G06Q30/0255

SYSTEMS AND METHODS FOR TARGETED ADVERTISING
20220020056 · 2022-01-20 ·

Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user.

DETERMINING PROPENSITIES OF ENTITIES WITH REGARD TO BEHAVIORS
20210365863 · 2021-11-25 ·

Propensities of entities, comprising human users and virtual assistants (VAs), for various behaviors can be determined and used to facilitate managing interactions between entities. An interaction management component (IMC) can determine an aggregate propensity metric relating to a propensity of an entity to engage in a behavior based on a cross-correlation of respective propensity metrics relating to respective propensities of the entity to engage in respective behaviors. During an interaction between entities, including the entity, IMC can determine an action to perform to interact with the entity based on the aggregate propensity metric and a context determined for the interaction. The action can be one that is predicted to elicit a defined action by the entity in response to the action. During (or after) the interaction, IMC can update behavior attributes, context, and/or aggregate propensity metric associated with the entity based on actions performed during the interaction.

SYSTEMS AND METHODS FOR IDENTIFICATION OF PREDICTED CONSUMER SPEND BASED ON HISTORICAL PURCHASE ACTIVITY PROGRESSIONS

Technologies for identifying prospective marketing targets based on payment vehicle-based payment transactions processed over electronic payment networks are disclosed. Payment vehicle-based payment transactions are analyzed to determine historical purchase activity progressions. Consumer behavior can be mapped to a historical purchase activity progression so that future spend behavior of the consumer can be identified.

Navigating an information hierarchy using a mobile communication device

Systems and methods are provided for navigating an information hierarchy using a mobile communication device. The method comprises causing a plurality of selectable items to be presented on a display associated with the mobile communication device, in response to receiving, via an audio input device associated with the mobile communication device, a first voice command indicating that one of the plurality of selectable items is to be selected, causing one of the selectable items in the plurality of selectable items to be displayed differently from the other selectable items to thereby form an accentuated selectable item, and, in response to receiving, via the audio input device, a second voice command indicating that the accentuated selectable item is to be selected, causing information associated with the accentuated selectable item to be presented on the display.

Method and apparatus for pushing information
11182065 · 2021-11-23 · ·

This specification techniques for targeted information display based on historical user behavior. One example method include receiving an information acquisition request sent by a client, wherein the information acquisition request comprises an identifier of a source display location and an identifier of a user that requests to obtain information; identifying a display location trajectory diagram that corresponds to the user identifier, wherein an order in which the user historically browses display locations is recorded in the display location trajectory diagram; identifying a target display location based on the display location trajectory diagram, the target display location adjacent to the source display location and after the source display location, wherein the target display location is a predicted location that is most likely to be browsed by the user; and transmitting the information to the client that corresponds to the user identifier for display in the target display location.

System for fixed-wing aircraft advertisement using locally sampled word listening

A fixed-wing aircraft advertisement method, system, and non-transitory computer readable medium for a fixed-wing aircraft, include advertising from samples of speech heard by the fixed-wing aircraft at a given location.

Email compliance systems and methods

Online advertisers may demand compliance with certain standards for the content of emails and other digital content with which its advertisements may be associated. Emails may contain control objects directing users to a web page showing content related to oil change coupons. However, in some systems, methods, and processes, a small variable proportion of users may instead be directed to a different sequence of pages to conduct a compliance check on the contents of the email received by the user. The compliance check sequence of pages may offer the user an incentive to forward the email to a specified email address for subsequent compliance review. Delivery of an incentive may be conditioned on successful receipt of the forwarded email.

Information processing apparatus, method, and recording medium
11184494 · 2021-11-23 · ·

An information processing apparatus includes a memory that stores a usage history of using an image forming apparatus by a user and a number of times of viewing report information by the user; and circuitry configured to determine an arrangement of the report information relating to a function of an application and display the report information, based on the usage history and the number of times of viewing the report information by the user.

Controlling content distribution

A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

Method for selectively advertising items in an image
11227343 · 2022-01-18 · ·

One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user.