An analysis device includes: a relationship construction unit configured to construct a relationship between a product and an advertiser by using the number of common users as a link based on user purchase histories of the product and user browsing histories of an advertisement associated with the advertiser; and a clustering unit configured to cluster the product and the advertiser together into a cluster based on the relationship between the product and the advertiser constructed by the relationship construction unit, wherein the number of common users is the number of users purchased the product and browsed the advertisement associated with the advertiser for the product and the advertiser linked to each other.

A system and method for optimization of a plurality of campaigns for programmatic employment advertising. Preferably such optimization is guided according to the goals and parameters of each campaign.

A dynamic digital advertising content system having a front end system and a back end system, and used to present product content to a user's computing device in the form of a digital circular. The back end system provides retailers and third party access to upload, and update, product content information for the digital circular, including videos and animations. The dynamic digital advertising content system can include integrations for third-parties such as digital coupon providers and loyalty program providers. The system permits users the ability to share with other users merchandise displayed in the digital circular and/or selected for a shopping list. Such shared content can be dynamically arranged for subsequent presentation on a computing device of the recipient. The digital circular is further customizable for individual retailers or retailer locations, as well as customizable based on detected histories and/or characteristics of the user receiving the digital circular.

A computer-implemented method can facilitate delivery of targeted content to user devices in situations in which historic tracking data (e.g., cookie data) is generally unavailable and/or unreliable. A p-dimensional embedding of websites can be generated based on a group of user devices for whom tracking data is available. Conversion event data that indicates indicating whether that audience member performed a conversion action can be received. A machine learning model can be trained using the conversion event data and the positions of websites appearing in the conversion event data within the p-dimensional embedding to predict a likelihood of conversion and/or a type of content to provide given a position in the p-dimensional embedding. When an indication that a user device is accessing a website is received, a position of that website in the p-dimensional embedding can be determined and targeted content can be delivered to the user device.

Method and system for providing carbon offset sources. For example, the method includes determining an amount of total carbon emission of a user, receiving a desired percentage of carbon offset, determining a total number of carbon offset units corresponding to a predetermined carbon offset source, providing multiple carbon offset sources, receiving a respective number of carbon offset units corresponding to the predetermined carbon offset source for each of the multiple carbon offset sources, determining a respective cost for each of the multiple carbon offset sources, and providing a total amount of cost based upon the respective cost for each of the multiple carbon offset sources, where a total of the respective number of carbon offset units is equal to the total number of carbon offset units.

A system, method, and computer program product for implementing electronically generated promotion deployment is provided. The method includes receiving electronic data comprising shipment identification for a shipment of an item from a shipping client to a recipient. Specialized programable software code is generated and a resulting profile is generated for the recipient. A visible promotional structure associated with a package comprising the shipment is generated and presented during delivery of the package. Generating the visible promotional structure may include generating a physical structure or a digital structure.

The disclosed technology is directed towards inserting user-personalized or other user-related supplementary media content into primary media content being presented to the user. The personalized media content can be inserted into available insertion slots associated with the primary media content. The inserted content is based on the context of the primary media, e.g., a location or theme of a movie scene. For example, upon obtaining primary media content that is video, supplementary media content related to a group of frames of the primary media content can be determined. Supplementary media content is combined with the primary media content at a presentation position associated with the group of frames to output modified media content. For a video, for example, the supplementary content can be inserted between scenes, overlaid onto a scene, or presented proximate a scene.

Methods, computer-readable media, software, and apparatuses provide a system that may facilitate communications between drivers who share a route. The system may allow communications to be sent from one driver to another driver and allow drivers to post queries to other drivers sharing a route. Computing devices in the vehicle may collect route data for the system to evaluate and to use in identifying drivers sharing a route.

Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.

The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.