In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.

Systems, apparatuses, and methods are provided herein for processing returns. A system for processing returns, comprises a customer profile database, a communication device, and a control circuit. The control circuit being configured to: receive, via the communication device, information on a return item being returned by a first customer associated with a delivery agent, retrieve customer partiality vectors of a plurality of customers associated with the delivery agent from the customer profile database, select a second customer from the plurality of customers based on the partiality vectors of the second customer, and instruct the delivery agent to reroute the return item from the first customer to the second customer.

The present disclosure relates to an online platform for out of home advertising. The online platform may allow various advertisers to search for advertising panels (e.g., digital billboards), select available time periods for an advertising panel, upload an advertisement (“ad”), and have the ad displayed on the advertising panel. An advertiser can search for advertising panels using one or more search parameters (e.g., geographical location and demography of target audience). The online platform may also allow advertising panel owners to publish their advertising panels, manage availability, and approve or reject ads for display. The online platform may generate reports relating to the advertising panels.

In at least one embodiment, a profile/content system generates, accesses, and/or serves a compilation profile for targeting content to identifiable communication devices (“ICDs”). The compilation profile can include data associated with a user of an ICD, and the profile/content system obtains the data from multiple data sources. The data sources can include a particular ICD and can also include particular applications running on the ICD and other data sources such as web sites and data aggregators that store data associated with the IDC user. The profile/content system can operate in a variety of modes depending upon a type of request received by the profile/content system. Exemplary modes are: (1) a direct content provision mode, (2) an indirect content provision mode, and (3) a compilation profile provision mode. In at least one embodiment, in the direct content provision mode, the profile/content system receives a request for content directly via an ICD.

A method including a user who has brand affinities about a product brand or a product brand category. The method can include analyzing whether the user has brand affinities for the product brand or the brand category with two binary classification models that can include (a) a model one to determine an affinity to a particular product brand and (b) a model two to determine an affinity to a particular product brand category. The method also can include analyzing whether the user has affinities for a similar product brand or a similar product brand category by a model three neural network. The method can include displaying recommendations and the promotions for a product brand, a product brand category, a similar product brand, or a similar product brand category to the user. Other embodiments are disclosed.

Disclosed herein are a method of providing advertisements without combining broadcast contents with advertisements, and a terminal performing the method. The terminal carried by a viewer checks a viewing condition of the viewer based on a beacon signal transmitted from a viewing device, and a separate service server provides a targeted advertisement to the terminal by using the viewing condition checked by the terminal.

The invention relates to a method for automatically presenting to a user online content (C) based on the user's preferences as derived from the user's online activity, wherein the method comprises: generating data structures (IP) representing the online content (C) accessed by the user on one or more user devices; identifying from the generated data structures (IP) one or more patterns (P) representative of the user's preferences in terms of online content (C); and identifying and presenting to the user the online content (C) corresponding to said patterns (P).

A method, apparatus, and computer program product are disclosed to identify editorial content that is compatible with a promotion. The method includes receiving a selection of a promotion structure. The method further includes identifying editorial content that is compatible with the selected promotion structure. The promotion structure may optionally be selected from a list of promotion structures relating to a deal context. The method further includes transmitting the compatible editorial content to a user. Optionally, the method may include receiving a selection from the compatible editorial content, and transmitting a claim confirmation to a promotion and marketing service. A corresponding apparatus and computer program product are also provided.

An electronic marketing system and an electronic marketing method, wherein, by retrieving the user's browsing traces, browsing history and other de-identified information on the website or the Internet, the similar users can be still effectively grouped without using the user's personal information. The product can be matched with the user to filter out the candidate products that the user may purchase. Alternatively, the product to be sold can be selected first to conduct the matching process, thereby creating a candidate user group. Thereafter, the product leaflet can be generated from candidate products and sent to each user in the candidate user group. Moreover, the user information can be adjusted in real time after the user clicks on the product leaflet. The targeted marketing can still be achieved without use of personal information. Furthermore, the user information can be adjusted in real time to achieve the optimal electronic marketing effect.

A method an apparatus is provided for providing selected media files, which are chosen from among a plurality of media files, to a user over a packet-switched network such as the Internet. The method begins by receiving over the packet-switched network a request from the user to receive media content. Next, a user profile associated with the user is retrieved from a database. The user profile reflects user preferences in media content to be received over the packet-switched network. The plurality of media files are ranked based at least in part on the user profile. At least one highly ranked media file is selected from among the ranked plurality of media files. At least one of the highly ranked media files is forwarded to the user over the packet-switched network.