A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases.

An advertisement distribution control apparatus according to an embodiment includes a view count determination unit and a distribution/non-distribution decision unit. The view count determination unit determines the number of views of content information being distributed. The distribution/non-distribution decision unit decides whether or not to distribute advertisement information to terminal apparatuses viewing the content information based on the number of views determined by the view count determination unit.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating media assets. A method includes sending a first media asset to a plurality of subscribers of a first channel of a plurality of channels. The first media asset includes a first set of media elements. The method also includes analyzing aggregated performance data associated with the first set of media elements and with the plurality of subscribers. The method further includes generating, by a computer processing device, a second media asset comprising a second set of media elements based on the aggregated performance data. The first set of media elements differs from the second set of media elements. The method further includes sending the second media asset to the plurality of subscribers.

The present disclosure is directed towards systems and methods for adjusting impression inventory within overlapping packages and based on impression inventory reservations. The systems and methods receive attributes of a first package and a second package to create impression inventories for the first package and the second package. Additionally, the systems and methods determine overlap between the impression inventory of the first package and the impression inventory of the second package. Moreover, upon receiving an inventory reservation request, the systems and methods adjust, based on the reservation request, the impression inventories of both the first package and the second package.

An MD management device manages action statistics associated with each of a plurality of shelving units. Action statistics for one shelving unit indicate actions that store visitors make near the shelving unit. An information terminal device acquires, from the MD management device merchandising information for each shelving unit. Merchandising information for one shelving unit includes a value of statistics for the shelving unit. The information terminal device displays a store screen including one or more shelving unit icons each representing one of one or more shelving units located in a store. Further, the information terminal device displays a graphic item in the vicinity of each shelving unit icon. The graphic item is displayed in a display state that is in accordance with the value of statistics for the corresponding shelving unit.

Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described. Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are created using various product attributes. Visual creatives, termed as ad-templates are created to control the visual and interactive aspects of the ad, including ad-size, color, as well as product attributes that are displayed in the ad. Ad-templates may be constrained to specific products or product categories. A learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria. The performance of the ad is measured using various learning statistics, such as the click-through-rate, conversion rate, etc. The learning algorithm uses the learning statistics to optimize the return for the advertiser by favoring the products or categories that perform better on one or more specified criteria.

Provided are methods and systems for, in one aspect, managing content delivered to one or more devices. Methods may comprise receiving a first identifier associated with a user of content. The content may comprise one or more advertisement or placement opportunities. A second identifier may be determined based at least on the first identifier. The second identifier may be a perishable identifier configured to expire based on an event. The second identifier may be transmitted to an entity associated with an advertisement inventory, wherein the second identifier facilitates the targeted placement of one or more advertisements from the advertisement inventory without exposing the first identifier to the entity.

A system for low-latency detection of known audio-video content in multiple audio-video streams, received over a transport multiplex wherein multiple advertisements of different durations are being transmitted over a network. The system includes an ingest module, repositories of content assets, repositories of advertisement assets, a playout server, and network streams. A Watermarking and Fingerprinting (WMFP) module receives multiple advertisements A having audio-video streams, from a Master AV Database, placing an audio watermark on the incoming streams and extracting a high-confidence fingerprint (signature) from each of the watermarked assets A. Communicating fingerprint signatures and replacement rules to one or more receivers over the Internet. One or more receivers at different locations actively replace detected advertisements having AV content, using a signature detector, with local content assets. The system provides a high confidence match without the disadvantage of an extended and expensive extraction time or false matches.

An event processor identifies events generated by an entity from a hostname website cluster and other third party websites. The event processor may generate a website cluster interest score based on the events indicating an interest level of the entity in multiple hostname websites, belonging to first party. The event processor also may identify a topic cluster including multiple topics and generate a topic cluster interest score indicating an interest level of the entity in the topics. The event processor may generate a buyer intent score based on the website interest score and the topic cluster interest score. The buyer intent score may provide a good indication of when the entity is interested in buying items from the party associated with the hostname website.

Examples of techniques for displaying an advertisement for a product of interest are disclosed. In one example implementation according to aspects of the present disclosure, a computer-implemented method includes identifying, by a processing device, a product of interest. The method further includes retrieving, by the processing device, information about the product of interest. The method further includes retrieving, by the processing device, an advertisement associated with the product of interest based at least in part on the information about the product of interest. The method further includes displaying, by the processing device, the advertisement associated with the product of interest.