G06Q30/0255

System and methods for battery electric vehicle driving analysis
11170406 · 2021-11-09 · ·

A system for battery electric vehicle driving analysis is provided. The system includes a vehicle including a plurality of sensors. The vehicle is configured to transmit a plurality of sensor information observed by the plurality of sensors. The system also includes a driver analysis computer device including at least one processor in communication with at least one memory device. The driver analysis computer device is programmed to receive the plurality of sensor information from the vehicle. The plurality of sensor information includes information for a plurality of days. The driver analysis computer device is also programmed to determine, for each day of the plurality of days, a daily driving distance of the vehicle based on the plurality of sensor information, compare the plurality of daily driving distances to a first threshold, and transmit one or more advertisements for a new vehicle based on the comparison.

Methods and apparatus to use client-server communications across internet domains to determine distributed demographic information for media impressions

An example apparatus includes a data parser to extract an identifier and a cookie identifier from a message received at a first server of a first Internet domain from a client device, the cookie identifier associated with the first Internet domain, the identifier identifying at least one of the client device or a user of the client device to a second server in a second Internet domain outside the first Internet domain, a memory to store the identifier in association with the cookie identifier in an identifier-to-cookie map, a processor to associate demographic information corresponding to the identifier with an impression logged at the first server in association with the cookie identifier, the associating based on accessing the memory to identify that the cookie map stores the identifier with the cookie identifier, and a report generator to send the demographic information to the second server.

Marketing offers

A method includes determining that a token associated with a customer is present in a store; and sending, to a mobile device associated with the customer, a signal to prepare the mobile device to be able to receive a marketing offer.

Real time messaging platform

A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

System and method for retail customer tracking in surveillance camera network
11216847 · 2022-01-04 · ·

A retail customer tracking system and method is disclosed. The retail system preferably includes at least one surveillance camera for generating image data of customer interactions with products and at least one point of sale camera for generating image data of customers at a point of sale area. An analytics system determines product interactions from the image data of the customer interactions with the products and stores facial image information and the product interactions for each of the customers. When a customer arrives at a point of sale area, facial image information of the customer determined from the image data of the point of sale camera is matched to previously stored facial information for the customer, and associated product interactions for the customer are provided to a management system. The management system then provides sale cues based on the product interactions to the customer at the point of sale area.

INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING SYSTEM, DISPLAY CONTROL METHOD, AND RECORDING MEDIUM
20220122125 · 2022-04-21 · ·

An information processing device 400 is configured to be provided with a detection unit 410 and a control unit 420 so that an advertisement can be outputted to a customer at an appropriate timing. The detection unit 410 detects the position of a customer that has come to a store. The display control unit 420 causes a display device associated with a predetermined position in the store to display an advertisement when the distance between the detected position of the customer and the predetermined position is a predetermined value or less.

Method and system for remote transaction processing using a transaction server
11734662 · 2023-08-22 · ·

A method and system for conducting an online payment transaction through a point of sale device. The method includes receiving input from a user selecting an item for purchase through the point of sale device; calculating a total purchase amount for the item in response to a request from the user to purchase the item; and sending payment authorization for the total purchase amount from the point of sale device to a payment entity, in which the payment authorization is sent to the payment entity via a mobile communication device of the user. The method further includes receiving a result of the payment authorization from the payment entity through the mobile communication device; and completing the payment transaction based on the result of the payment authorization.

Method and apparatus for synthesized video stream
11172251 · 2021-11-09 · ·

A synthesized, advertisement-based, video stream is generated first by receiving a video stream essentially consisting of a representative image of a person, a video stream comprising a place, and a video stream comprising an advertisement, and then combining the video stream essentially consisting of the representative image of the person with the video stream comprising the place and with the video stream comprising the advertisement into the synthesized, advertisement-based, video stream for transmission to an end-user device via which to display the synthesized, advertisement-based, video stream.

METHODS, SYSTEMS, AND MEDIA FOR PRESENTING ADVERTISEMENTS RELEVANT TO NEARBY USERS ON A PUBLIC DISPLAY DEVICE
20220027948 · 2022-01-27 ·

Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device are provided. In some implementations, a method for presenting content on a public display device, the method comprising: receiving location information associated with mobile devices that is indicative of a position of the mobile device relative to a display device associated with a retail outlet; receiving interests associated with the mobile devices; identifying a plurality of advertising sources associated with the display device, including a retailer associated with the retail outlet; determining a topic based on the received interests and the location information associated with the mobile devices; determining that the topic is related an advertisement associated with the retailer; causing the advertisement associated with the retailer to be selected based on the topic; and causing the selected advertisement to be presented by the display device.

Advertising platform transaction management

A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response.