Systems and methods for determining semantic travel modes are provided. In one embodiment, a method can include obtaining, by one or more computing devices, a plurality of location reports from a user device. Each of the plurality of location reports can include at least a set of data indicative of an associated location and time. The method can further include obtaining, by the one or more computing devices, one or more geographic signals that comprise a set of data associated with one or more geographic locations. The method can include determining, by the one or more computing devices, a semantic travel mode associated with the user device based at least in part on the plurality of location reports and the one or more geographic signals.

An advertisement analysis system generates reports that include ad share or spend information within mobile applications. The system identifies a list of mobile applications to track and scans for a known software development kit (SDK) code within each application. If a known ad network SDK is found, the advertisement analysis system simulates the mobile application by plugging in the application having the known SDK within a test application. The test application sends network requests to the ad network to determine a publisher-id pattern of the ad network. The advertisement analysis system searches for the determined pattern within each mobile application and stores it as a key. The advertisement analysis system sends requests to the ad network using stored keys, and extracts ad information from the responses of the ad network. The advertisement analysis system aggregates the ad information and generates an ad report that includes the ad share/spend information.

A transaction platform including at least one or more public, public-private and/or private distributed ledgers or blockchains that together enable the secure effectuation and recordation of one or more transactions while maintaining transaction party confidentiality. The private distributed ledgers or blockchains are able to store, maintain and provide information about the parties related to the transactions which the distributed blockchains or databases are able to utilize in order to securely and quickly validate, execute and record the transactions in a manner that is GDPR and other data privacy law complaint.

Methods and systems for providing targeted marketing include using consumer-centric indices to identify users who are most conversant with marketing communications. In particular, one or more embodiments generate a model that indicates a probability of user interactions based on dynamic data. The dynamic data indicates a time to action for each user interaction with a marketing communication within an observation window. The model fits the dynamic data to a distribution and determines the parameters of the distribution. Using the parameters of the distribution, one or more embodiments calculate interest scores for users who have received marketing communications. One or more embodiments select a set of users as a target audience based on the interest scores and provide marketing communications to target audience.

A persona aggregation and interaction system comprising a consolidation engine, a persona engine, an interface engine, an interaction engine, and a reward engine. The consolidation engine is configured for acquiring external information regarding various entities from various platforms. The persona engine is configured for aggregating said external information to create a personas associated with multiple platforms. The interface engine is configured to display to a user a first persona icon associated said first persona. The interface engine invites the user to select the first persona icon to view said first persona. The interaction engine is configured to present the user with an option to interact with the first persona and receive an indication of interactions by the user. The reward engine is configured for providing the user with an incentive based upon said indication of interaction.

A sending and receiving unit receives the unique information of a plurality of communication host apparatuses that is obtained when a client apparatus searches for a connection destination before and after a movement of the client apparatus, a storage unit stores therein identification information of content that is sent to the client apparatus according to a state of the client apparatus, in association with the state, and a control unit specifies the state of the client apparatus on the basis of the unique information received by the sending and receiving unit, the unique information being obtained before and after the movement, and specifies first or second content depending on whether the client apparatus is an in overlapping area covered by communication host apparatuses with reference to the storage unit and sends the specified content to the client apparatus.

Methods and systems for matching a consumer to benefits offered by enabling organizations provide flexibility and utility to consumers in the marketplace for various products. Information about benefits and enabling organizations are provided and stored in a memory of a computer system. A search query including consumer interest data of a consumer, or results of such a search query, are received. The enabling organization information, benefit information, and search query or information related to the search query results are analyzed automatically in the computer system to provide analysis results, to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the said consumer interest data. A message is sent to the consumer including a list of venues ordered according to a search score.

A method and a web server store a plurality of web page elements that may be rendered on a browser of a user computing device to display a web page. The web page includes a first ad space for displaying an ad that is visible to the user and a second ad space for displaying an ad that is not visible to the user. A first ad request for the first ad space and a second ad request for the second ad space are received and associated with a first ad campaign and a second ad campaign, respectively. A first ad from the first ad campaign is provided to the user computing device so that the first ad is visible to the user, and a second ad from the second ad campaign is provided to the user computing device so that the second ad is not visible to the user.

A system and method for broadcasting an advertisement of a product in a network is disclosed. The system includes a first interface unit for receiving transaction data of large number of customers from a financial service provider system, a second interface unit for receiving a viewership data from a network service provider system, a configuration database which stores a master rule, first and second sets of rules and a processing unit. The method includes (i) receiving the transaction data, (ii) processing the transaction data based on the first set of rule to obtain a potential customer base, (iii) receiving the viewership data, (iv) mapping the viewership data with the potential customer base to obtain an user database, (v) processing and aggregating the user database to obtain an optimal user database, and (vi) broadcasting the advertisement through the network service provider system in accordance to a second set of rule.

In various embodiments, an entity may provide a WebView where a transaction between an entity and a data subject may be performed. As described herein, the transaction may involve the collection or processing of personal data associated with the data subject by the entity as part of a processing activity undertaken by the entity that the data subject is consenting to as part of the transaction. Additionally, the entity may provide a native application where the transactions between the entity and a data subject may be performed. In some embodiments, the system may be configured to share consent data between the WebView and the native application so data subjects experience a seamless transition while using either the WebView or the native application, and the data subjects are not required to go through a consent workflow for each of the WebView and the native application.