A system serves web pages and/or software application pages with digital ads to client devices by determining viewability scores for individual ad insertion spaces on the pages. The system determines viewability scores for each field based on the time at which at least a threshold percentage or ratio of the field's pixels where viewable and not off-screen or obscured by another open window. The system then selects digital ads to serve to each field based on the field's viewability score.

A marketing kit generation system and processes for generating a marketing kit and generating a book marketing kit are disclosed. The system and processes for marketing kit generation enhance a person's ability to independently market and sell a product or service, without having extensive knowledge about marketing or time to engage in marketing. The system and processes provide enhanced marketing ideas, suggestions, and strategies, and executes them on behalf of and at the direction of the person. The system and processes provide contacts, crafts communications, uploads marketing material automatically for sending of emails to contacts, and sends emails to contacts when direction by the person.

A system, method, and non-transitory computer-readable medium are provided which track mobility of a user via a vehicle and/or a portable electronic device to automatically and proactively provide enhanced service information to the user based on changes in behavior of the user. According to the method, data indicating a behavior pattern of the user is received from a memory, the mobility of the user is continuously tracked, and a determination is made of whether a change occurs in the behavior pattern of the user based on the mobility of the user. When it is determined that a change has occurred, a determination is made of the type of change in the behavior pattern, and based on the type of change, the service information is outputted to the user and/or a third party such as a financial service provider and the behavior pattern is periodically adapted according to the user's feedback.

A method for enabling a user to view information filtered to align with the user's life state includes enabling the user to register and become a member of an information delivery system. The user provides the information about the user's life state. This information may include at least demographic information, ethnic information, social information and psychological information. The user may grant partners permission to access the information about the user's life. The granting of the permissions is performed and controlled by the user and may be limited to some information about the user's life. The partners are also members of the information delivery system. The partners are evaluated using a set of criteria before they become members of the information delivery system. The partners may use the information about the user's life to filter its information according to the information about the user's life. The method also enables the partner to participate in a marketplace to procure the information about the user's life, to rate the user according to the user's behavior, and to enable search engines to filter search results according to the information about the user's life.

A first set of electronic information is logged to a remotely located data store, including a user identifier, primary content, secondary content, and user interaction with the primary content and the secondary content. A second set of electronic information is received from a data source other than the user device, the second set of electronic information being related to the same user identifier as the user identifier of the first set of electronic information. Behavioral data is created for the user identifier based on at least the logged first set of electronic information and the second set of electronic information. A subsequently displayed container is controlled or modified based on the behavioral data.

The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.

A method that comprises obtaining from end user equipment a location object caused to be stored on the end user equipment by a service provider; and validating an online transaction attempted using the end user equipment, based at least in part on the location object so obtained. The method may further comprise obtaining transaction object information provided via the end user equipment; and obtaining information to assist in validating online transactions attempted using the transaction object information. The validating of the online transaction may comprise comparing a location specified by the location object to the information to assist in validating online transactions attempted using the transaction object information and taking a validation action based on a result of the comparing.

A method, system and computer program product for presenting content (e.g., advertisements) to vehicle occupants. An image of the occupants of the vehicle is obtained. The vehicle occupants, such as the driver, are then identified from the image. After obtaining the driving history of the driver, which includes any information that indicates a risk posed to the driver in not paying attention to the road, a risk degree of the driver getting into an accident from viewing content on the electronic billboard is assessed. A watch ability of the vehicle occupants to watch content is calculated, based, at least in part, on the driver's risk degree. If the value of the watch ability exceeds a threshold value, then the content preferences of the vehicle occupants are obtained which are used to determine the contents to be presented on the electronic billboard which are targeted to the vehicle occupants.

A system and method is provided for sending at least one advertisement to a reception device and providing additional communication data to a recipient that interacts with the advertisement. In one embodiment of the present invention, a provider of website data has control over advertisements that are provided to a recipient viewing the website data by allowing the sender to delete (or remove) an advertisement from the available advertisements. If a displayed advertisement is interactive, and the advertisement is interacted with, the advertising application will provide the recipient with additional communication date by sending a request for said data to the provider of the advertisement, wherein said request recorded by the provider of the advertisement and redirected to the advertisers website by providing the advertiser's URL to the reception device.

A facility for presenting advertising messages on behalf of multiple advertisers is described. The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.