computer network system includes a method and apparatus for writer compensation, a method and apparatus for reader rating and a method and apparatus for enabling readers to tip an author. The system further provides content organization according to user relationship and website community. Another feature effects content browsing by relationship of users in the system. The system provides determination of content scarcity and advertisement (ad inventory) scarcity. The system also includes user-specified comments or reader indications on system contents such as authored works and bookmarks.

Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement.

Systems, methods and computer program products for determining a list of products in response to a client request received from a client device during a request/response session. Occurrence frequency and auxiliary product value information for each auxiliary product set in a list of auxiliary product sets are determined from a tree data structure in response to a client request. A list of candidate auxiliary products for each main product is determined using the occurrence frequency and a service value determined for each auxiliary product set in the list of auxiliary product sets.

Systems and methods for executing an incoming transaction in response to a transaction location parameter associated with a plurality of tax treatment values are disclosed. An example system may include a smart wrapper to interpret a transaction request from a user, including a transaction amount value and a cryptocurrency type or a transaction location. The transaction location may be a geographic location, or a transaction jurisdiction. A transaction locator circuit may determine a transaction location parameter in response to the transaction request and, a plurality of tax treatment values corresponding to a plurality of transaction locations and select an available one of the plurality of transaction locations having a favorable tax treatment value. The smart wrapper may also direct an execution of the incoming transaction in response to the transaction location parameter.