Techniques described herein are directed to interactive elements displayed in multimedia content. In an example, it is determined that multimedia content displays an item offered for sale by a merchant. Based on so determining, an interactive element is rendered that displays a representation of the item offered for sale by the merchant in place of a portion of the multimedia content. When an interaction by a user with the interactive element is detected, a graphical user interface is displayed that is configured to allow the user to purchase the item.

A system of wireless advertising platform has a handheld wireless device that has an inbound wireless data function with a storage function to be able to receive and store, audio, text, image, and flash commercial messages from a message server. The device has a message exposure function that exposes these messages to a device user from the stored memory of the device into the incoming and outgoing communication, to and from the device user. The device has a message tracking function that tracks which messages have been exposed and periodically sends an account record to the message server. The message server has a message provider interface for planning and managing an advertising campaign using the wireless devices.

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.

Systems, apparatus, and methods for effectively allowing consumers to request promotions from a merchant are discussed herein. Some embodiments may provide for a networked device, apparatus, or server configured to: receive promotion request data from a consumer device indicating that a consumer is interested in purchasing a promotion associated with a merchant; determine a promotion request threshold value; in response to receiving the promotion request, increment a promotion request count, wherein the promotion request count indicates a number of consumers that have provided the promotion request associated with the merchant; determine whether the promotion request count exceeds the promotion request threshold value; and in response to determining that the promotion request count exceeds the promotion request threshold value, generate a request to offer a promotion for transmission to the merchant. Some embodiments may additionally provide for techniques for determining parameters of a promotions or prepurchase promotion.

Methods, apparatuses, and computer program products are provided herein for improving consumer interactions with Marketing and Promotion Service systems. In one embodiment, a method for searching for promotions is provided which includes accessing a map to be displayed to a consumer; receiving input comprising a time period; and receiving input comprising a circumscribed region on a map, wherein the circumscribed region provides an indication of an area in which the consumer is planning to travel. The method further includes searching, by a processor, for promotions within the circumscribed region that are redeemable during the time period and generating an impression comprising one or more promotions returned from the searching for promotions, wherein the impression includes at least one promotion related to travel. A corresponding apparatus and computer program product are also provided.

Methods, systems and media for presenting media content that was advertised on a second screen device using a primary screen device are provided. In some implementations, a method for advertising media content to a user is provided, the method comprising: receiving an advertisement request from a computing device; receiving association information indicating that the computing device is associated with a media presentation device; receiving user account information associated with the user account; in response to the advertisement request, selecting an advertisement for media content based at least in part on the association information and the user account information; determining whether an indicator of subscription status of the user account to a service is to be presented in connection with the selected advertisement; causing the advertisement to be presented by computing device, wherein the advertisement is associated with instructions that, in response to interaction with the advertisement, cause the computing device to instruct the media presentation device to present the media content and the indicator of subscription status; receiving input indicating that the indicator of subscription status has been selected; causing an application associated with the service to be transmitted to the computing device; and updating the subscription status of the user account in connection with the service.

A computer implemented method for the automated analysis or use of data is implemented by a voice assistant. The method comprises the steps of: (a) storing in a memory a structured, machine-readable representation of data that conforms to a machine-readable language (‘machine representation’); the machine representation including representations of user speech or text input to a human/machine interface; and (b) automatically processing the machine representations to analyse the user speech or text input.

Systems and methods are disclosed for opting-out of targeted advertising in online advertising environments. One method includes receiving an opt-out verification request, the opt-out verification including an IP address of a user device and HTTP header fields of an HTTP request of the user device; determining a geographic area of the user device based on the IP address of the user device; accessing an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the HTTP header fields of the HTTP quest, and the entries of user devices of the opt-out database; and transmitting a verification acknowledgement when the user device is determined to have opted-out of receiving targeted advertising.

A computer implemented method for the automated analysis or use of data is implemented by a voice assistant. The method comprises the steps of:(a) storing in a memory a structured, machine-readable representation of data that conforms to a machine-readable language (‘machine representation’); the machine representation including representations of user speech or text input to a human/machine interface; and (b) automatically processing the machine representations to analyse the user speech or text input.

A computer implemented method for the automated analysis or use of data is implemented by a voice assistant. The method comprises the steps of:(a) storing in a memory a structured, machine-readable representation of data that conforms to a machine-readable language (‘machine representation’); the machine representation including representations of user speech or text input to a human/machine interface; and (b) automatically processing the machine representations to analyse the user speech or text input.