A facility providing systems and methods for targeting advertisements based on a polling system is disclosed. The facility provides techniques for interleaving advertisements within a stream of “split queries.” The ads are themselves split queries and are inserted sparsely into the split stream. An ad campaign may include “branch” nodes, with decision logic over the targeting variables representative of a program, complete with dynamic variables and flow control (branching logic). Via this paradigm, the ad campaign can direct highly specific users toward specialized content and offers. In addition to their value as ad impressions, splits may have associated with them custom advertiser-defined targeting variables and actions for how user responses update those variables. These variables may then be used as targeting variables.

A data system can maintain a targeted incentive database mapping product categories to targeted incentive levels and mapping the targeted incentive levels to a plurality of user segments corresponding to observable features of users. The data system can receive a user query from a user computer device, the query comprising product configuration information, apply a set of segment matching rules to match the user to a user segment from the targeted incentive database based on a set of observable features associated with the user, identify a targeted incentive level for a product category from a plurality of targeted incentive levels for the product category according to a mapping between the determined user segment and the identified targeted incentive level in the targeted incentive database and generate a responsive web page to display the identified targeted incentive level at the user computing device.

A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.

A shared service supports interfaces for interacting with at least two different business systems and providing customer-relationship management processing that is shared between the two different business systems. The shared service also provides interfaces for interacting with customer operated devices for delivering recommendations and promotions to specific customers based on anticipated patterns of the specific customers identified in a shared history between the two business systems.

Systems, methods, and non-transitory computer-readable media can identify a predefined geographical region out of a set of predefined geographical regions. One or more social engagement signals associated with the predefined geographical region can be acquired. One or more usage patterns for the predefined geographical region can be determined based on the one or more social engagement signals. Data analytics associated with the predefined geographical region can be provided based on the one or more usage patterns for the predefined geographical region.

Systems and methods are presented for managing electronic promotion correspondence sent to consumers. A system may manage electronic promotion correspondence sent on a per-consumer basis. The system may access multiple electronic promotion correspondences generated for a particular consumer, select an electronic promotion correspondence from among the multiple electronic promotion correspondences, and determine to send the electronic promotion correspondence to the consumer according to any number of factors. The system may determine a target time to send the first electronic promotion correspondence to the consumer and selected communication channel to send the electronic promotion correspondence through.

A global identity for a user is established and aggregated or federated for various personas of the user across transaction data for multiple lines-of business (LOB). Integration services provide features for integrating cross-LOB transactions, reporting, transacting, and/or metrics generation based on the global identity.

The present disclosure provides a detailed description of techniques used in methods, systems, and computer program products for simulating user web page visits to generate an advertising campaign target audience list. The claimed embodiments address the problem of efficiently and quickly processing voluminous amounts of user data to enable rapid initiation of an advertising campaign. More specifically, the claimed embodiments are directed to approaches for a receiving user web page visit records (e.g., user ID, URL, timestamp, etc.), preparing batches of the visit records, and iterating through the batches of visits to simulate a user's re-visit to the web page. The simulated user visits and associated user attributes (e.g., from on line and off line activities) can then be tested against advertising campaign specifications to generate a target audience list.

A communication is emphasized based on a past interaction related to promoted items. A communication application initiates operations to process a previous communication associated with an item upon receiving a communication from a provider associated with the item. The previous communication includes an order and/or shipping confirmation associated with a past purchase of the item by a recipient of the communication. Next, the item is identified as an item of interest for the recipient based on the previous communication, a recipient attribute, and/or an item attribute. The communication is also assigned to a list of communications to be emphasized based on the identification of the item as the item of interest. Furthermore, the communication is provided to a client application to be presented to the recipient with an emphasis.