G06Q30/0255

Methods and systems for mapping advertising inventory

Provided are methods and systems for, in one aspect, managing content delivered to one or more devices. Methods may comprise receiving a first identifier associated with a user of content. The content may comprise one or more advertisement or placement opportunities. A second identifier may be determined based at least on the first identifier. The second identifier may be a perishable identifier configured to expire based on an event. The second identifier may be transmitted to an entity associated with an advertisement inventory, wherein the second identifier facilitates the targeted placement of one or more advertisements from the advertisement inventory without exposing the first identifier to the entity.

Automated Teller Machine and Related Method
20170236107 · 2017-08-17 ·

An automated teller machine and a method thereof comprising a reading unit configured to receive identification data from an electronic payment device; a personalization unit configured to retrieve predefined details linked to said identification data, access one or more media items and determine a score for at least one media items, a user interface unit configured to receive input data from a user and display one or more selected media items; and a cash dispenser for dispensing a user-selected amount of currency; wherein the personalization unit is configured to select and play back to the user, via the user interface unit, one or more personalized media items based on said predefined details and/or score.

SYSTEM AND METHOD FOR PROVIDING AN ADAPTIVELY ORDERED PRESENTATION OF OBJECTS
20170236155 · 2017-08-17 ·

Computerized embodiments are disclosed for presenting object representations to a user in an ordered manner based on object popularity. In one embodiment, a web server computer is configured to capture transactional data that represents events caused by interactions of users with a website. A transactional database computer is configured to store the user transactional data. An analytics database computer is configured to extract the transactional data from the transactional database computer, transform the transactional data into object popularity data having object popularity scores, and load the object popularity data into the transactional database computer. The transactional database computer is further configured to sort objects based on the object popularity scores, forming sorted object data. The web server computer is further configured to generate an ordered object presentation that provides computerized representations of the objects that are arranged based on the sorted object data.

PAYMENT DEVICE ENROLLMENT IN LINKED OFFERS
20170236154 · 2017-08-17 ·

A dynamic graphic object managed by a financial institution that issues a payment device prevents third-party access to sensitive account data when linking the payment device to marketing documents provided by the third party. A payment processing server uses an alias for the sensitive data and configures a dynamic graphic object with the alias. The object may also include instructions to link the sensitive data to the alias and allow the payment processing server to monitor transactions with the third party. The payment processing server may then mediate communication between the consumer and the third party without exposing sensitive data.

Ad Simulator Browser Extension

An ad simulator having at least in-browser simulation capabilities is provided. In examples, the ad simulator may be a web browser extension, which a media developer, designer, etc. may use for ad display simulation. The browser extension may locate existing display ads on a webpage, one or more of which can be selected to be replaced with a new ad. A HyperText Transfer Protocol (HTTP) request may be made to an ad template rendering engine that returns a HyperText Markup Language (HTML) of a new ad personalized and targeted to a customer. The browser extension may then replace the existing ad with the new ad.

System and method of optimizing matching of leads

One disclosed system includes a processor, a network interface in communication with the processor, a data storage device in communication with the processor, and computer-executable instructions stored in computer storage. The instructions are configured, when executed by the processor, to cause computer hardware to perform operations comprising: (1) matching a consumer lead comprising information about a consumer with one or more vendors selected from a set of vendors identified in data records stored on the data storage device; (2) sending, via the network interface, the lead to the matched vendors; (3) receiving a real-time indication of a rejection from one of the matched vendors; (4) matching the lead with a replacement vendor; and (5) sending the lead to the replacement vendor.

Computer system for providing payments, incentives, and fraud protection within or across industries

A network includes a platform provider having a centralized operating environment including a combination of hardware, software, and a communication device configured to receive information from a plurality of enterprise networks each configured to independently communicate information to the platform provider. The information includes customer information, device information, requested enrollment or application information, requested transaction information, completed enrollment or application information, or completed transaction information, or a combination thereof. The platform provider is configured to validate and record the information in a secure ledger. The platform provider is further configured to, based on the information, identify incentives, advertisements, or other communications to provide a customer, deliver incentives, advertisements, or other communications to a customer, calculate a fee owed by one enterprise network to one of the platform provider, another enterprise network, or a customer, or assess a probability that a requested consumer, device, enrollment, application, or transaction is fraudulent.

INFORMATION PUSHING METHOD AND ELECTRONIC DEVICE UTILIZING METHOD
20220309534 · 2022-09-29 ·

In an information pushing method, a first facial image of a target user is acquired. First expression features of the first facial image are extracted. A first emotion is determined according to the first expression features. Candidate advertisement information is determined according to the first emotion. Historical emotions of the target user are obtained. Target advertising information is determined from the candidate advertising information according to the historical emotions and is pushed to the target user. A system for administering such method and device applying method are also disclosed.

System and method for influencing a primary target through word-of-mouth interaction with secondary targets
11430010 · 2022-08-30 · ·

Systems and methods for indirect advertising are disclosed. A real target is identified. Locations visited by the real target are identified. Secondary targets known to visit at least one of the identified locations are identified. A message designed to influence the real target is pushed to the secondary targets such that the real target may be influenced through word-of-mouth interaction with the secondary targets and led to believe that a larger phenomenon is occurring.

INTELLIGENT COMPUTER SEARCH FUNCTIONALITY FOR LOCATING ITEMS OF INTEREST NEAR USERS

Various embodiments improve existing technologies by generating one or more user interface elements or personalized pages based on determining that a set of inventory items are within a geographical vicinity (e.g., a threshold distance) of a user. In response to a determination that a particular item is within a geographical vicinity of a user, some embodiments cause display of a page (e.g., a personalized page) that identifies item and/or other information, such as an identity and address of the local retailers that offer the item for sale. Such functionality can be integrated with additional functionality, such as electronic marketplace searches and item listings, and local delivery service requests, among other things.