Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and could also be applied to measuring spikes from email, radio, and other forms of advertising where an episodic ad event is broadcast to multiple parties, and where responses occur in a batch after the broadcast.

The present invention improves the ability to attract customers to a store by realizing an advertisement suited to the status of the store in real time through use of digital signage. A digital signage control apparatus according to the present invention is for distributing information to be displayed on a digital signage via a network, and has: a storage means for storing special-offer information of the store; a detection means for detecting the level of vacancy of a store facility provided to a user, and a distribution means for distributing, to the digital signage, special-offer information based on the level of vacancy of the store facility, wherein the distribution means distributes special-offer information that is further special if the level of vacancy of the store facility is higher, and the use period of the special-offer information is set shorter if the level of vacancy of the store facility is higher.

An approach is defined to establish consumption analytics of network nodes of a social network. Content is tagged and the content consumption analytics are derived from the content consumption. The content analytics and related heuristic is applied to new content shared in the social network. The content is compared to policies for content push operations and cellular network constraints to determine whether the content is proactively pushed to a mobile device.

An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

The disclosed embodiments provide a system that facilitates selecting a message to be presented to users based on a statistically valid hypothesis test. During operation, the system runs a hypothesis test by presenting alternate versions of a message to a test set of users and receives user-feedback data. Next, the system obtains a significance level for the test and determines a number of independent data subsets associated with data from the test. The system subsequently uses the significance level and the number of independent data subsets to calculate an individual significance level for each independent data subset. The system then uses the individual significance levels to calculate an amount of user-feedback data required to achieve the significance level during the test, and selects one of the alternate versions of the message by analyzing the calculated amount of user-feedback data during the test. Finally, the system presents the selected version.

A system for distributing content includes a content distribution platform (CDP) analysis module configured to determine an optimal combination of one or more CDP components for distributing a specified content item based on at least one content item profile. A method of distributing content includes determining an optimal combination of one or more content distribution platform (CDP) components for distributing a specified content item based on at least one content profile.

In some embodiments, a method generates combinations of ad campaign content and media program campaign content and ranks the combinations of ad campaign content and media program content. The ranking is based on ad campaign content being shown with the media program campaign content. The method selects one or more of the combinations of ad campaign content and media program campaign content based on the ranking. Then, display of the one or more of the combinations of ad campaign content and media program campaign content is caused where the one or more of the combinations of ad campaign content and media program campaign content include ad campaign content shown with media program campaign content in a same area of a display.

The present disclosure relates to system(s) and method(s) for predicting analytics associated with one or more customers of an organization, the method comprises obtaining data from one or more source systems and identifying a plurality of parameters corresponding to a customer of the organization based on filtering of the data. The method further comprises generating a master copy associated with the customer based on standardization of the plurality of parameters and computing one or more of a time to accomplish a journey path and a customer acquisition rate based on principal component analysis, a customer lifetime value based on survival model methodology and a next best offer based on association rules analysis, and apriori methodology and predicting a customer with a need for a replacement or upgrade of a product associated with the organization, and a customer with an opportunity to cross-sell or up sell based on the computation.

A method and apparatus for selecting treatment for visitors to online enterprise channels are disclosed. The method includes receiving information related to a visitor and a current activity of the visitor on an online enterprise channel. The information is transformed to generate transformed data and a plurality of features is extracted from the transformed data. Using the plurality of features, it is determined whether a treatment when rendered to the visitor is capable of increasing a likelihood of the visitor performing a desired action during a current visit to the online enterprise channel. The treatment is selected and rendered if it is determined that the treatment is capable of increasing the likelihood of the visitor performing the desired action. No treatment is rendered if it is determined that no treatment from among the plurality of treatments is capable of increasing the likelihood of the visitor performing the desired action.

A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may provide a plurality of content slots each configured to receive content, the content comprising at least one of promotion content or non-promotion content. The method may also include maintaining a database comprising a plurality of promotion content generators and non-promotion content generators, and determining, using a processor, one of the plurality of promotion content generators or non-promotion content generators for respectively supplying corresponding promotion content or non-promotion content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include determining selection parameters, and scoring the plurality of promotion content generators and non-promotion content generators based at least in part on the selection parameters.