A method of adapting a webpage comprising monitoring textual content inputted to a user interface of an IM service by participant(s) of an IM session managed by the IM service, the user interface is displayed on a display of a client device, performing an analysis of the textual content to identify query conditions defining at least one feature of the product or the service, generating an interactive UI according to at least a portion of the query conditions and an identity of the at least one participant, storing the adapted interactive UI to be available to a browser via a link, automatically inputting the link into the IM session so as to allow the participant(s) to access the adapted interactive UI using a browser running on the client device, and submitting an order based on completing data received from the participant(s) via the adapted interactive UI.

A system and method for inducing user activity via enhanced web content. The method includes receiving data respective of interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product; determining, based on the received data, a user impression; generating a user profile including at least the determined user impression; determining at least one content modification parameter respective of the generated user profile; determining at least one criterion respective of the at least one content modification parameter; and causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on contact affinity. Contacts with greater contact affinity may be more influential, and ads that are recommended by such contacts may have a higher click-through rate. The greater the affinity between the user and contact, the greater the boost to the ad score. Affinity may be measured by a weight value, which is determined by, for example, social network interactions, e-mail/instant messaging communications, and phone logs and contact lists.

A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.

In an embodiment, a method of thinning video captured of a scene comprises identifying and retrieving a segment of the video that occupies an amount of space in storage, processing the segment of the video to determine if the scene qualifies as of interest to a potential analysis of the video, and if the scene does not qualify as of interest to the potential analysis of the video, reducing the amount of space in storage occupied by the segment.

Embodiments of the invention relate to computer-implemented methods and systems for managing and analyzing subscriber history data present within a service provider infrastructure. The subscriber history data is free of personally identifiable information and is aggregated according to an anonymous attribute. A predictive model is used to rank a plurality of individuals or households according to one or more household attributes, such as media habits and/or media exposure. Advertisers are provided with access to the ranked data, such that the advertisers can improve marketing metrics for advertisements delivered to the households. Service providers may receive monetary compensation for providing access to the ranked data.

Embodiments of the invention provide a computer-implemented method of participating in a web-based content provision process, e.g. an ad-bidding process for proposing an ad to serve for an ad impression. The method can include recording physical behavioural information, e.g. emotional state, attentiveness, gaze tracking, etc., to infer or further refine a user profile for a user or to establish or further refine a target profile for a piece of media content, e.g. an advertisement. A quantitative indicator can be obtained by comparing user profiles with target profiles, which can be used to automate the content provision process. The process can use a plurality of preset user types and a plurality of preset ad target types, whereby each user is allocated to one or more of the preset user types and each ad is allocated to one or more of the preset ad types.

Techniques for publishing content on the online social network during a determined time interval are described. A publisher can receive, from a device of a user, a first content to publish on an online social network. Additionally, the publisher can access a plurality of first-degree connections associated with the user, and member activity data for the plurality of first-degree connections of the user. The member activity data can include temporal data indicative of time parameters for member connections to the online social network for each first-degree connection. Furthermore, the publisher can determine, using a processor, a first time interval to publish the first content based on the accessed member activity data. Subsequently, the publisher can publish, on the online social network, the first content during the first time interval.

An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.

In some embodiments, a payment collection apparatus retrieves or receives item level transaction details associated with a transaction, receives item level specific payment information, compares the item level specific payment information to the item level transaction details to verify the two correspond, and obtains or provides a transaction authorization. In various embodiments, a payment collection processing and customer engagement platform gateway provides item level transaction details associated with a transaction received from a point of sale system to a customer engagement device, receives payment information for the transaction from the customer engagement device, and updates an account in a payment collection processing and customer engagement platform accessible loyalty or rewards program based on an item indicated in the item level transaction details.